Raising your first round with zero revenue? This episode is your roadmap. I’m breaking down what investors care about at the seed stage, how to justify your valuation without numbers, and the one mistake that could ruin your next round before it starts. Raising capital before you’ve made your first dollar? You're not alone, but you do need a smart strategy. In this solo episode, Alejandra breaks down how pre-revenue fundraising works, what investors look for at the seed stage, and how to defend your valuation confidently without relying on financials. You’ll learn: The fundamental difference between fundraising with and without revenue Standard early-stage valuation methods (Berkus, Scorecard, Risk Factor) What red flags turn investors off fast How to structure your ask and avoid overpricing your round What changes once you have revenue, and how to prepare for it If you’re building a startup and need capital to bring it to life, this episode gives you the exact tools and mindset to raise smarter and scale stronger. Alejandra Santos has dedicated her 16+ career to supporting founders and business owners in creating valuable businesses that can be exited for a high valuation, which means more money in their pockets.
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