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July 11, 2025 8 mins

In this episode of the Sales Insights Podcast, Frank Gustafson addresses the prevalent sales challenges of getting leads to respond and bridging buyer indecision. He outlines five key techniques to enhance sales conversations, emphasizing the importance of setting a mutual roadmap, understanding the real stakes, listening for signals, weaving in sharp questions, and sealing the next steps. By implementing these strategies, sales professionals can reduce ghosting and build stronger relationships with prospects.

sales, ghosting, mutual roadmap, buyer indecision, salestechniques, listening skills, sales performance, prospect engagement, sales calls, sales strategies

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