Most SaaS founders scale revenue… and destroy their families in the process.
The late nights. The 18-hour days. The guilt of missing school pick-ups and family dinners. Too many founders believe it’s the price of success but it’s a lie.
In this first-ever SaaS Dads podcast, Johann Nogueira (Co-founder of White Label Suite) exposes how he built a 7-figure SaaS and thousands of clients without losing his marriage, his kids, or his sanity.
Inside this episode you’ll discover:
⚡ The 3 roles every SaaS must have to escape founder burnout
⚡ How Johan runs a global team but only speaks to 3 people in his org
⚡ The “producer vs. consumer” parenting hack that turns kids into future leaders
⚡ Why chasing “balance” is a trap and the model to build instead
If you’re grinding harder, but drifting further from your family this conversation will flip how you build forever.
⏱️ Timestamps for Key Moments:
00:00 – Intro to SaaS Dads: What it’s really like being a SaaS founder and a father
01:06 – Johan’s journey from Comet Suite to White Label Suite
02:13 – Why Johan built his business before having kids
03:27 – Two contrasting mentor stories that shaped Johan’s parenting style
05:10 – Immigrant hustle: How Johan’s dad influenced his business values
08:17 – Johan’s parenting routines and his son’s on-camera debut
10:00 – Building creative, not consumer, mindsets in kids
14:17 – Managing a large SaaS business with minimal direct oversight
16:05 – The family-first schedule: daily routines and evening boundaries
18:50 – From 18-hour days to structured systems
26:02 – The 3 essential roles in every SaaS: Artist, Dealmaker, Manager
34:02 – Why SaaS beats traditional business for flexibility
35:05 – Walking 800km across Spain with his dad
43:46 – Teaching kids financial literacy with real cash
46:56 – Closing reflections on legacy and connection
🔥 Start your own growth journey today – Explore our solutions:
👉 https://mycrmsim.com/white-label-suite
📣 This is where it starts join our community
👉 Watch the full episode here: https://youtu.be/JozCIahilMQ?feature=shared
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