From Bootstraps to Big Brands: Denise Aguilar on Marketing That Converts

In this energizing episode of Scale to Exit, Alejandra sits down with Denise Aguilar, a global marketing strategist, startup advisor, and 2025 honoree of the 40 Under 40 award, to explore the real strategies that drive visibility, revenue, and long-term growth. As a first-generation Afro-Latina entrepreneur, Denise brings a rare combination of cultural intelligence and tech-forward thinking to every conversation.

They discuss:

• Why communication strategies are your startup's secret weapon

• How to market with inclusivity and authenticity

• Using AI to optimize your funnel without losing your voice

• Lead generation tactics that convert

• When to invest in paid media vs. organic growth

• Why your tech stack matters and how to scale it wisely

• Navigating entrepreneurship like a marathon, not a sprint

• And the overlooked power of self-care and balance in leadership

Whether you’re bootstrapping your first venture or trying to sharpen your marketing engine, this episode delivers clarity, confidence, and next-step strategies.

 

You can find Denise Aguilar:

Denise Aguilar | LinkedIn