👉 Burnt out. Outnumbered. Scaling fast and barely holding it together.
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If you're a SaaS founder juggling diapers and dashboards, this episode will punch you in the gut in the best way possible.
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Matt Deseno (CEO of HL Pro Tools & Baam) didn’t just build a $30M SaaS empire. He did it while raising 3 kids under 7, battling overwhelm, employee lawsuits, missed payrolls, and everything else they don’t show on LinkedIn.
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This isn’t a highlight reel. It’s the raw, unfiltered truth about what it actually takes to grow a 250+ person company without losing your family.
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You’ll learn how Matt went from newborns on Zoom calls to buying back his time, reclaiming his evenings, and building a business that serves his family, not steals from it.
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If you're stuck in the guilt loop, scaling one thing while neglecting the other, this is your wake-up call.
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đź’Ą Highlights:
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👉 The hidden pain behind scaling to 6,000+ agencies
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👉 Why “balance” is BS and what top performers chase instead
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👉 Hiring, firing, and fighting burnout as a SaaS CEO
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👉 The $300/month secret that gave Matt back his evenings
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👉 How to raise kids that still want to hang out with you at 25
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⏱️ Timestamps
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00:00 – Welcome & Time Zones
00:18 – The Real Reason Behind SaaS Dads
01:01 – Matt’s Origin Story in HL Pro Tools
03:00 – From 0 to 250 Staff in 5 Years
04:44 – Scaling During a Crisis (COVID Backstory)
07:01 – “I Wasn’t Chasing Balance — I Chased Harmony”
10:56 – Raising Kind, Confident Adults
13:22 – Business Gets Bigger, Problems Get Weirder
16:42 – The Emotional Weight of Leadership
20:56 – Parenting Through Chaos (And Finding Peace)
24:00 – Buying Back Time (The $300 Routine Shift)
30:29 – Constraint = The Secret to High Output
36:45 – SaaS, Family & False Goals
42:58 – The Power of Margin in Life
53:50 – Final Thoughts & Book Rec
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Build a SaaS that supports your family, not one that steals your time.
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This is where it starts. 👇
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👉 https://baam.com/
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👉 https://www.facebook.com/groups/mycrmsim
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👉 myCRMSIM Community
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