You don’t need to do more to achieve more, you just need to think differently. This episode will remind you of the power of pausing, dreaming, and daring to share your story with the world.
In this inspiring continuation of Cathy’s conversation with visionary business coach Sarah Victory, you’ll learn how to describe your store in a way that sticks, so customers and partners can easily share your story even when you’re not in the room.
Sarah shares her proven “Know How” formula to help you stand out from the crowd, plus practical ways to build authentic partnerships, generate powerful word-of-mouth, and turn every event into a magnet for new customers. If you’ve ever struggled to explain what makes your shop special or how to keep traffic coming during slow seasons, this episode is for you.
What You’ll Learn in This Episode:
- Find your “Einstein time.” Step back from the hustle and into your zone of genius, your best business ideas come when you give them space to percolate.
- Never just say “I have a store.” Give people a vivid story they can repeat. “Don’t call yourself a car, be the Ferrari.”
- Use the “Know How” formula: “You know how [problem]…? Well, [what you do to solve it]… and the result is [transformation or success].”
- Leverage power partners. Collaborate with local professionals, personal shoppers, or businesses that can bring new customers to you.
Key Takeaways:
- [06:50] The “Know How” formula that tripled one accountant’s business.
- [09:20] Turning your gift store into a solution, not just a shop.
- [16:03] The secret to a never-ending stream of customers.
- [31:16] Sarah on why you need “Einstein time” for genius ideas.
Your Millie Moment:
- Take a few quiet minutes of “Einstein time” today.
- Ask yourself, “What makes my store truly special and how can I share that story better?”
- Write it down, say it out loud, and let that clarity guide your next big idea.
Resources & Links
- Connect with Sarah Victory on all platforms: TikTok | Facebook | Instagram | LinkedIn | YouTube | Spotify | Apple Podcasts | TheVictoryCompany.com
- Ready to think magical? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence.
- Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable.
- Follow us on social media for more updates! Facebook / Instagram
Join the community with ambitious store owners in our Richer Retailer Facebook Group
💚 Remember: You are seen, you are powerful, and your light is needed. You don’t have to fit into anyone else’s story or wait to be “ready.” Like the Statue of Liberty, you can stand tall, dressed in your own strength and truth, lighting the way for others. Trust yourself, lean on those who believe in you, and keep shining because your courage and light make the world better every single day.
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