Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand af...

You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert ...

Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an F...

Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of c...

What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing ...

What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achi...

Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clearly... your business might not be e...

What if one simple phone call could double your Shopify customer lifetime value? In this episode of the Shopify1Percent podcast, I break down a surprising data point we uncovered at Bold: customers who talk to someone from your company are up to 2X more likely to become loyal, repeat buyers. Whether it’s post-purchase onboarding, feature education, or just a friendly check-in, this small human touch could be your biggest Shopify re...

In this episode, I unpack two deceptively simple questions that could radically change how you approach your Shopify business: “What would this look like if it were easy?” and “What should go on your do-not-do list?”

Most entrepreneurs waste 80% of their time on tasks that barely move the needle. Let’s flip that. If you’re aiming to grow faster and work smarter, this one’s for you.

Key Take-aways:

💡 Ask better questions, get bett...

Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands aren’t picking just one—...

What if I told you that 45% of Shopify stores doing over $1M a year don’t use a reviews app? In this episode, I sit down with Jeremy Horowitz, ex-Gorgias, investor, and the guy who’s worked with Kim Kardashian and over 17,000 Shopify brands. We got to dig deep into the hidden data behind what 7-figure Shopify merchants are really using to grow. We talk app adoption trends, Shopify Plus vs Advanced (and why Plus might be a trap), re...

I recorded this one while walking my dog, but don’t let the casual stroll fool you, this might be one of the most important things you can do to grow your Shopify store. Studies show up to 80% of website visitors bounce within the first 60 seconds, and if your homepage doesn’t hook them fast, it doesn’t matter how great your product or funnel is. On my stroll I break down the three things every visitor needs to FEEL right away to s...

Most Shopify brands blow it after the sale, and they don’t even know it. In this quick episode, I share the one massively underused tactic that turns one-time buyers into raving fans (hint: it’s not more ads). Whether you sell subscriptions or one-offs, this strategy could be your biggest unlock for repeat purchases and skyrocketing LTV. Plus, I reveal the #1 most opened email in eCommerce—and how you're probably wasting it. If you...

What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you...

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If...

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to than generic product pages. If you’re serious about scalin...

Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.

The good news is, all of them are easy to fix! 

This is a fun episode that provides actionable insights that don'...

Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average orde...

B2B is not a business model, it’s a channel.

In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionabl...