If you’ve ever felt like you’re doing everything in your store and still not getting the results you want… this episode is for you.
Cathy sits down with our incredible Coach Maven, Krystal Perry, to pull back the curtain on our strategic Game Plan Calls, the same calls that have helped retailers go from overwhelmed, underwater, and exhausted… to clear, confident, and finally profitable again.
Krystal shares her 25-year retail journey, the framework she uses on every Game Plan Call, the most common struggles she hears from store owners, and the powerful question that changes everything for her clients. You’ll hear real stories, real breakthroughs, and real next steps you can take today.
What You’ll Learn in This Episode:
- What a Game Plan Call actually is and who it’s perfect for
- The biggest obstacles store owners don’t even realize are holding them back
- Krystal’s powerful “future–obstacles–present–impact” assessment framework
- Why so many retailers feel stuck in the “boiling frog” cycle
- The ONE question that creates breakthroughs for almost every client
- How the Profit Club supports CEOs with cash flow, inventory, systems & leadership
Key Takeaways:
- [06:57] Understanding Game Plan Calls
- [08:55] Framework of a Game Plan Call
- [13:00] Identifying Obstacles in Business
- [18:05] The Profit Club and Its Benefits
Millie Moment: Your Mid-Year Reset Action Plan
- Book a Game Plan Call: Get personalized clarity on your numbers, your goals, and the exact next steps your store needs to grow profitably.
- Check your numbers: Review sales, margin, and cash flow for the first half of 2025 to see what’s truly working.
- Update your goals: Adjust your targets based on real data and shifting retail trends.
- Refresh your assortment: Lean into your best sellers and phase out what’s slowing your cash flow.
- Strengthen your omnichannel flow: Make sure in-store, online, social, and email all tell the same story.
Resources & Links
- Ready to talk with Krystal? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence.
- Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable.
- Follow us on social media for more updates! Facebook / Instagram
Join the community with ambitious store owners in our Richer Retailer Facebook Group
💚 Remember: You deserve so much more than just surviving, you deserve to feel truly rich in your profits, your time, and your happiness. Sometimes just one clear step can light the way to a whole new chapter. And no matter where you are, you’re never alone on this journey. We believe in you, and we’re here to walk beside you every step of the way.
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