Smart Med Spa Marketing Podcast

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with John Bergano, founder and CEO of Aesthetics Card. John shares his journey from luxury hospitality to becoming a key consultant in the medical aesthetics industry. He discusses the challenges med spa owners face in securing funding, building business credit, and managing cash flow.

John introduces Aesthetics Card as a tailored financial solution for ...

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Izabelle Suzano, practice manager of Moksha Aesthetics in Potomac, Maryland. Izabelle shares her journey from studying law in Brazil to becoming a leader in the med spa industry, highlighting how problem-solving and adaptability helped her succeed.

She discusses the biggest challenges in running a med spa, from managing staff to ensuring smooth d...

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Ignacio "Iggy" Fanlo, founder of VanSanity and Cloud MedSpas. Iggy shares his entrepreneurial journey, rooted in identifying the customer loyalty dynamics of medical aesthetics, and how this led to the creation of his innovative med spa rental model.

They explore how Cloud MedSpas empower medical professionals to run independent businesses with flexi...

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with Dr. Patrick Blake, MD, FAAD, a board-certified dermatologist and co-founder of Portrait, a med spa platform. Dr. Blake shares his journey from Cleveland to San Diego, motivated by a passion to empower med spa professionals. They discuss industry challenges like rising costs, compliance complexities, and the role of emerging technologies such as AI. ...

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Dr. Kate Dee, the founder of Glow MediSpa in Seattle and a former breast cancer specialist who transitioned to aesthetic medicine after 16 years. Dr. Dee shares her insights into the med spa industry, highlighting significant challenges such as illegal practices and unethical operations, which have led to the sector being likened to the 'wild west.' ...

In this episode of the Smart Med Spa Marketing podcast, Matt is joined by the lovely Shannon Bokhoor! Shannon is the founder and main strategist behind SocialRX, a social media marketing and course building agency, supporting industry leaders in growing their platforms, monetizing their expertise globally, and creating lasting impact. Shannon has generated over one million followers and over one hundred million views for her client...

In this episode of the Smart Med Spa Marketing Podcast, we are joined by Anita Layne, owner of Elite Brand Consulting LLC. Anita helps business owners and their brands look better, feel better, get better results and make more money.

Today we will be discussing how to generate more revenue with additional income streams, marketing strategies, and how to boost patient loyalty. Thanks for joining us, Anita!

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In this episode of the Smart Med Spa Marketing Podcast, we are joined by The Aesthetic Cowboy himself - Wyatt Erwin! Wyatt is the Area Sales Manager for Aesthetic Management Partners. Today, Wyatt and Matt discuss all things from aesthetics, to sales, to marketing strategies.

Wyatt spills his best sales tips, shares how to keep your social media game consistent and authentic, and breaks down the benefits Aesthetic Management Partne...

In this episode of the Smart Med Spa Marketing Podcast, we are joined by Kallen Sebastian, founder and CEO of OffScript Copywriting. Kallen is a highly experienced thought leadership ghostwriter for CEOs and founders, particularly in medical practices.

Kallen provides fantastic insights on attracting the right patients for your med spa, specifically patients with a high lifetime value. Kallen and Matt di...

In this episode of the Smart Med Spa Marketing podcast, Matt Smith is joined by Crush Digital’s marketing specialist and podcast producer, Alex Byrd! Together, they discuss common marketing mistakes that could be silently sabotaging your business - and what you can do to remedy those mistakes. Topics include social media, ChatGPT, SEO, and so much more.

Whether you’re struggling with stagnant growth or l...

In this episode of the Smart Med Spa Marketing podcast, Matt Smith is joined by Cassandra Webster and Constantino Fialo from Consumer Fusion. They discuss their expertise in managing online reputations for businesses. Cassandra, the Senior Director of Home Service Sales, and Constantino, a Medical Reputation Management Specialist, share strategies on removing negative reviews, boosting local SEO, and the importance of maintaining a...

This episode of the Smart Med Spa Marketing podcast features Carly Jones, a licensed clinical social worker and sound healer. Carly shares her journey of starting her own private practice, where she blends psychotherapy with sound healing. She discusses the transformative power of sound healing for trauma, emphasizing its ability to help people achieve deep relaxation and emotional release.

Carly also talks about opening her new ve...

In this solo episode of the Smart Med Spa Marketing podcast, Matt Smith from Crush Digital covers key questions to ask when hiring a digital marketing agency. He shares insights based on his years of experience, touching on issues like website ownership, SEO, advertising, and content creation. Matt emphasizes the importance of viewing the agency as a long-term partner rather than a short-term vendor. He also explains how to ask cri...

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Julie Bevel, passionate owner of Fox River MedSpa, seasoned massage therapist, and entrepreneur. Julie shares her journey from working as a massage therapist at the Bellagio to founding her med spa and thriving in the med spa industry. She dives into the challenges of transitioning from a traditional day spa to a medical spa during the pandemic and o...

Dori Campbell is a highly experienced nurse practitioner and the founder of All About You Wellness and Aesthetics. With a passion for helping others, she transitioned from nursing to aesthetics and wellness, creating a unique med spa that emphasizes hormone balancing and overall well-being.

In this episode, Dori shares her inspiring journey from nursing to owning a successful practice, of...

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Kaeli Lindholm, CEO of KLC Consulting and Founder of the POP Aesthetic Leadership Academy. Featured as a Forbes Top 10 Inspiring Women Business Leaders to Watch in 2023 and a USA Today Top 10 Business Leaders Driving Innovation in Their Industries to Watch in 2024, Kaeli & KLC Consulting is trusted as the go-to leadership advisor by...

Angel Turlington is a dynamic entrepreneur and women's health nurse practitioner with over 30 years of experience. In 2002, she co-founded a medical practice and later transitioned to aesthetics, opening Southeast Aesthetics and Wellness. Angel is known for her commitment to patient care, innovative treatments, and creating a welcoming environment in her practice.

In this episode, Angel Turlington shares...

Skya Jones is MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education.  Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.

Paulina Riedler is the CEO of Spakinect, based in San Diego. With a background as a registered nurse, she transitioned into the health and wellness field, starting her own mobile IV hydration business before taking the reins at Spakinect. Paulina is dedicated to patient safety and advocacy, ensuring that healthcare providers and patients are protected through aesthetic Telehealth services.

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