Ep 012 - Less Contact, More Trust

In this episode of the Sales Performance Insights podcast, Frank Gustafson discusses the evolving landscape of B2B sales and the need for sales teams to adapt to the changing preferences of modern buyers. He emphasizes that buyers today seek less friction and more relevant, value-driven interactions rather than traditional high-volume outreach. Frank outlines practical strategies for sales teams to enhance their engagement with buyers, focusing on delivering insights, fostering human connections, and tracking meaningful metrics. The conversation highlights the importance of building trust through relevance and respect in the sales process. 
 B2B sales, sales strategies, buyer engagement, sales performance, sales insights, sales process, sales leadership, modern buyers, sales outreach, sales effectiveness, Sandler DFW, sales performance insights