Commercial adoption of APIs is still in the early days in most markets, but there are a few exceptions. Brazil is one of them, with operators offering them to app developers and getting revenues from them, supported by market demand and a facilitating regulatory environment. I talked with Leonardo Siqueira, Data Monetization and Mobile Ads Director at TIM Brazil, about the API rollout from 2023, the use cases, business models and what lies ahead.
If you want to read the transcript or watch us on video go here.
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