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July 10, 2025 109 mins

(This episode was originally broadcast August 23, 2021)

 

On today's episode of Signifying Something, Steve Flato talks to Johnathan Cash (aka Sunk Cost). Johnathan formerly played under the alias Breakdancing Ronald Reagan. Since moving to Hollywood, Johnathan has been recording under the alias Sunk Cost; a love letter to Japanese and American harsh noise and experimental electronics. Eschewing the noise/comedy parody of Breakdancing Ronald Reagan, and his youth, he and Steve explore Johnny's recent changes, his shows in the Austin and Denver noise scenes, and other topics surrounding his past & future. "Sometimes you get so deep into parody that you lose the original intention of what you were even focusing on. It's like, I was making fun of noise so much that i was like, damn, I do like noise, though... Noise is fun, that is something i'll take to my fuckin' grave. it doesn't have to be funny, but it is fun to hear. It's a cool, fun sound." - Johnathan Cash

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