Ep 23 - Brian and Mikey Ehrenworth - Shit My Dad Taught Me

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Give us a real clap there. There you go.
That's no best shit my dad taught me.
How to clap? How to clap?
Yeah, I've I've not get the clap.
That's what we're trying to avoid.
That's a my dad might talk. Yeah.
And. We're going to jump right into
partying with hockey players. Go ahead.
On that note, yeah, so welcome to shit My dad taught me.
We have two guests in studio today, which is actually a first

(00:26):
for us. You guys will be the first
father son duo. Never been someone's first
before. That's exciting.
And still waiting on your first.Well, yes, exactly.
I haven't been anyone's first because I haven't been anyone's.
Yeah, I'll be honest, you won't be our last.
One day so I want to introduce everybody we have Brian
Ehrenworth we have Mikey earnworth yes that's correct

(00:47):
boys we kick it off with a little ChatGPT intro I've.
Been nervous about this, yeah. You.
Find out I'm on the 1 the Internet.
Sir. Yeah.
So does. It have pics and ChatGPT and.
I made some too, and I'll show and tell later.
Brian and Mikey Earnworth together are part of the
Frameworth Sports Marketing team.

(01:07):
They're North America's leader in framed memorabilia design,
licensed autograph, custom framing auctions and event
activation since 1992. Yeah, Wow.
And dad started. Yeah.
I started, yeah, out of the out of my father's company.
So yeah, he, he retired. I started a new company kind of

(01:30):
in the same genre, and then we've gone from there.
Yeah, 'cause it was something with, I'm going off memory, but
something with the moldings, right?
Like it was extrusion or aluminum or something.
He was the largest wholesale custom picture frame company in
Canada at the time, or one of them.
But his big claim to fame was hehad the aluminum patent on or
the patent on the aluminum picture frame, which was huge in

(01:52):
the 70s. And that patent ran for 17 years
and then ran out. Prices dropped and everybody
benefited except my dad. Typically what we get called on
podcasts to talk about is aluminum patents.
That's super exciting. A lot.
Of indoors, but write in about that.
Yeah. And then it goes on to say, With

(02:13):
exclusive rights to autographs from stars like Sidney Crosby,
Carrie Price and more. They serve fans, athletes and
corporate clients through custommemorabilia products, a Toronto
showroom and a robust digital storefront at frameworth.com.
So far, so great. It makes sense.
Yeah, I like that. Yeah, yeah, I cut out most of
the Mikey shit. Yeah, please throw you under the

(02:35):
bus and try that one. Yeah, no problem.
You. Still want your dating life to
have a chance? Yes.
It says nice things about Brian,though.
It says Brian's brings decades of experience in athlete
services, product sourcing and what runs behind the scenes in
pro sports memorabilia. Mikey infuses a little bit here
and there. He's also known as the third

(02:57):
favorite child. Oh yes.
So. Somehow forth because I think my
dad considers Sidney Crosby one of his kids.
So yeah. So forth.
And what's funny is it cited it off of his mom's Facebook page.
So I. Told her to remove that that's.
It says Lori beside it is. That right?
Yeah, That's her. That's her.
She does that. So I, I have so many questions
and, and the stuff that we talk about is obviously we're talking

(03:19):
to you because we love, you know, talking about being a
father and family and those kindof things.
But I want to start with the business.
So dad comes up with this cool patent.
You run with that for a little while.
Going from that to if you're watching this podcast, you'll
see a bunch of framework sports memorabilia behind you.
And I can almost guarantee if you've got something hanging on
your wall that is a authentic licensed piece of sports

(03:41):
memorabilia, it might have come through Framework sports.
How did that happen, ma'am? Well, out of the, when my father
retired and sold the company, I started a picture frame company
which was a small little companyand we had one contract which
was we still have today, which it was that we took from my
dad's custom framing operation, which was framing all the gold

(04:05):
records for the record industry in Canada.
So anything that went to the artist for platinum or gold came
through our company. We were the official supplier of
those. And then from there we just
developed the framing side of things and my love for sports, I
just started framing things up. We were actually a picture frame

(04:26):
company for interior designers etcetera.
That's the way we started with that one contract doing a small
amount of business year one. But then when the, when the I
started taking the framing products that I wanted for
myself or sports memorabilia, hanging them into my office and
realize that, you know what, other people like that too.

(04:47):
So we started shifting more of our product lines into sports
memorabilia. And then one of the big
components was where somebody, an interior designer would come
in to frame a family photo and, and you know, bitch about the
fact that it was $100 and very expensive.
If you threw a $15 Doug Gilmore autograph in that same frame and

(05:09):
charged $150.00, they'd think that's a real steal.
Quickly realized that where that's the path to go, so we
started shifting pretty much into 100% sports memorabilia so.
There's, there's also a, like a kind of a flashier story that I,
I like to tell. It's like more of the lore of,
of Frameworth and I always try to get you to tell it.
We, we used to have a podcast together called the sign off.

(05:31):
It's no longer running, but I always wanted you to tell this
one is kind of the genesis of sports marketing and, and, and
sports memorabilia where yeah, we used to sell.
I, I wasn't around in the, in the industry at that point, but
we used to sell a lot of lithographs like artist prints.
And then we would, you know, print out a limited edition of
50 or something. And one of the big selling
features was that the artist would always sign the

(05:52):
lithograph. And that was one of the big
selling points. We did one.
It was in I think the 70s with Oreo Salming.
And. Darrell Sittler and realized
that, you know, we had them signit as well, thinking that was
just like secondary. You know, they want the artist
signature, but we'll have the player sign it, whatever.
And they sold gangbusters. And that was kind of this light
bulb moment of saying, you know,maybe we don't even necessarily

(06:13):
need the artists signature. We can just focus primarily on
the the athletes. And it was another few years
before we had like redirected the company.
Obviously it takes some time to change, but that was kind of the
the. First.
Well, in fairness, that was my father's concept.
He did that in God. The late 70s was the first of
that kind where the artist, the the the print was about the

(06:37):
player on the ice. Yeah, I remember because I was a
young guy then and Daryl Sittlerand Boria Sawming were my
heroes. And they were actually in the
office signing these things. And that blew me away.
But it was years later that we redeveloped that, not even
realizing it until I found a photo of my dad holding up the
picture with Daryl Sittler, which by the way, Daryl Sittler

(06:59):
is a a client and a good friend right now.
And, and we talked about that moment.
So I didn't realize what we had the the.
Biggest moment of his life set like the I think the only thing
that would come close was the time he scored 10 points in a
game. Yeah.
But that that night that he heldthat signed photo was like,
that's what he remembers best ofhis career.
Yeah, that's it. That's it.

(07:20):
When you're at the peak, the actual, the 10 point night one,
I remember that the first time Imet Darryl Sutler was at your
place as well too, when we were putting that that 10 point piece
together for back in the day. But that's what's so cool about
your place now is like as a fan,every single time I went there,
I met somebody and the one that sticks out to me is actually
Eddie Shack. And, and I know you were a good

(07:43):
friend. Tell me about Eddie.
Eddie was actually my father when he retired, didn't want to
be at home all the time, just hanging out with my mother.
So not to say they didn't love each other.
He just had to get out. So I had an office that we set
up for him and he'd come in and do the payroll every couple
weeks. But Eddie used to come in love

(08:04):
my father Eddie in in a sense, Iwas starting the business.
I was very busy at the time. Eddie used to sit in my dad's
office and just shoot the shit with him for an hour at a time.
And dad loved him. I didn't have that much time for
Eddie because he'd go on and on it.
But but when my dad passed, Eddie just kept coming back.
And then he'd come into my office and I got to love the

(08:24):
guy. I mean, the stories that he had
from back in the day. And so he would come in and we
he was one big HR violation. Right.
Yeah, he passed. That issue off to me.
Weren't they all though? Weren't they all?
He. Was like the the progenitor of
that, but the number one HR violation.
And we all weirdly, he kind of got away with it.

(08:45):
And I know that's like what you say in hindsight, it's like no
one really cared about it. But legitimately, he seemed
good-natured enough that some ofthe things that he said that
definitely wouldn't kind of passthis test these days.
Over the top, there was one one woman in our in our creative
department and Sandra, and she was she.
I remember Sandra. She was the religious girl and

(09:08):
you know, pretty straight, but you can.
Manage the HR things here. And Eddie would walk by her and
the F bombs would be fly and then he'd make comments about
her or whatever. And I'd have to, every time he
left, I'd have to go to her and say, are you OK with Eddie?
Because I can, you know, we can stop that.
I just wanted to protect myself and the company in case there

(09:30):
was any. She said, no, I love Eddie,
don't worry about it, I'm cool with that.
But Eddie, eventually he told somany stories in the office.
I said, Eddie, you got to get those down.
You should make a book. He said, well, I did a book
years ago, but nothing like that.
I said, let's do a book. He says no.
He said, why don't we do a book?You do a book.

(09:51):
I said I don't know that much about books, but.
Literally can't read or write. But we we put a book together
and it was a best seller. He went on the road with me and
what an experience and that was.He wanted to do it a year later
or that the publisher, which wasKen Reed or not the publisher,

(10:11):
the the guy that wrote the script can read from Sportsnet
and he wanted to, he said, OK, so we'll do it a year from
Christmas. I said, no, we're doing it this
Christmas. He says, well, it was April.
He said she can't put a book together.
I said, I'll get the book done if you can write the script.
I was just worried Eddie was getting up and.
And sure enough, he passed away four months after we did the

(10:32):
tour. So yeah, yeah.
So we got it. And he was really proud of that
book, too. It was great.
Yeah. Yeah, it's I, I think this would
be a good time, you know, theme of shit my dad taught me, but my
dad will kind of downplay it a little bit.
Like when you talk about things like timelines like that, It's
it's a very frustrating thing towork with him in a lot of ways
because timelines don't apply tohim.

(10:54):
He just he's such an ideas person and I've kind.
Of go time, all the time, all the.
Time and I've molded my identityand my my kind of work persona
against that trying to kind of be like, listen, I love the
ideas but like let's slow down like let's take some time.
Let's try to put everything in place more of an operations
thing. So when I heard, you know, we're
going to publish a book and not only are we going to do it for

(11:15):
this October, when the publisheris saying next October, but it's
like everything has to start right now.
It's such AAI guess kind of likea sight into the way that he
runs his business and his operations.
He always taught me that there'sa way to get things done.
Doesn't matter. Like it's not even a shoot for
the stars thing. It's like a shoot for whatever
you want, like scatter shot and let's make sure it all lands.

(11:37):
It's been a, a tough thing to try to keep up with him a little
bit. But I, I, I, it's almost a, a
gift and a curse in the sense that now anytime I'm faced with
a problem, whether it's a timeline issue or, or, you know,
just an issue of whether something can get done, there is
that part of me. That's his voice in my head
saying like there's a way. Like there's just get shit done.
And when it doesn't get done, it's kind of like you, you,

(12:00):
you're pretty hard on yourself because you're like, there,
there was a way. Like there definitely was a way.
And I'll say this now because we're like removed from it.
But like when we're in the middle of a project, like not
that our relationship is contentious, but there's a lot
of debate back and forth about what we should be taking on and
what we shouldn't. And I, I feel like we do kind of
balance each other out pretty well in that, in that sense.
Yeah, I agree 100% Fact just recently and I have my old

(12:22):
school way of thinking. He's got his new school way of
thinking. And you know what?
This goes back to my father and I because I get emotional, but
my dad was. He also taught me not to cry on
podcast. And my dad was the kind of guy
that when I first started with him, I was 19 years old.
I wanted to work for him as a sales Rep.

(12:43):
And I did it over the summer as a summer job, Loved it so much,
wanted to quit school. So I had one year of university
under my belt. Probably the biggest fight my
dad and I ever had was me quitting school and working for
him. And we didn't talk for a week
and then finally said, OK, you can work for me for one year,
but if it doesn't work out, you go back, back to university.

(13:04):
And then I became, I worked as asales Rep for him.
And within about a year and a half, I was his best sales Rep.
And when the sales manager decided to retire, I wanted that
job because I was not my mind. I'm his best sales Rep and he's.
You're too young. And so I said, no, I'm not, but
I'm your best sales Rep and I know how to sell.

(13:26):
And he goes, well, yeah, but youcan't lead the other people.
You're too young. So that was I realized I
couldn't get his respect until Idid something on my own.
So I went out and opened a bar on my own and came back years
ago. Yeah, Yeah.
So it worked out. But I remember we would fight,
fight, fight. And I would try and take credit

(13:48):
for how good the company was. And he'd, you know, he'd sit
there and almost laugh at me andsaid, no, I started this
company. This is the way it was by the
end of his reign as as the head of Frame Guild, which was the
company's name. We were both trying to give
each. He'd say you've done an amazing
job. And I'd say Dad, I wouldn't know

(14:08):
anything without you. So it flip flop to hey, I know
more than you as a young kid. I'm I'm smarter than you.
You don't get it to at the end. Hey, Dad, you're the best.
And and vice versa. It was it was amazing.
Yeah. That's awesome.
What's the biggest take away with Dad?
What's the biggest thing he's left you with taught you?

(14:29):
What's the if you had to summarize it?
I, you know, I get emotional with my dad.
He taught me how to treat peoplewell, look after them.
You know, to this day somebody will come into the showroom that
was there early and in my careerbuying a couple of frames, you

(14:53):
know, and they'll come in now when we're doing a lot, we're a
lot bigger company and say hey, remember the guy just did it the
other day, hey, I get a call from the front desk.
So and so's here, wanted to say hi.
Guy that came in when nobody else was coming in.
We're doing $600,000 in total sales year one and he'd buy 100

(15:16):
dollars, $500 worth of stuff comes in last week, wants to say
hi. Always have time for that guy,
always. And I think that's respect
people, treat them well, and your business will grow that
way. Yeah.
Yeah, yeah. Because you guys have done, I
mean, you're, you know, if we could probably spend the whole
episode just name dropping. I mean, I know.

(15:36):
My dad would love that so much, Oh my God.
Like so I, I know because obviously we, we've, you know,
we've done business together andI've been to your place.
Like I think that skill transfers up and transfers down
though, too, right? Like giving somebody time,
appreciation audience that that's a skill at all levels.
And actually, that's probably mybiggest take away from the day

(15:57):
you introduced me to Eddie Shackis all of a sudden I was the
only dude in that room and he wanted to tell me all the
stories larger than life and whatever.
I remember when he walked out, that was in the boardroom where
you guys did the podcast. He walked out and I'm like, and
if I'm honest, I knew who he was, but I, I couldn't, you
know, recite stats or like, but I knew who he was.
He walked out. I'm like, that guy's a
celebrity. Like he just had that, you know,

(16:20):
he gave you that focus. And I'm like, that's a, that's a
skill, man, that. He was way ahead of his time.
He was one of the first guys outthere that promoted himself over
and above the game, pop shop commercials, right?
Slogans that he made-up, you know, take care of the nickels
and Dimes and the dollars will take care of themselves or
whatever that line was and. A song that was #1 on the charts

(16:43):
until, as he says, Nancy Sinatra's These boots are made
for a walk and knocked it out. Like he'd tell that story all
the time. But clear the track.
Here comes Shaq. There's like a song that number
one in Canada. Yeah, because he was.
What was his nickname? They called him The Entertainer
or something like that, right? Yeah, Eddie.
The Entertainer. Yeah, that's right.
Crazy. So I mean, obviously with your
first athlete being Solming and and Sittler, I mean that's

(17:03):
that's royalty right there. But like.
It's not a bad place to start. It's.
Not a bad start. So we can chalk that up to you
being a people person, having your dad's support and then
being a great salesman, right? So how does that go and turn
into all these names we can droplike what was?
Give me some of the highlights there.
Well, it started primarily as buying autographs from other

(17:25):
autograph dealers that were, youknow, had the connections and,
and using those within the framing to make the products
that I want. And I always say this, if we had
to, if I had to write a book, it'd be called fortuitous
because everything seemed to happen at the right time frame.
We opened the business in 92. Guess what?

(17:46):
Blue Jays win the World Series, the fan radio station started.
Doug Gilmour comes to Toronto and and is hot as fire.
What a time to open a sportsman billion business.
I got the 9293 balls right behind you right there.
Well, there you go. And so one of the the first
thing that kicked off was something that I did for myself,

(18:07):
which was a World Series programwith, and I went out and got all
the upper deck baseball cards and framed it up.
And we all had to cut all those things out by hand back in the.
Day. So cool when you do those.
Probably my favorite thing you do.
And I liked it for myself and I built it for myself.
And then I sent 1 to a friend ofmine over at Labatt's who gave
me a little bit of business for the offices and that.

(18:29):
And I said, here's here's something.
And he said, well, he phones me a minute.
He gets it and says, Brian, how much is this?
And I said, no, it's a gift. He says, no, no, the other
people in the office want some. This is October of our first
year and he goes, I said OK, well I gave him a really good
price and by Christmas of that year they ordered $200,000 worth

(18:51):
of that one item and and I was only doing 600,000 that year.
So that's really the catalyst tomove me into the sports
memorabilia. The biggest catalyst because
it's corporate became a big deal.
I found out that if you build something that a corporation
wants, they gave them out to every bar and restaurant in the
country, right? And so I realized that if if

(19:12):
they, they didn't have a budget for it, but they'd find one if
it was good enough. The the fortuitous thing,
though, is like, especially if you're talking about athletes
specifically the one I think about the most the the moment.
I mean, I, I was, I was young atthe time.
I think it was in grade 7:00 or 8:00.
But when I realized that so muchof the industry, because he had
me working there since grade 4, like it was legit child labor
questionable. Like, I don't know, I remember

(19:33):
having to leave a, a, a sleepover and I and the the
parents were like, what? Like why?
Why do you have to go? I'm like working.
It was daddy daycare, yeah. Exactly, I was like, I have work
tomorrow and she's like, what isshe talking about?
I'm like this little 4 year old with like a lunch pail.
But the at that point, I still didn't really understand the
industry. The when I did realize how much

(19:54):
of it has to do with being fortuitous and, and almost
linking itself to gambling was when we had signed Mike Weir.
And it was, you know, everyone knows Mike Weir now, but it and
and he was obviously somewhat ofa household name back in the
day, but prior to him winning the masters, he wasn't, which is
when we signed him. And then maybe you want to go
into that story about? How?
I mean, you know, told it a million times, but yeah.

(20:17):
But that's probably the biggest turning point in our history
because I had an agent, Dan Cimmeroni, come into my office.
He was in the sports business with IMG that was obviously one
of the biggest sports agencies in the, in the world.
And he, he said to, he said to me, Brian, I've got this golfer.

(20:39):
I know you do a lot of hockey stuff, but would you be
interested in, in marketing thisgolfer?
He's going to be, you know, one of the, he's a great Canadian
golfer. He's going to be a great one.
And, and I said, Dan, I don't obviously talk about Mike where
he had just won a tournament in Vancouver.
I said, I don't know. We we do a lot of hockey.
I don't know if there's a marketfor golf, but if there is a

(21:00):
market for golf, I need some time to develop it.
So if you want to do a deal withme, let's shake hands on it.
I need exclusive for a time period at least to see what I
can do. Because it looked super
attractive, right? Like 5 foot 9 balding, doesn't
have many sponsors, hasn't won an international tournament yet.

(21:21):
Yeah, like it was a good old brainer.
Actually, so, but I was an avid golfer at the time too.
So I, I said, OK, we'll give it a shot.
So we give it a shot. Literally within three weeks he
wins the Masters and I go. That's pretty good.
That's amazing. Yeah.
I immediately went out and bought a big screen TV thinking

(21:41):
this is going to be OK. Huge.
And it was because it was the first Canadian first left-hander
to win the Masters, ahead of Phil Mickelson at the time, who
was a big star so. It was so much fun to watch.
And I ended up getting a phone call couple of days later said
Brian from Dancing IMG wants a meeting downtown.

(22:03):
They're going to screw me on this deal.
I said we only had a handshake deal.
They're they're going to screw me.
I start developing products thatI can impress them with and take
them down to this meeting down on Bloor St. and go to the
boardroom and all the agents arein there like Dan Simeroni, Pat
Bresong, JP Berry, they were allthere.

(22:25):
There was like 6 or 7 guys. I shit myself and I said you
guys are going to how we doing and he said no, we're doing
fine. We're going to have this deal.
We think you're the company to deal with.
Said we just want you here because it's got to be a
different deal now. I mean we got to be a a
different structure. He's not just a also ran guy.
He just won the Masters. And I just have a big sigh of

(22:48):
relief. And we start talking for about
an hour. And as I get up to walk out the
door, Pat Bresaw says to me, he was an agent with with IMG at
the time. He says, by the way, we've got
this kid, he's going to be the next Wayne Gradski.
I said, Oh yeah, who's that? And he says his name is Sidney
Crosby. He's playing in Shattuck Saint

(23:10):
Mary in Minnesota now, but he's going to Rimouski next year.
And are you interested? And I said, well, what's the
deal? He said we want a $50,000
minimum guarantee against sales.He was going to Rimouski.
I don't offer players that kind of money today Go in the NHL.
Not some I do yet, some I don't.And that was against one year

(23:32):
sales. I said I didn't know if I could
sell one product. I didn't know who the kid was.
I heard his name, didn't know. And back then, he was getting
the shit kicked out of him. He had two concussions already
when he started with me. Yeah.
So I've sitting there going OK, The only reason I said yes was I
was afraid if I look like a small time company I would lose

(23:52):
Mike Weir. So I said yes.
You said yes to Crosby because you're worried.
About the Mike Weir. Mike Weir.
Now in fairness, Mike Weir was huge for us.
That following year. I think we did close to
$1,000,000 worth of sales in hisproduct.
Awesome. But Sidney Crosby is what is it
now 92 or sorry, that was 2003, 2004.

(24:15):
So we he's been with us for over20 years and every year is a is
a better year than the previous year.
He's just an amazing guy to workwith.
But Mike Weir led to Sidney Crosby.
Fortuitous, as Mikey says. Yeah, Crosby.
And Jauger are two my 2 most favorite.
Like I'm a huge Penguins fan like you guys have done.
I think it was like 910 years ago.
I grew up in Thunder Bay. So I grew up with all the stalls

(24:37):
like same high school. So I had like a bunch of the
stalls, Canadian jerseys. And then when Jordy went to
Pittsburgh, like he got me him, Melkin and Crosby stuff.
So I went to you guys and you guys.
Did he Sydney sign stuff for you?
No, we got a call. We got a call.
He wasn't allowed to do that. He had bought.
No, I bought my wife bought the Crosby one off of.
You OK? OK, OK.
But but Malkin signed her jerseylike like on, on, on my wife,

(24:59):
like he's 'cause he got us the Jordy got us down to like go
meet a couple of the players or whatever.
But I brought you guys like 10 jers.
You guys framed all ten of them for him like 910 years ago.
And one one of the guys came outwith like AI was going to bring
it and put it on display here, one of the Stanley Cups, like
the replica Stanley Cups. And you guys are like, we don't
normally sell these unless they're like autographed and
then you guys like auction them or do whatever you do with them.

(25:20):
I've had that in my basement forlike 10 years.
That's. Incredible.
Yeah, yeah. So it was.
It was super. Cool.
We were. We were definitely a Penguins
household for for several years.There still are.
And Toronto, obviously you have to be a little bit as well, but.
Well, I was grew up as a Torontofan but.
But I was, I was always like, back in the day, like Wade
Gretzky, Toronto. Royalty in your office back then
too. Yeah.
Yeah, I got that. You got me one of those.

(25:41):
You see the Sydney 1 hanging up there?
You got me that too. That was one of the ones.
I can't remember how. Many favour I can do for the odd
person because I don't get Sydney to do that very often
because, and that's one of the reasons he's still with us is I
don't, I know what he's like. I don't like to impose.
I don't ask him for free ticketsor any of my players I don't ask
for unless I'm going with his mom and dad to a game or

(26:04):
whatever. So we'll all go together.
But yeah, so. He's a.
Disrespect and know him. And just to recap, that the book
is fortuitous and it has to be out by Christmas.
Christmas because way more time than he's ever getting it.
It's July now, so we need to getto work.
If if my dad asked the day that this podcast was going to come
out and said that book has to beout by then, like I would not

(26:25):
put that passive like 4 weeks from now.
Because we don't, we don't want to announce the book until it's
done. Yeah.
We, we got time and then Dougie Gilmore, cuz I have to ask, cuz
obviously we're Leaf fans as well too.
So that relationship has probably spanned how many years
now between you and him? Well, it was 92 or 93.
And that the funny story about that was one of the things that

(26:47):
I did because of my love of sports was I tried to open, get
the custom framing work from Maple Leaf Gardens, which was on
Carlton St. And so I used to drive my car up
there, park right in front. The police would never give me a
ticket because they were all owned, not owned by Harold
Ballard. But they didn't want to piss
Harold off. So they never knew who was

(27:10):
parking that car in front to, torun in, who would have the balls
to park right in front of on Carlton St. run in there.
So they rarely would give anybody a ticket.
So I'd run in there and then I'dget a little bit of framing here
and there. And then I, that's a whole other
story about how we developed the, the auctions within the
building and that with Jeff Newman, who's still around and

(27:33):
good friend. But one day I parked outside and
I looked across the street and there was a bar for sale or I
guess the restaurant was going out of business.
And I looked and I said geez, that would be a great location
for a sports bar. So at the time I knew Bob
Mccowan, who I still do, and Bobwas kind of a friend at the

(27:55):
time, just not big friends. But wait, I got to know him and
he and I said if we could get a couple of celebrities like All
Star cafes type deal. And I phoned him up and I said,
do you know Doug Gilmore, who isGod in Toronto at the time?
Let's get the three of us together and maybe a few other

(28:16):
players and I'll build the bar. Cuz I had that experience from
when I left my dad's company back in the 70s.
And, and we put a bar together called Garduni's across the
street. And Doug was a partner initially
in that until the Leafs came in and said you can't do that
because they had a marketing deal with him in his contract or
whatever. Anyway, So that's how I got to

(28:37):
know Doug. And it once again, we've been
friends ever since he calls me up and well, I'll see him this
weekend in in Prince Edward Island.
Mikey and I are going out for a big golf tournament.
And although a lot of the Leafs are there and we've remained
friends and business associates cuz his stuff is still some of
the biggest selling stuff that we have.
The three 3 or 4 Leaf captain Sitler, Clark, Gilmore are are

(29:03):
three of the best selling items that we continue to have until
the Leafs win a Cup and so. So you're there's good for a
while I'm. Not worried about those guys
aren't worried about it you're. Gonna need to ride that out for
a minute. It's incredible how those 3
specifically have turned their careers into being.
I mean their royalty right? Like their their Leafs alum

(29:25):
they're at everything. I see those guys like their
schedules must be insane still. Yeah, they're, they're terrific.
Yeah, well, Mikey gets to know all these guys too.
I'm doing all the talking. No.
It's, I mean, you have the better stories.
I just learned about them. One of the guests that we had on
our show, I don't know, like episode 5 or 6 or something, he
was actually golfing a Red Tail like last week or a week and a

(29:46):
half ago and he sent me a video and Clark was getting dropped
off in a helicopter to Red Tail to, to go go.
I guess whatever they were therefor.
There was like some special event going on, but he instead
of driving there, he took the helicopter, got dropped off and
everybody's like recording it asgetting dropped off.
What a what? An entrance in a helicopter.
See, if you guys got out of a helicopter, would you do that
thing where you like, tuck your head down 100?
Percent. That's what.

(30:07):
I wanna do like arms up as you're welcome.
All the pilots are like, you don't, it's not going to what do
you think's going to happen? You're not tall enough.
No, no, I only have like 8 hairsleft.
I'm trying. I'm trying to hold those
fuckers. Inside.
Well, these guys, one of the things about those three guys in
particular and, and the others is they, they keep themselves

(30:30):
relevant because they're at these events, because they're
showing up here and they do the public appearances and, and a
lot of those guys are making more money now doing that stuff
than they ever made playing hockey especially.
For sure, especially from way back then.
Yeah, and here's the difference.And I got to know Wayne Gretzky
many years ago, and we're not like a.

(30:51):
Bell Can we get a bell every? Time you drop.
We're not doing shots every namedrop.
Miles, you're you're going to have to put a photo of each of
these. The photos exist every time he
says it. We have a license for Getty
Images. Yeah, around the whole outside
it'll be a picture of every. Person with them.
But one of the things that the difference is so it's great

(31:13):
players of all time, Wayne Gretzky, Belliveau, Gordie Howe,
OK, the one one of the things that like arguably makes Wayne
still the top selling guy in hockey right now.
Still, his stuff goes for more money than everybody else.
And the reason for that, he still stays relevant, sometimes

(31:37):
in a negative way, like recently.
But that wasn't that's a whole other story.
But but he keeps himself out in the forefront.
People say, why is he doing broadcasts on TV?
Because he wants to be there, make himself accessible,
etcetera. And I think that's key because
Gordy Gordy did that a little bit, but a lot of the guys just

(31:58):
faded out from from the public domain.
And, and that's why the kids don't know who they are.
Like ask kid this state, who's Gordy Howell?
He might have heard the name right, but they, but they all
know Wayne Gretzky, everybody. And if I travel around on cruise
ships or something and you say, what business are you?
I'm in the hockey business. Oh, I don't really follow

(32:20):
hockey. Well, have you heard of Sidney
Crosby? Some will.
A lot of them will, but a surprisingly not that many.
But if you ask. Oh, have you heard of Wayne
Graham? Oh, yeah, I know that guy.
Right. So yeah, you got to stay
relevant. Which is so cool.
And the ones that get me are theguys that really balance it out
too, right? Because obviously to get to that
level in sports, you've got to be all in on that.

(32:42):
Like there's just no, you know, you don't get to be the great
one by showing up some of the time, right?
Right. Like, but some guys figure it
out. So my Wendell Clark story is is
I I've remember my family and his are members at the same golf
course and I see him golfing all.
The Do you also take a helicopter to the golf course?
So listen, it's so hard to book it.
Yeah, yeah. It's because because.

(33:02):
Wendell's always got a book. So nervous under the the blades
and so. Plus, the girls are a little bit
afraid of, yeah. It's wonderful.
I don't want to upstage him. Yeah, of.
Course, yeah. So I, I see him all the time and
the thing that I'll tell you about him is every single time
he's with his family. He's either got his wife walking
off the 18th or he's got, he's got a few kids, but I've met one

(33:23):
of his sons anyways and he's walking off the 18th and like
he's sitting there and then theygot the big table reserve.
Feel like we got a. Stalker here, Yeah.
Well, so but here, here's my point is you got a guy that,
like, keeps that kind of schedule and is helicoptering
into events and all that, but then he's like a dad.
Yeah. And that's the coolest, right?
And and you're on that list too,man.
Like you're. You got the, Anytime I want any

(33:44):
one of those three guys, I just make a phone call and they're in
within two or three days to get some stuff signed.
So I don't have to plan A 2 hoursigning every four months,
etcetera. They're just always available.
And then we do some, you know, Doug, you'll need some things
for a charity function. And that's the way I operate is
that they don't, I don't charge him for stuff like that.

(34:07):
He does me favors. I do him favors.
And that's the way we built the business.
But doesn't doesn't that kind ofmake sense that they would be
able to balance that and to continue working so hard?
It's like you always see these guys in places like you don't
get to the level that they were at in the NHL without being
incredibly dedicated, incrediblyhard working.
And it's that old saying, if youwant something done, give it to
a busy person. Once you retire, that energy
doesn't go anywhere. 100%. Similar to like you, you find a

(34:30):
lot of ex addicts, they, they put themselves into work or
working. It's like that energy has to be
thrown into something. You know, they were addicted to
hockey and now it's addicted to business.
So they're always gonna be thereat the drop of a hat.
They're always gonna be looking for their next venture.
And that is probably maybe a healthier way cuz you're not
degrading your body to the levelyou were when you're in the NHL.
But yeah, and. They probably love those kind of

(34:50):
things, right? Cuz like they love business.
Like they're, yeah, they're smart guys.
Like they love that shit. The part they probably don't
like as much as like when they're out in public and like
you're absolutely getting hounded by people and you know,
you don't really get that private life, but like business
dealings and stuff. When you make a column like,
hey, can you come by for a couple hours?
They're probably like man, this is exactly the shit I like
doing. Exactly.
I'm assuming that once this podcast drops, once this one

(35:13):
goes live, I'm going to be hounded on the streets quite a
bit. So I'm just I'm getting, I'm
getting prepared. Congratulations bro, not. 25 to
28 year old blondes, blue eyes that's.
Your demo, right? Prime demo, yeah.
Yeah. And so then that.
Shit with daddy issues. Nike is recently single.
We did talk about that. It's true, yeah.
So then, on that note, too, Ryan, one of them.

(35:34):
You got a close shot on my face.Mustache looks good today.
You've been voicing. So I gotta ask you about your
wife then man, cuz you and I have been friends on Facebook
for a while. Yeah, I love the way you use
Facebook. I feel like you use Facebook the
way that Facebook was supposed to.
Be made. It's like, here's the family on
vacation Polaroid. Here's the trip to the cottage

(35:55):
Polaroid like. With like a 500 word essay
describe like captioning it it's.
Really descriptive. Like, yeah, Facebook I think was
supposed to. Be once every three months,
yeah. So how do you do that, man?
How are you running the businesses, raising kids, being
a good husband? But it's funny because my wife
Laurie is beautiful woman and we've found our like kind of

(36:15):
roles to a large degree. She worked hard as a flight
attendant and then managed the the children, which I didn't
have as big a role in. She was always there for them.
I was busy building a business and now we do a lot of
traveling. We're 41 years married, so
Congrats and it's great and it gets better every year.
But it's all about the family. So we raised the three kids and

(36:38):
I'm so proud of them because they all get along so well.
I can't say something about one one of them without negatively
without the other one saying, hey, dad, that's not the case.
Or, you know, stepping up for each other.
So. We still always try to talk shit
about the kids. You really?
Have to keep. In trouble.
So how often does this let me? All right, just trying to dance.

(37:00):
So when I'm there, so I, so people see me on Facebook and it
said my wife is completely opposite.
She doesn't post anything and she gets mad at me when I post
so much. Everybody knows what you're
doing all the time. I'm just, I love to travel.
That's my passion. So when I'm, when I take a
break, we're gone and we're all anywhere in the world.
We'd love to travel. When I come back, I'm I'm 24/7

(37:24):
in the office, at least for the last five or six years.
If I'm at home on a Saturday, Sunday get up, I'm in the office
at 637 and I'm there even on theweekends, Like I'll work 30 days
straight and I come home and we,you know, go out for dinner.
We do stuff. But but then I'll take some time
off. So everybody, every time I see
somebody like yourself, I haven't seen for a while, say,

(37:46):
hey, I noticed you were traveling and I saw you in Spain
or I saw you doing that. You're at the cottage.
And yeah, but the 30 days in a row that I was in the office
kind of makes up for that. So work hard, play hard.
You know, you got to have that. I always had to have that carrot
at the end to say OK, I can work30 days straight, then I get
pretty burnt out and then I'm gone for two weeks and enjoying

(38:08):
myself and kick back as much as I can.
There is there is kind of a darkside though, of staying.
So it sounds like I'm leading toa joke.
I'm not of, of staying so publicly available.
And there's a weird story that we have, you know, you're the
owner of a company. You're very publicly announcing
every time you're going on vacation.
A few years back we were going on a family vacation.

(38:28):
So that's myself, that's my dad.I think one other member of
management was on vacation at the same time.
We had a flight planned that wasgoing to be about 8 hours or so.
We take off and when we land, mydad and I immediately like
compulsively checking our emails, making sure everything's
OK. My dad turns to me.
He's like, he's like, what, why are we like, what is this
$50,000 wire? Like why, why did we like, what

(38:51):
would, what did that go for? Do you know what this company
is? I'm like, I have no idea what
you're talking about. I guess we'll go to like a
social engineering scam where people had recognized that Chad
was on vacation. They had made an e-mail address
that had mimicked his name. They had sent a message to the
controller saying like, Hey, this is urgent.
I need you to send this wire to this, to this location.
And, and the, the VP at the timeis like, well, if, if Brian's

(39:14):
saying it, then let's, let's letthat go.
Let it go. Thank God we were able to claw
it back and draw it in. But this was kind of prior to
that, there's like that scam that goes on, that social
engineering scam of people reaching out with a fake e-mail
address to, you know, a salesperson saying, you know,
from the perspective of being the president and saying like,
Hey, I need you to go buy me gift cards.
And you go do that for, and thenthey give them and they, they

(39:35):
lose the money. But this is like a very bad
version of that. And I remember talking to you
about that and you're like, thisdoesn't make sense.
We're like a medium sized company in Toronto, Canada.
Why would these people be targeting us?
And I'm like, because there's a chance they're going to get
$50,000 on and like. Actually, remember they got we
sent one. One wire was the second wire
that got it. No, no, we, we drove them both

(39:56):
back for sure. Yeah, but the first one went
through, but some there was a glitch to it.
So yeah, it didn't go through. Yeah.
And then the second one was whenthey kind of said what's going
on. Very scary, yeah.
That's crazy. Yeah.
I don't, I don't know what the right balance is, man.
We're still trying to figure it out too, because, like, I'm a
pretty open book with my shit. I mean, I'm, I'm not as notable
as you guys, but like, I put family stuff on there.
Yeah. I like to talk about what we're

(40:16):
doing. Well, yeah, because they're
proud family men. But the other thing is too on my
Facebook page is more personal than anything else.
So it's just people I know. But the Instagram, even my
personal Instagram versus business.
So business. I don't put a lot of personal
stuff on there except when I I forget to switch accounts.
Always. He always posts personal things

(40:37):
by the framework go. Mikey, I'll get an e-mail from
him 2 minutes later saying dad did you mean to put that baby
picture on Framework's site? I said Oh no, sorry about.
That sometimes that personal side though on the business page
makes. Sense kind of pops off, yeah.
Like, yeah, people kind of like wow.
They're like, Oh my God, it's socute.
Yeah. My new grandson is 1 year old
and he came with him. They live in Winnipeg and so he

(40:59):
he comes to the office. So they bring them to the office
and I put them in my chair. So The funny thing about my
office chair is for some reason,when celebrities have come in
from Gretz to to Crosby to EddieShack, that's. 3 bells.
There's a lot more than whoever.Comes to the office and they
come in the office and for some reason they sit in the chair.

(41:20):
Now I, I asked them to sit in the chair, but the first four or
five just hey, let me sit there.And they put Sidney put his feet
up on the desk. I saw that picture so.
Over the years, I've got about 20 of those shots.
And then so I put my new grandson in the in the chair and
took a photo. And that one I think I put on
the company thing. I said a lot of people have sat
in the chair. So I put all the other photos

(41:41):
there plus his and said a lot ofpeople, important people, have
sat in this chair. No more important than this kid.
Very cool. Yeah.
New sales manager, child labor He's.
He'll put it past him. Grab his lunch pail.
He's. Still got three years to go.
So on the husband side, so 41 years, what's the what's the key
to success with that? Well, there's a lot of

(42:03):
challenges, but knowing your roles and accepting each other's
roles, good love life, common, common things that you like to
do and a lot of give and take. It's just I, I don't know that
there's anyone formula for anyone.
It just works for us really well.
You know, you get through it. I know you're a big family man

(42:25):
game. I don't know a lot about your
background, but it's, I think the family holds it together.
Our common denominator is alwaysabout family, you know, and, and
COVID was a very, I hate to say this, one of the best periods of
our, of our family life and business life was during that

(42:47):
time frame, which was the whole world was in upheaval.
But we were up at the cottage and every, our bubble was our
family. And so when we had a birthday
party, it was all themed, right?We did, whoever, like my son
Chris, he loves Christmas. So in the middle of June, we
decorated the cottage with Christmas trees and lights, and

(43:09):
that was his theme. That's great.
She. Was a superhero superheroes.
So ever we got superhero costumes and we all dressed up
for that. We had more fun because we were
just all together all the time. Yeah.
So, you know, I think the if youwant to keep a family together
or, or a marriage together, family is probably the most

(43:32):
important part. And then I know you got two
sons, you got one daughter. What's the difference between
being a girl dad and a boy dad? And which one's your favorite?
Yeah. If you could just I'm gonna
leave the room for a. Dance.
Go ahead and no. He already said it's not you.
Yeah, right. Your.
Children. We got Mikey in the third.
Go ahead with. 21 yeah You know what they're all pretty unique

(43:54):
Chris is so much more like his mother, laid back, easygoing.
He's worked for the company about 3 or 4 times and he says I
fired them all the each of this time.
He just doesn't, he has his own way of doing things.
He's laid back, super intelligent guy.
We he just doesn't have the sameintensity and drive that I have

(44:17):
and, and, and yet he's working. He's worked in various social
jobs like as a waiter and and different environments and
people absolutely love them. Great story there.
We're at a local restaurant thatwe go to quite a bit.
He works there on the weekends as a waiter.
There was one of his favorite clients that comes to the

(44:40):
restaurant that that was there that night, but we were all
having dinner instead. The whole family was there.
The bill was significant becausethere's not anybody in our
family except the kid, the babies that don't drink and.
So another couple years. Once I start work.
So we had a few bottles of wine and all that, and then all of a
sudden the owner of the restaurant comes over and says

(45:03):
the tabs picked up. I said, what?
What do you talk about? He says, well, Chris's favorite
customer over there has picked up the tab.
And I went, Oh my God, like, like, I can't accept that.
Anyways, he insisted that's because this guy just loves
Chris's. Can you imagine picking up an
$800 tab because you like the waiter that serves you on a

(45:26):
regular basis? So that's Chris's Forte.
He's bright. He's but that's his thing.
Can we get along as business partners?
Not likely. Mikey, he's intricate, he's
detailed. So that's his side of things.
My daughter, she's a daughter and she's loving, she's caring,
but she's so tough. She's she's one of the best

(45:47):
bartenders in the country. She's proven that by winning
competitions and bartending competitions that that actually
sent her to, to France, to the to the Grey Goose mansion when
she won the the one in Montreal of the national competition and
another one she won as a box in boxing, bartender boxing that

(46:08):
she signed up for that they senther to Mexico.
Sounds like alcohol the common denominator to keeping the
family together. You know if.
You ask? Yeah.
Why so so hard the? Kids are all great and and they
all have, they're all unique andthat's what makes everything
special. That's awesome.
Yeah, man. Well, Congrats on having two
successful children. That's.

(46:31):
Chris, you. Mikey, I got to put you on the
hot seat, man. So my first question for you is,
the show's called shit. My dad taught me to be the
things that your dad has taught you that will resonate forever.
Yeah, I, I think number one witha bullet, I kind of touched on
this before, is that there's always a solution to every
problem. It's a weird, almost obsessive

(46:55):
knowledge that I have now and I've been made fun of before,
including by my dad and my family, where when I see a
problem, I can't not solve it. And that's the, it sounds like
I'm answering like an interview question of like, what's your
like? What's your, your biggest
negative asset? I'm like, I care too much.
But it's, it's not quite that itdoes become this element of like
a like a dog with a bone. I think that's something that he

(47:17):
instilled in me. My dad did, whether it's like an
issue with, you know, the Internet at the cottage or
something. And we're supposed to be
relaxing. And I'm just like, I know I can
solve this. I'm going to find a way.
And it kind of came as a result of not only the wisdom that he
imparted on me, but almost the opposite of the description that
my dad gave of his dad with him in in the office was his dad

(47:39):
didn't want to give him a shot. From a really early age, we kind
of joked about it, but my dad was always pushing me into areas
that I was uncomfortable. I didn't know how to manage a
company. I didn't know how to manage
people. I didn't know how to sell.
I didn't know how to deal with customers.
But I guess it's the kind of feeling of like, you know, throw
a baby in a pool and it's just going to learn how to swim
before it over thinks it. And every step along the way,

(48:03):
whether I succeeded or failed, he would have some wisdom to
again, impart further on me. And that has just build up this
set of skills that I'll call them, where I always feel
confident. If you put a problem in front of
me, I'm going to find a way to solve it.
There's just there's no questionabout it.
And it could be, you know, a dogged determination.
It could be rigidity. I could just be stubborn.

(48:25):
And sometimes it comes out negatively because mentally it
can be a little training to to look at yourself when something
fails and think, what did I do wrong?
Because I know I could have found a way to get it done.
But I think that's probably the best life lesson that I have.
Leaving aside all of those otherthings that my dad talked about
that his dad imparted on him, the treating people with

(48:47):
respect. That's like, if you ever go
anywhere with my dad, everyone, you know, he talks about my
brother in this way, but everyone who my dad talks to
comes away with the sense of, well, that was that was a good
guy. Kind of like you leaving Chris,
leaving the room with Eddie Shack.
Like it's, it's my dad just has a way of focusing attention on
people and making them feel seenand feel heard.

(49:08):
And that's something that when you spend your life growing up
and experiencing that you're like, I want to, I want to be
that I see the effect it has on other people.
And I want to to carry some of that with me for sure.
Except that I I'm really bad at remembering names John.
So no offense taken, yeah. And you know, a funny thing and
true story, I am really bad. Like somebody will say hi.

(49:29):
I'm so and so and, and I, I don't know what it is, but maybe
it's because I'm thinking about how I'm going to address that
person that and that like 30 seconds later, I can't remember
the name. So I have to really concentrate
Jamie on because when I first met you because I'm that's the
way I am. And that is really embarrassing

(49:52):
when you can't remember somebody's name that you just
got introduced to. But that's probably because I'm
trying to figure out how to address a person, how to make
them what, you know, what we're going to talk about and all
that. But anyway.
So the learning there is if you know that about yourself, you
find a business where you're talking with guys who have their
name on their shirt, right? That's what we do at the front.

(50:12):
Desk you gonna put a name tag on?
Yeah, right where there's 80 pictures of them.
Yeah, they. All have numbers.
That's really. Yeah, it's easy.
Yeah. And to pay you that compliment
too, Mikey. Like, and I know I put in my
notes here, don't fucking compliment, Mikey.
But the times we've worked together, the skills your dad's
talking about, you haven't spades, man.
The the product presentation, understanding what was

(50:32):
available, listening to us when we were doing all of like our
product demos and stuff. Like we used to nail that.
And I remember in the early days, you'd be there in every
meeting, and then all of a sudden it was, you know, you'd
be there for half the meeting. And then you remember Trevor,
you guys. This is my dad you're talking
about here. Yeah, but you would.
And then Trevor would come in and he'd kind of do a sales
thing, but you'd be there as well too.
And then eventually it was just you.
Yes. It was like I, I remember

(50:54):
thinking I'm like, I, I get it. It, that was my first or not my
first, but one of my favorite forays into like account
management. Like I've, I've done essentially
every type of role to company. This begins in like inventory.
My dad would bring photos home for us to count and catalog and
hologram and things like that. So I've, I've done a little bit
of everything, but that experience with, with, with,
with that company when, when we were working together was

(51:14):
something I, I really enjoyed it.
It was, it was an element of, oflike camaraderie.
It, it wasn't what I thought sales or account management
would be where it felt like I was at someone's beck and call.
It, it felt more like a partnership.
And that was a, a big light bulbthat went off where if you feel
like you're doting on someone, then I think there's something
wrong in the chain of command because I shouldn't have to dope

(51:36):
on an account because everythingshould kind of be working if you
set the system up properly. But with, with you, I remember
we'd get together and I'd alwaysbe looking forward to our
meetings for product development, for discussing ways
in which we can improve upon theoperations and, and you know,
the, the, or fulfillment, all that sort of stuff.
It was a really good process forme.
I really enjoyed that. Yeah, and you boys have always
looked at those verticals too. Like that was right around the

(51:57):
time you guys had that agreementwith the hip.
And I remember that was like just before gourd passed, right.
So, and then we used to turn outthat product that was like, you
know, like what you were saying with the record and had the
discography and it had the like,that was so cool at the time,
man. And I bet a lot of people
listening, if they have any Tragically Hip memorabilia
that's framed, odds are it, saysFrameworth on the back of it.

(52:17):
It's a very good chance and that's a owing a lot to our
designers at the company as well, like an incredibly
talented group of people, my dadmentioned Sandra.
Sandra for sure. You know Steve.
And, and Van and Connor, who works there now, like there's a
ton of people there who just have so much talent when it
comes to designing these items. They really understand the
audience, they understand the product line.
There's such a unique look and feel to what I would call like a

(52:39):
framework product in that aesthetic.
And it's kind of set the bar forwhat, you know, a lot of other
companies go for. But that all that's that's owing
to them. They're they've got such great
vision. Yeah.
If you part of it is recognizingwhat the demand is, go to what
we started when I designed that product for the Blue Jays and

(53:00):
and they and the card set that Idid for myself and then figuring
out what other people would like.
So my office is just there's notan inch of wall space and it's
all things that appeal to me andmemories and things which or
meeting a celebrity. And so when you do that, it's,

(53:21):
if I've been lucky enough to figure out that if it, if it
appears appeals to me, it probably will appeal to the
general public. Some people come into my office,
they say, oh, you, you got this photo with so and so are you.
Oh, that's a great family photo.I love the way you developed
that or whatever it is. And the record business, I mean,
people are. So when I realized how big the

(53:42):
the record designs were, becausewe're doing them for the gold
record thing, and then the gold,the companies didn't just do the
standard design, they started wanting something a little more
elaborate. Yeah.
And then I said, wow, that's a really cool piece of stuff.
People would probably like that kind of thing.
So we developed products like that, took them to The
Tragically Hip was the first one.

(54:05):
Yeah. I think it was Tragically Hip
Rush maybe. Yeah.
Yeah, it was a rush. Rush too, yeah.
And, and actually Rush came to me and said, you know, we see
all this product out in the marketplace and, and we didn't
authorize that. And I said, well, you know the
reason why? And they said, why is that?
And I said, because you didn't authorize anything.

(54:28):
And so whatever's out there, whatever the demand is being
filled by people that aren't authorized, why don't you create
the product line? We'll do it for you and you
market it. It's been a hugely successful
program for us. And that led me to go to Rush to
Tragically Hip and we're currently going to a number of
different bands. And we've now done memorabilia

(54:50):
books for Live Nation for, for, we've done 4 YouTube books for
their VIP packages, which are usually successful in Madonna.
So we've, we've keep following up, but it's just recognizing
where there's a demand and then filling it.
Yeah, there there's some shit your dad taught you right there
for anybody listening with the business, right like you get so

(55:11):
focused on what you do well, what's the thing just outside of
that, right yeah, you know and then how do you like test that
thing just enough that you're not exposing yourself to risk,
but you're testing validity and your your feedback loop is so
quick, right, Which is where like if any of our listeners go
through Scotia Bank, you'll still see your auctions there
today, right Yeah. So you guys have these huge
tables with. And I.

(55:32):
I see the product is always changing and everything, right?
That's so cool for the keeping relevant side.
Players get hot, players get cold, right?
Like you got to be super reactive.
That never existed. I mentioned Maple Leaf Gardens
when I used to go in and pick upsome pictures for Harold, Harold
Ballard's office and and he'd want something framed and we'd
do that. But I got to know the marketing

(55:53):
guy down there and together we developed things like the
auctions. You never saw those in hockey
buildings or any sports arena. He was the first one to my
knowledge that did a sports, a silent auction within the
building became hugely successful, followed by every
other sports franchise from New York.

(56:14):
And so we, I went around from team to team and tried to show
them how to do all that stuff and it, and it was a big, big
success with look what it is now.
It's massive, right? Yeah, what would?
Be. Your craziest story of like
somebody that you've met or a situation that you've had or a
place you've gone that you that you can talk about on here
though. Yeah, I want to hear it from
both of you boys. Yeah, 'cause it was.

(56:36):
Sometimes too just absolute. Rocker stories I think you
already know without even. Go, go, go ahead.
No, I want you to tell the storyabout about we we call him and
this is not a reflective of his personality, but Rick trash.
This a long story though, but this was a pretty classic story.

(56:56):
My wife actually dubbed dubbed the whole episode Rick Trash.
So back in the day my brother had passed away at a young age
with cancer and I had AI decidedto do a golf tournament for him.
A big celebrity golf tournament.And I never asked favors from
any of the players that I dealt with.
But in this particular case, I pulled in all the markers.

(57:17):
So we had a big golf tournament planned for Eagle's Nest and
even the owner of the Eagle's Nest was a friend of the family.
So I had everybody there from from Bobby Hall to George
Cevallo to anybody that Darryl Sittler and, and in those days,
they would just do it. They didn't ask for fees or the

(57:37):
and for me, they would do it anyways because like they always
ask me for favors. So I pulled in all the markers
and we had this tournament. One of my friends, good friend
of mine who is very instrumentalin helping me build my business
with Brad Jansen, I don't know if you ever met him, but he was
with CCM at the time, good friend.
He introduced me to Wayne Gretzky back in the day.

(57:58):
Anyway, so we have this thing and he said I can bring Rick
Nash, who had just signed with Columbus.
OK, so we go. He says, oh, by the way, Rick is
going to come and I'm going to bring him.
And he's bought a home in Columbus and he has all of his
jerseys that he's worn since peewee up and he wants them all

(58:19):
framed for his new big basement and his new home and said, happy
to do it. You know, it wasn't going to do
them all for free, but I was going to give him a real good
deal. So he comes to the tournament
and he brings this bag of two orthree garbage bags full of of
jerseys and he throws them in and put them in the trunk of my
car and take them back to the office.
The next day the tournament goes, go back to the office.

(58:42):
And when I get back the next day, I said to my form in mono.
I said, by the way, there's somejerseys in the the garbage bags
in the back of my car. Can you bring them, put them in
the showroom and I'll tell you how I want them all framed up.
So I guess he was busy that day or his mind wasn't in it because
he's the best guy I've ever worked with.

(59:05):
Besides Mikey, no. I agree.
To be honest, I agree with him and.
And so the day goes by and the next morning I wake up about
6:00 and I'm thinking, nobody asked me about those jerseys I
wanted frame those three garbagebags full of garbage bags full
of jerseys, Said no, that can't be.
And now I'm shitting myself. I hop in the car, I get to work.

(59:29):
I'm waiting for everybody to come in.
The first guy to come in is my is my general manager.
And I said, oh, no, was mono. And I said, what happened to
those garbage bags full of jerseys that I gave garbage bags
full of I I thought they were garbage.
I said, why would I bring garbage back from in my trunk of

(59:49):
my car from a golf tournament? I don't know.
He panicked. I said, where did you put him?
He says I threw him in the trashbin in the back I went.
I just about lost my mind. I almost felt like throwing up.
So I wait for my GM to come in and I said we got to find out.
So we run to the back. We flip up the this door and I

(01:00:09):
look in the in the bin and it's empty.
They had emptied it the night before like once a week, but
that that was the night. So my GM starts phoning around
to the garbage company. Where did they take all they
take them to Woodbine and 7:00. So we get in the car and we go
up to I take. A bunch of guys up there because
we're going to sift through thatgarbage and we're going to find

(01:00:31):
it. And he said, oh, no, no, it just
gets dumped here at night. And then it gets shuffled around
to various dump sites. And, and now I got to wait for
the management to get through a meeting at 10:00 in the morning
to to find out where they went to.
And so when they finally get outof the meeting, I didn't want to
tell them what happened, but a hat to because he was didn't

(01:00:52):
care. I said we'd lost these things.
And it's his whole life of everyjersey he's ever worn from his
team. Canada's draft jersey is pee wee
jersey, All Star jersey, everything he says.
Well, he says there's three sites.
We sent it to 1's in Sudbury. That's done.
He says there's one in Detroit. No chance you get the only one

(01:01:13):
that you might be able to have some luck with his London ON,
which is where Rick played his junior.
So they phoned and they said thegood thing about garbage
companies is they know exactly what segment they're dumping in
at that day. So they go over to that segment
and they happen to find one jersey sitting on top of the
pile. I said stop, I'll pay whatever

(01:01:35):
it takes, stop dumping there. I get like 2 car fulls full of
guys and we go down. I get them driving down to and I
got a brand new BMW at the time.Just I don't let the kids eat
McDonald's in there. And now I got these guys going
to a dump. Anyways, we go down, we get, I
stop at a Walmart, we get all the work boots and helmets that

(01:01:55):
we might need to get on the site.
And we get there and our oldest son, Chris, he's working in the
plant and he's bored stiff. He's, you know, just in high
school or something. So he's happy to be there, get
out of the plant and help dig for these things.
We get in, it's the hottest day of the year.
On record in Toronto. July, long weekend, Friday of

(01:02:17):
the long weekend, we get out to the site and we there's this
mountain of garbage that we haveto climb up.
Chris gets out of the car and hethrows up the smell so bad.
I got all these guys on this thing and we start digging
through the garbage and we find 1 here and one there and one
there and after about 3 hours wecan't find any more and there's

(01:02:40):
a thunderstorm coming in so we got it.
They tell us you got to get off the site.
I go we've got 11 jerseys. There's two or three garbage
bags full of jerseys that I saidcan't be them all but that's his
best. We can't find any more right?
So I get the guys all back in mybrand new BMW and they just reek

(01:03:01):
and they hadn't eaten all day. So now I got to stop and get
McDonald's and the garbage smellin my car.
And on the way back I phoned a friend of mine, Bill Foley and I
said he owned 3 Parker Cleaners and I said Bill, I need a favor.
I got these jerseys, they got stains on them.
I see you got to get them out. So I go straight back to his
place with the jerseys and he says Brian, I can't, they might

(01:03:24):
have to do these by hand. I said whatever it takes, I'll
pay you whatever it takes. Anyways, I'm I'm still
distraught. Nothing else I can do.
Next day I have a golf game at 8:00 in the morning.
I'm I'm through the golf throughthe 9 for some reason.
I pick up my cell phone, which Inever did on the golf course.

(01:03:45):
And I see a message from mono, my foreman, the guy that
actually threw these in who's now my partner.
And it's it's so I phoned him and I said what what's up?
And he says, well, I got good news.
I said, where are you? He says, well, I'm back at the
site in London. I said, what do you mean you're
back at the site in London? He says, well, I got a bunch of
guys, and we went back to see ifwe could find some more, And we

(01:04:08):
found nine more jerseys, 9 or 10.
I went, You did what? And he says, yeah, I arranged,
and we went back. He felt so bad.
This is the kind of guy this guyis.
And we got them all back. So I don't know how many were in
the bag because Rick had gone. It was 21st birthday.
He went to Vegas to party and I phoned my buddy Brad at the

(01:04:31):
beginning and I said I told him the story says you get those
fucking jerseys right back rightnow.
He says I'll kill you. I just signed a stick deal with
the guy and he's going to blow it is he was freaking out.
So we get the jerseys back as sohe brings when he he didn't tell
Rick anything. So Rick comes into the office
about a week later. I had all the jerseys framed up

(01:04:52):
around the showroom. I don't know whether how many
were missing. And I get him in my office.
I tell him the story. OK.
And I said, Rick, this is this is the story.
And I, and I just see this blanklook on his face.
I don't know whether he's jumping across the table to hit
me or he's just sitting there. And I said I got some good news

(01:05:16):
and some bad news. He said, the good news is all
the framing is on me and Mono isthis is before I even told him a
story. And Mono is going to come to
Columbus and he's going to hang all the pictures perfectly in
your in your house. Oh, you don't need to do that.
I said, you're probably going tothink we do.
So I said, let's go into the showroom after I told him the

(01:05:38):
story and see what's missing. And he went around the showroom
and he said, Brian, he says there's one jersey missing and
it was one I was deciding whether to even frame or not.
I don't know whether he was justbeing nice.
He says, I can't believe you went to all that trouble to
that's, that's a, this story is a long story.
It could go on for another hour.All the details in between Rick.

(01:06:02):
Rick got all his jerseys framed up and all the stains were out
and there was even 1 jersey thatwas ripped but I replaced it
with the cord elements of it andput all.
But that was one of the most horrendous.
You want a story that was that was one of them, but it was.
One such a good dude, dude. Yeah, great, great guy with him
up north. Classy, classy guy and his

(01:06:24):
parents. We we got to know the the one.
Element that that you, you kind of skip past that, that that I,
I find telling in the story is prior to going out to the dump,
we called our insurance company to see if we were covered for
this. And they're like, no, like you
could lose the business over this because how do you put a
price tag on a star athlete all of his personal collection?

(01:06:46):
So that was a little bit to add some some fuel to the fire.
Yeah, I, I was beside myself. Could have lost the company over
that. So that was that was one.
And there's lots of those stories, and Mikey's been there
for a lot of them, but. Try and call waste management
nowadays and get them to stop. Stop production and stop.
Not going to happen. No fucking chance that's not
going. To happen 19/9, I don't know

(01:07:06):
when it was, but it was, yeah, you know, for the big, big
difference between then and now,you know, and all the things
that have happened in between. People gave a shit back then.
Yeah, yeah. Yeah, and then what about like
in game stories? And maybe I'll ask you this one
too, Mikey, because I've seen somany.
I mean, I've seen you drinking out of the cup.
So like what's what's a really good in game story?

(01:07:28):
So my favorite in game story, like I said, we were a Penguins
household for quite a while, following Sid, especially, you
know, prior to them winning their their first cup or Sid
winning his first Cup. We would occasionally go down to
Pittsburgh to watch some of the playoff games.
And we were actually, you know, this would have been after they
won the Cup, but we were still very heavily invested in them.
Obviously they were playing Philadelphia in one of the

(01:07:49):
wildest series I ever remember. It was like Pittsburgh would go
up five goals and then Philly would come back.
And then the same thing with thewhole series.
It was like a like 10 nothing game and an 11 one game.
We were at one game where it waslooking like Pittsburgh was was
on the outs. And we're like, we got to we got
to go support our boys. Let's let's go do this.
And my dad, you know, going two games has always been so

(01:08:11):
reserved. It's like don't wear the jersey
of a player because you don't know if you're going to run into
the other another player's parents or something like that,
so. You can always wear a Crosby
jersey, but you're not going to wear a Malkin jersey if you meet
Sydney. Sydney was our guy, yeah.
So there so even to this day, ifI go to a game, I I'll wear the
colors, but I won't even really wear the jersey.
Just it's you never know who you're going to run into.

(01:08:33):
But at this game, I had never really seen my dad let loose in
in this way. We were drinking all day and
Brisgolov was the goalie and we were sitting right behind his
net and my dad was on another level, like he was on a tear.
He started out like kind of calmand he's just like Briz Golov.
Let's in a soft goal and my dad's chirping and he's like,
oh, you're Swiss cheese Briz Golov, like piece of shit, like

(01:08:57):
all this stuff. But then he starts to get amped
up more and more because the crowd's kind of like feeding
into it and he's drinking a bit more.
By the end of the game, he's amping up the crowd doing like a
like a WWE wrestler, like like even up the crowd.
He's walking up and down the aisles.
He's like, fuck you, Briz Golov,you.
Piece of shit that's. An American beer man.
Yeah, 100%. He was.

(01:09:17):
He was I never see my dad like that A or B, especially not at
at a hockey game and I this is my honest opinion.
Brizz Golov's career was never the same.
After that game ever. And that would've been in the
igloo act. Literally the igloo atmosphere
was. Crazy.
Yeah, you could hear everything.He was looking over his
shoulder. It's like, well, who the hell is
that guy? 0% chance he didn't hear every

(01:09:38):
word my dad said. Now keep in mind I had my two
sons there, the daughter and wife as well.
But they're big boys. So there was a guy that was a
Philly fan behind us and so he would stand up and start yelling
sit the fuck down. And I never like that.
Like like when we go to games, Isaid, guys keep it down, you

(01:09:59):
know, like, you know, people know who we are.
We don't want to, you know, whatever.
We got to be respectful. I don't know what got into me,
but so I'm telling this guy and there was another guy that had a
fuck Philly jersey on. So I'm pointing at him.
Yeah. Fuck Philly.
Anyway. It's great.
That was the worst. Yeah.
That that was it. I love.
Going down there. But the other, I think the one

(01:10:20):
family thing that was the coolest I've done, like been
fortunate enough to be in the dressing room after they won the
cup in in San Jose, but the one when Team Canada.
Played cup of hockey. World Cup of Hockey 2016 and we
were there with the Crosbys and the.
I think the Mckinnon's no. Nate was on the the North

(01:10:42):
America All Star team, right? OK, so we Oh no Jonathan Tay's
parents, right? Yeah.
Is one of our clients shots shots, yeah.
So we're all we're all sitting there together and they win that
night. So we.
Go. So we don't have wristbands, the
parents do is. And Andre Gilbert was Jonathan's

(01:11:05):
mom. You're coming with us to to the
after party and we said, well, Ken, do the after party is like,
we don't have wristbands. You're coming with us, we'll get
you in. So we go to the it's in the Air
Canada Center at the time. So it's down below at the
Platinum Lounge. There's a big bar there.
So we're down there partying andand.

(01:11:26):
The locker room starts. Well, well, first the.
Oh, yeah, Yeah. Were you you.
I was there. Yeah, yeah.
So we know we went to the Platinum Lounge first.
The players all came in there. We had photos with everybody and
then they shut that place down. It was like 1:00.
So, so OK, well, this is great. One of the players of the
family. No, the dressing room still got

(01:11:47):
beer in it. So off we go to the dressing
room and Andre's or Jonathan's mom said bring some cigars and
queso. Didn't even think about it.
So I brought some Cubans down there and we go into the
dressing room and then give me acigar.
Forgot that we're inside. We're not allowed to be smoking
cigars. And we're in the dressing room

(01:12:08):
and the champagne spraying and the party is going and my whole
family's in there with me, like the kids and the players of this
team. And then Babcock was the coach
and he sees somebody with a cigar.
Hey, can I have one of before you know it, all the cigars were
gone. Everybody's smoking cigars in
the dressing party till about 3:30 in the morning.

(01:12:29):
It was crazy. So those kind of experiences you
just don't get. So good, man.
Yeah, that. Was one of the coolest
experiences of my, of my sporting viewership career as as
I call it. Yeah, yeah.
Fun, fun times. Miles is gonna have his work cut
out on that story. I was trying to ring the bell
every time there was a game. That came up.
That's that's, that's gonna be heavy editing.

(01:12:49):
Tell me about Frameworth today and Frameworth tomorrow.
Like what are you guys excited about?
What you got on the horizon? I think I'd be most excited
about our shift to a more customer centric perspective.
We've been very much, you know, my dad talked about all the, the
corporate sponsorships that we would do in the past and, and,
and focus more on kind of the bigger orders to either big box

(01:13:11):
retailers or, or to, you know, the, some of the, the beer
companies and things like that. But we've got an amazing team
right now that's hyper focused on e-commerce as a result of
COVID. Like every single company had to
focus more towards e-commerce because that was the only thing
available to us. And we've leaned on that quite
heavily. And it's put us in touch kind
of, you know, leaning on the story that my dad talked about,
you know, the guy who comes in who used to spend, you know,

(01:13:33):
$500 and, and you still rememberthem.
It really puts you in touch withthe collectors themselves.
You have your finger on the pulse a lot more with what it is
that they want. And I think that's allowed us to
expand our product line in much more unique ways, borrowing from
some companies that focus on some of the rarity of smaller
sequences of items as opposed toone generic signed photo that

(01:13:55):
goes to everyone. I think our whole branding has
just shifted and branched out quite a bit.
We're excited to be able to build on that and build a better
line for for our players. We're we're used to being, it
sounds like we're we're kind of tuning our own hornier, but we
we're used to being at the forefront of sports memorabilia
and sports marketing. That's that's how we started.
And I think for a while we just got honestly a little bit

(01:14:15):
comfortable and, and we're kind of finding new ways now to, to
branch out and, and to get, get ourselves back to, to what we
consider to be the top, yeah. The, the, the whole industry has
changed so dramatically. I mean, at the beginning, I
would say that this whole fan cave type of situation, we were
right there. We're, we're probably the first

(01:14:36):
because of my picture frame background, making memorabilia
look sexy. That would be acceptable to put
not only in homes and basements,but in offices, etcetera,
etcetera. And so companies like upper Deck
or back in the day Steiner, theydidn't really have any, you
know, they do, you know, cheap black frame or just sell, you

(01:14:59):
know, cards or whatever. So we created this look with the
with the jerseys, etcetera. And we were always, as Mikey
said, at the forefront the in the last two or three years
during COVID, we had very good years because of some of the
work that Mikey has done with some of our big corporate
clients. But we became a little

(01:15:22):
complacent because we're just kind of riding the wave and
having a good time with it. During that time in 10-15 years
ago, like companies like Fanatics didn't even exist.
You know, they, they just came in and just started owning
everything, throwing money around.
And so a lot of the players accepted the big checks and

(01:15:44):
moved over some of our, we had, I don't know, 20 exclusive
clients. And a lot of the agents felt
that there was more money movingthe players to companies like
Fanatics that would throw big money at them.
And throwing all the fraud companies now there's so many
fraudulent companies. One of the guys posted in the
dads group the other day, a fucking Gretzky Jersey, that

(01:16:06):
anybody that looked at the signature on it and it's like
sitting on a hanger like half mangled.
And the guys like, I'm looking to get 500 bucks for this.
And here's the authenticity card.
It's like company nobody's ever heard right?
And guys were calling it out. They're like, man, like there's
nothing legitimate about this atall.
He's like, yeah, but I paid like4 or $500.
Fire beware, yeah. Well, Mikey's working with the
NHL now to try and get them to kind of focus in on some of this

(01:16:30):
stuff because it's, I mean, theydo, but nowhere near what they
could. And it is like whack A mole.
You know, you get a fake companyon Instagram, you shut them down
and the next day they were open on a different name, etcetera.
So it's it's a difficult part ofthe business.
And then you have authenticatingcompanies that really in my mind

(01:16:52):
in many ways are good and bad for the industry.
They're good in the sense that, you know, somebody can get
something signed in the street and they'll authenticate it.
And that keeps that, you know, grass roots industry going.
But on the other hand, I don't know that they're that qualified
to authenticate anything. Like what what are they
handwriting experts? Not really for sure.

(01:17:13):
You know, maybe for the high endstuff.
So, so there's so much fake stuff in there.
So all I just say is look, if you know Sidney Crosby's with
framework this whole career, then make sure you got a
framework certificate with it. And if you're, if it's Wayne
Gretzky, then you either got a framework upper deck or WGA
certificate. Those you can count on.

(01:17:33):
Anything else you want to buy and sell off eBay with somebody
else's certificate, you know, let the buyer beware.
For sure, yeah. Yeah, yeah.
We got a little segment on the show where we asked our guests
to bring in dad jokes. Yeah, we're hoping you brought
2. Yeah, yeah, I think, I think my
dad's got one. He's he's, he's.
Written. I got, I got to read it because
Brian's like, well, I actually brought my dad joke with me.

(01:17:55):
Yeah. You go ahead, Mikey.
I'll I OK, so I have, I have twomyself.
One of them, I'm gonna call it amom joke if that's OK.
Can can we? Can we change?
It a little. Yeah, So it doesn't follow the
structure of a dad joke, but it involves a mom.
Is this. OK, let's go.
OK, OK, so there's a a a mother.She's driving her her her son to

(01:18:15):
school. And she's in the car, kids in
the back seat. She merges onto the highway and
as she does, a truck kind of cuts her off in front of her.
And and she sees that this truckis it's kind of got a decal of
like a like a stag shop. It's like a like it's got like,
yeah, like a sex store. And she's kind of sweating a
little bit. She's like, well, I'm not ready
to explain this to my kid in theback.
Hopefully nothing happens. This is this is fine.

(01:18:35):
She's kind of white knuckling ita little bit.
All of a sudden they're they're going nothing, nothing going
wrong. Kids quiet in the back seat.
The truck in front of them hits a speed bump and something flies
out of the back of the truck andit's a dildo smacks the
windshield and flies off. And she's like, Oh my God.
Like how, how am I going to explain something like this to
my kid? She kind of looks back, the kids
kind of quiet looking around like what what just happened
there? And she's like, OK, like white

(01:18:57):
knuckling the, the steering wheel a little bit more.
And couple seconds goes by and the kid says mom, what just hit
the windshield And the mom's like rolling her eyes.
Oh my God. Yeah, that was a, it was a bug.
I I think a bug just just hit the windshield.
And the kid says, oh, OK, OK. Mom's kind of like sweating a
little bit. She's like, I think I just saved
the day there. Finally the kid pipes, pipes
back up and says mom, that bug had a huge cock.

(01:19:25):
All right, I got to read this one, but this is a more typical
dad joke because these are the corny ones that I always.
Keep in mind I'm not a dad, so I'm not qualified to tell the
traditional structure of 1. I bought a second hand time
machine next Sunday. They don't make them like
they're going to anymore. Yeah, that is your typical dad

(01:19:45):
joke. Yeah, that's.
Good, that's good. All the gambit.
What else? He was one of the. #2 on he's
got a second one. This, this, Oh yeah, I do that.
I actually use, I, I, I, I like to say this, I, you know, I'm a,
I'm a, I'm a new uncle and, and my brother's partner has a, has
a daughter as well. So that's kind of my, my foray
into dad jokes and stuff. And the one joke that I love to
say in that context is what's the difference between a monkey

(01:20:07):
and a bicycle? They both climb trees except for
the bicycle. Yeah.
So that's. It ladies, he's not single for a
reason. I've got jokes, but it's the
confusion that it gives to the kid.
She's like, she's like, well, that doesn't make sense.
I'm like, no, it does. There's nothing I like.
I'm like, I know. Well, they are alike except

(01:20:28):
place but doesn't climb trees. She's like, well, I know, but
yeah, I like that. We really like the ones where
you got to explain it too. That's that's the best.
Those ones that go viral, Yeah, yeah.
Yeah. What's anything else you boys
want to talk about? Anything else you're excited
about? Any plugs?
Any. Are you still doing one of the
podcasts? No, I had I had three podcasts
for a while. You can still find the back
catalogs. There's the Retrograde Video

(01:20:49):
game podcast. There's Jackass to Jackass
podcast, which is exactly what it sounds like.
We used to go back and review all the old episodes of Jackass.
That was weirdly the most successful one, in spite of the
the fact that on the third podcast, the sign off, a
Frameworth podcast, we used to have guests like get ready with
the name drop Bell, Doug Gilmour, Daryl Sittler, Rick
Vive. We had a bunch of agents and

(01:21:09):
managers in hockey. It was more of a peer into the
realm of of sports memorabilia and sports marketing.
So if you liked any of the stories that my dad told on this
podcast, you might want to checkthat out.
Not recording new episodes but we had some fun with.
It Well we're gonna actually I've got a guy cutting those up
into little segments that we're going to post on our framework
Instagram. So follow us on framework sport.
That's great. We every 500 followers I give

(01:21:33):
away something really nice. So we're we're building the
following up. So it's it's.
Fun. Do you guys have any charity
stuff coming up or anything thatthat people can get involved in
or or help out with? Charities that we usually get
involved with other people's charities.
So we did like the Joe Carter classic recently, which which
raises a ton of money. We took on their auctions and
did some of their gifting and provided some items for the
auctions themselves. But we don't really run the

(01:21:54):
charity events as much I think as as a fulfillment company
having the you're part of everybody else.
Yeah, yeah, exactly. So we do get involved.
With actually, I'm, I'm right now working with Sidney Crosby's
foundation and his parents. They, they run the foundation.
I've just got a few ideas that we're doing.
And Sydney actually recently sawan artist that he really liked

(01:22:15):
in Pittsburgh. So we commissioned her to do a
painting, which we're going to auction off.
And then they'll be a limited edition G Clay of that as well
that he's going to raise money for the foundation.
So follow the 87 Foundation. I think it is for Sydney.
Sidney Crosby, well, he's reallygoing to start ramping it up.
But Sidney is, is so ultra focused on on his hockey career

(01:22:40):
still. So he's trying to get the
foundation up and running. But until he retires, it won't
be as big as it will when he does so.
So keep an eye on that. We're going to try and have a
hand in that and help out wherever we can.
Can we also say what, what I'd like to offer is, you know our,
our website framework.com, we'vetalked about some of the music
memorabilia, some of the sports memorabilia.

(01:23:01):
It's there. There's always some sales going
on, but it might be nice to offer like a a 35% off discount
to any listeners of the podcast.If you use Code Daddy, DADDY,
can we do that? Daddy will have that live for,
you know, up until a few months of the summer at least.
So that's awesome. Check that out.
Yeah, actually Mikey just did his first radio commercial.

(01:23:21):
Yeah, it's gonna be airing on The Fan in 680.
He just, he, he recorded those yesterday.
We would make Mikey because he'sso smooth.
We'll make him the big celebrityface of Frameworth.
That's what I'm looking for for the future.
Just trying to trying to set thecompany up so I can spend more
time traveling. Mikey left face for radio, Yeah.

(01:23:43):
Yeah. Yeah, that's great.
Well, boys, a big fan of everything you do.
It's been. Thanks.
Nice to pleasure being here, yeah?
Continue to know you guys and continue to watch.
It's real cool what you guys aredoing so and thank you for
taking the time out of your day and share some stories.
A lot of fun.

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Ep 23 - Brian and Mikey Ehrenworth

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Ep 23 - Brian and Mikey Ehrenworth