Your website might be doing a great job explaining what you offer but is it helping parents feel confident about choosing you? On this episode of Rock School Proprietor Podcast, John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) are joined by Demitris Maddox (Provide Impact) to talk about the strategic use of video on your music school's website. Most schools still aren’t using video on their sites in the right way, and it is such low-hanging fruit to boost conversions and grow your studio.
Demitris explains three easy to create videos to add visitor value to your website, and how strategic placement of those videos can go a long way to making better connections with prospective students and families.
- What Happens at The First/Intro Lesson?
- The 7 Top Questions Parents Ask Us
- What Happens When I Fill Out This Form?
Demetrius explains how well-placed videos answer parents' questions, address their concerns, and build trust before they even reach out. The videos he recommends require very little effort and can be shot on your phone — this isn’t about fancy production, it’s about using video strategically to turn website visitors into enrolled students and build your music school.
To access the BONUS video mentioned in the episode, visit http://provideimpact.com/videofour
To hear Demitris Maddox on a previous episode of the show: 40: Demitris Maddox | Designing Music School Websites That Attract & Convert
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