How Sarah Cordiner turned chaos into a $15M‑valued SaaS empire while breastfeeding, raising kids, and launching in Australia’s remote outback.
From a spare bedroom in Broome, Western Australia, Sarah Cordiner built TekMatix, an all-in-one CRM and course-creation platform that has grown into a global powerhouse—empowering hundreds of thousands of entrepreneurs and educators.
In this episode of SaaS Dads:
👉 Discover how she launched TekMatix during COVID, literally mid‑birth announcement—booking a team in the Philippines in days and hitting a $15M valuation in 18 months.
👉 Learn the exact discipline shifts flexible work schedules, Monday co‑working mornings, “Wednesday client days”, and weekend shutdowns that helped her balance parenting and scaling TekMatix.
👉 Hear how daring branding reinvestments delivered a 700% signup surge and how hiring a fractional COO/CTO changed everything.
👉 Uncover the mindset pivots: building trusted support circles, saying no to rude clients, and detoxing from the “always‑on” entrepreneur persona.
👉TekMatix is the $15M Aussie-built SaaS powerhouse.
Timestamps:
02:15 Launching TekMatix during lockdown and birth—fastest rocket-to-$15M journey
08:30 Life as a remote‑based founder: juggling kids, guilt, and airport trips
14:20 Branding overhaul raked a 700% spike—why visuals matter more than you think
19:50 From solo founder to co‑CEO partnership—balancing roles and marriage
25:10 Carving the week—why Mondays are admin days and Wednesdays are long client days
30:45 Hiring fractional CTO/COO unlocked growth and sanity
35:00 Setting boundaries: resilience in client support and mental health
40:30 Stress‑busting rituals, friendships, and weekend family authority
45:00 Final lessons: ask for help earlier and hire the grown‑up faster
🔥 Start your own growth journey today – Explore our solutions:
👉 https://tekmatix.com/
👉 Facebook group: https://www.facebook.com/groups/mycrmsim
👉 myCRMSIM Community: https://portal.mycrmsim.com/communities/groups/mycrmsim/home?invite=68a352f7317a226d854f0196
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