Studio owner Darvin Lau (BayRidge School of Music) found his concerts costing more than they earned — until Mike Grande (Rock Out Loud Live) helped him change the playbook. On this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com), with help from Mike and Darvin, walk through concrete steps that transformed Darvin's costly concerts into profitable events.
Tips to make it happen:
- negotiating venue deals
- selling VIP tickets
- bundling registrations and tickets
- creating band slots instead of solos
- hiring photographers
- selling merch
- leveraging scheduling to retain students
Hosts share practical examples, pricing tips and timing strategies you can use to make your recitals pay for themselves while improving the experience for students, families and staff.
BONUS: download the FREE guide with all the tips form this episode, "How to Turn Student Concerts Into Profitable Events." Get it at https://rockschoolproprietor.com/resources/
Your ratings and reviews on Apple Podcast and Spotify are always appreciated!
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Looking for a simple and effective guitar curriculum that includes FREE instructor training and support? Consider John's book, Complete Guitar Strumming.
Episode Transcript:
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