What happens when you sell a multi-million dollar e-commerce brand… then rebuild from scratch but this time around your kids, not just clients?
In this powerful SaaS Dads episode, Paul reveals how he scaled Insiteful and Ecommerce Circle to 200+ brands and 20+ staff while raising two young boys. From burning out in corporate to discovering Shopify’s power, this is the unfiltered truth about balancing 7-figure e-commerce growth with family life.
You’ll discover:
🚀 The SaaS shortcuts that stop you wasting years (and thousands) trying to custom-build what Shopify already perfected
👨👩👦 Why chasing revenue while ignoring your family destroys teams and how “family-first” leadership keeps staff loyal and clients locked in
📅 The exact time-blocking system Paul uses to escape calendar chaos and claw back 10+ hours every week for his kids
💡Why doing everything yourself is killing your business and how hiring smart isn’t a cost, it’s the #1 move to buy back your life
⏱️ Timestamps0:00 – Intro: SaaS Dads podcast 0:36 – Paul’s journey from CD burners to selling Wcom 3:30 – Why Shopify beats custom builds 6:00 – Raising kids while scaling businesses 9:15 – Leaving toxic corporate culture behind 15:00 – Building family-first teams and culture 22:00 – How fatherhood reshaped leadership 30:00 – One vs two kids: business impact 39:00 – Kids, screens & digital literacy 46:00 – Parenting with boundaries & respect 53:00 – Coping with stress as a dad-founder 1:00:00 – Fitness, health, and longevity for entrepreneurs 1:06:00 – Final advice: buy back your time
If you’re building an agency, SaaS, or e-commerce business while raising a family, this is your episode.
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