EP 013 - Is Your Sales Engine Built to Match Your Revenue Goals?

In this episode of Is Your Sales Engine Built to Match Your Revenue Goals?, Frank Gustafson breaks down why so many businesses stall when trying to scale and how to fix it. Using vivid analogies and real-world examples, Frank explains the concept of a "sales engine"—the people, process, tools, leadership, and strategy that drive revenue—and reveals the three biggest red flags of misalignment. He outlines what true alignment looks like across five key areas, warns against the “just hire more reps” trap, and shares a practical game plan for tuning your sales engine so it’s built for the growth you want, not just the growth you’ve had.

sales engine, revenue growth, sales process, sales and marketing alignment, sales strategy, scaling business, revenue targets, business growth, pipeline optimization, sales metrics, sales leadership, team alignment