#053: If It Feels Uncomfortable, You’re Probably Doing It Right

Change is never easy, but what if the only thing standing between you and your next level of success is your ability to handle discomfort?

In this episode, Cathy dives deep into what it truly means to get comfortable with being uncomfortable.

Cathy reveals how fear of change often keeps store owners stuck and how embracing discomfort can actually be the gateway to growth, expansion, and freedom.

If you’ve ever said “everything’s fine” when you know it’s not quite good enough, this episode is your wake-up call to move forward with grace, courage, and support.

What You’ll Learn in This Episode

• Discomfort isn’t a sign you’re doing something wrong, it’s a sign you’re growing.
• Fear of change can quietly hold your business back, even when things look “fine.”
• The ability to navigate discomfort determines how high you can go in business and in life.

Key Takeaways:

• [02:45] Navigating Discomfort, Change and Fear
• [06:18] The Importance of Seeking Help
• [09:32] Taking Action being Uncomfortable and Moving Forward

Your Millie Moment 

1. Notice (1 minute): Stop whatever you’re doing and name the feeling, “I feel uncomfortable.”
2. Clarify (3 minutes): In one sentence, write what you think will happen if you act. (This reveals the real fear.)
3. Choose one micro-action (5–15 minutes): Pick something tiny, a DM, a draft email, a 10-minute test change in your shop.
4. Share (30 seconds): Tell one person (peer, teammate, or coach) what you’re doing. Accountability increases follow-through.
5. Reflect (5 minutes after): Note what happened and what you learned, then repeat.

Do this sequence three times in 7 days. You’ll be surprised how quickly the discomfort softens and how much forward motion you create.

Resources & Links

• Check out Episode 001: Hi. It’s me
• Check out Episode 002: Part 1 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well
• Check out Episode 003: Part 2 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well
• Check out Episode 004: Part 3 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well
• Ready to welcome discomfort as your path to growth?  Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence.
• Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable.
• Follow us on social media for more updates! Facebook / Instagram

Join the community with ambitious store owners in our Richer Retailer Facebook Group.

💚 Remember: Discomfort doesn’t mean you’re failing, it means you’re expanding.

Every challenge is a step between your thumb and your pinky… between where you are and where you’re meant to be.