Your social media caption is your handshake. It’s your chance to start a conversation, build trust, and grow your business, one scroll-stopper at a time.
Here’s what most people miss: even the most helpful post can fall flat if your caption doesn’t connect. And when that happens your audience scrolls right past, missing the value you worked so hard to share.
In this episode, we’re digging into the heart of what makes a caption work. I’m sharing my go to engagement strategies for writing captions that feel like real conversations, not sales pitches. These are the same simple tweaks I use with clients to turn quiet posts into high-performing content that supports real small business growth.
We’ll talk about how to write social media hooks that stop the scroll, why a human tone matters more than polished language, and how to include a call to action that feels natural (not awkward or pushy). You’ll also learn how to create captions that support your overall customer engagement strategy without burning out or overthinking it.
In this episode, you’ll learn:
If your captions have been getting crickets, this episode will help you shift from posting to truly connecting.
So grab your coffee, hit play, and let’s write captions that spark conversation, build trust, and grow your business.
With all my support,
Chey
Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist
Links and Resources:
Join the "Social Growth Lab" for just $97 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/
Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/
Follow me for more social media tips:
Have a question or want to chat? Contact me here: hello@cleymansocial.media
Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.