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May 15, 2025 57 mins

You don’t build a business to run it forever — you make it so someone wants to buy it.

In this episode of Scale to Exit, we sit down with Jonathan Wilson, a licensed investment banker, M&A advisor, and founder of Dubb Value Creation, to discuss preparing for a successful business exit.

We dive into:

  • Why every founder needs an exit strategy (even if you’re not selling tomorrow)

  • Jonathan’s journey from consulting to licensed dealmaker

  • The different types of buyers and what they’re looking for

  • Key differences between a broker-dealer and an investment banker

  • When and why stock vs. asset sales matter in the deal process

Whether you’re considering selling your business one day or want to build a more valuable one, this episode is packed with insights to help you think like a buyer and prepare like a pro.

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