Ep 005 - Invest Time in The Sales Batting Cage

In this episode, Frank Gustafson discusses the critical role of structured role play in sales training, emphasizing its importance for improving performance and preparing sales reps for real-world scenarios. He explores effective role play scenarios, the integration of AI in role play, and the necessity of fostering a culture that embraces practice and continuous improvement.sales, role play, AI, sales training, performance improvement, coaching, sales techniques, sales culture, sales leadership, practicesummary