Welcome back, everyone! I’m excited to bring you this episode featuring Dan Smink, founder and president of RefractROI. Dan is a seasoned digital marketing expert who’s made it his mission to help small and medium-sized businesses achieve big results. With a background in scaling businesses from $5 million to over $100 million, Dan knows what it takes to grow a company predictably and profitably.
In this episode, Dan shares how he transitioned from managing multimillion-dollar businesses to building a marketing agency focused on empowering smaller organizations. His “crawl, walk, run” approach to marketing breaks down big challenges into simple, actionable steps. Dan’s unique perspective on leveraging data, building marketing strategies, and driving ROI will leave you inspired and ready to take action.
"You want a functional website, not a pretty website. Does it drive visitors? Does it convert into new customers? Does it grow your business predictably and scalable?"
Highlights:
- Dan’s journey from managing corporate giants to helping small businesses thrive
- Why starting with lead generation is the key to sustainable growth
- The power of active vs. latent demand, and how to target both effectively
- How to create predictable revenue through smart, data-driven campaigns
If you’re a business owner, sales professional, or entrepreneur looking for real-world insights into scaling your business through marketing, this conversation is for you!
Connect with Dan Smink:
- LinkedIn: https://www.linkedin.com/in/dansmink/
- Website: https://refractroi.com/
- Phone: +1 (303) 501 1821
Connect with David Sliman
- Website: http://salesproformance.com/
- LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
- YouTube Channel: https://www.youtube.com/@SalesProformancePCS
This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!
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