Struggling with Social Media Engagement? Here’s How Relationship Marketing and Real Connections Yield Better Lead Generation Results

You’re posting consistently, showing up in stories, maybe even trying the latest Reels trends. But still, nothing. No DMs, no sales, no real conversations. Just silence.

In this episode, I’m sharing what most marketing experts rarely talk about: why great posts alone don’t lead to conversions and what your strategy might be missing. We’ll unpack the importance of proactive engagement and having a real plan for relationship marketing.

If you’re a service-based business or high-trust brand, this is your turning point. Because visibility without connection is just noise.

You’ll learn why social media engagement is more than just likes and shares and how to make it truly meaningful. We’ll dive into how to turn your online presence into a powerful lead-generating machine, what content that converts really looks like (and why most entrepreneurs miss the mark), and how to stop chasing vanity metrics in favor of strategies that drive real small business growth. Most importantly, you’ll discover how to build real connections and trust with your audience without feeling salesy or burning out.

We’ll walk through a new way to show up online. One that’s rooted in trust, strategy, and actual results. You don’t need to go viral. You need a plan that turns followers into buyers and content into conversations.

So if you're ready to trade burnout for aligned lead generation, hit play. This might just change how you do business on social.

With all my support,

Chey

 

5 Quiet Reasons Your Content Isn’t Converting

Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.

https://kuleanaconnect.myflodesk.com/5reasons

 

Book a FREE connection call with us today here:

https://calendly.com/aloha-kuleanaconnect/30min

 

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Have a question or want to chat? 

Contact me here: [e-mail]

Www.kuleanaconnect.com

 

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Episode Transcript

Cheyanne (00:00):
Screen time is going up, not just in kids, but with

(00:03):
adults, and so we've got tofigure out, as a business owner,
where are my people spending allof their time? And then go there
and it looks like engagingbefore they ever even know your
name. That's what you want todo.
Tired of showing up online,posting your heart out and still

(00:24):
hearing crickets. Are you doingall the right things but
wondering why your content isn'tconverting? Your DMS are dry and
your audience isn't buying?You're not alone, and this
podcast is exactly for you.Welcome to Social Media
Marketing for Small Businesses,where strategy meets soul and
connection. Well, that's thesecret sauce. Hi. I'm Cheyanne

(00:46):
Cleyman, a wife, proud mama ofthree, former actress and
fitness trainer turned serialentrepreneur and online
relationship expert. Over thelast decade, I've built my own
brands, helped dozens of othersgrow theirs, and discovered one
powerful truth connection is thereal currency. If you're a
service based business or highticket brand that wants more

(01:08):
leads trust and sales fromsocial media without the burnout
or fake hype, you're in theright place. Each week, I'm
bringing you short, powerful andpacked episodes that feel like a
coffee date with a best friendand biz coach all in one. Let's
turn your followers into clientsand content into connection.

(01:29):
This is social media marketingfor small businesses, and it's
about to change how you show uponline. Let's dive in, boss,
hey, hey, welcome back, orwelcome for the first time to
Social Media Marketing for SmallBusinesses. It's the podcast for
high trust service providers andbrands who want to do social
media differently. I'm Cheyenne,founder of Juliana connect, and

(01:53):
here's the deal. We don't docontent. We don't care about
going viral. We care aboutrelationships. Because in our
world, relationships lead toresults. So if you've ever
caught yourself thinking, why amI posting all this content and
still not getting any leads?Well, this episode is going to
hit home first. Let me ask you afew quick questions. Have you

(02:19):
ever gone viral or maybe had apost perform really well and
still didn't get any DMS orsales. Do you feel like growth
is happening but your calendaris still empty? Or are you
wondering what other people aredoing to actually turn
engagement into business? Ifyou're nodding your head along
like a doggy on a dashboardright now, well, you are not

(02:40):
alone. We talk to serviceproviders, coaches and agency
owners every single day who arestuck in the same cycle. But
here's the truth. No one toldyou. Are you leaning in? Lead
Generation isn't about goingviral. It's about visibility and
trust. Let's dive in to exactlywhat that is and how you build

(03:02):
it on today's episode, we'vebeen sold this lie. If you just
go viral, your business willblow up. But here's what we've
seen firsthand at JulianaConnect, you can have a post hit
100,000 people and we have andstill not get a single aligned
lead. You can have 10,000followers also been here, and

(03:24):
still feel completely invisibleto the right people. You can
have a reel with 1000s of viewsand still have no one booking.
Why is that right? Isn't thatwhat you're supposed to shoot
for? Well, it's because viewsdon't equal trust, and trust is
ultimately what converts. So nowthat we've kind of crashed

(03:46):
through the myth, what's thetruth? What does high converting
lead generation actually looklike? Well, it looks like
getting visible in the rightspaces. Have you ever asked
yourself, Where do your dreamclients already hang out. And
it's next level when you thinkabout, where do they hang out
online? Because, after all,social media is supposed to be

(04:08):
social, right? I know so manypeople get on and get off and
they just want to check out, orthey get on and they get lost in
some kind of scroll, but thefact remains that screen time is
going up, and even not just inkids, but with adults. And so
we've got to figure out, as abusiness owner, where are my
people spending all of theirtime? And then go there and it

(04:30):
looks like engaging before theyever even know your name. That's
what you want to do. So whenyou're actually looking to do
lead generation, that counts,that's going to convert is you
want to engage before they findyou. So that's the thing. Is you
want to find them and then startengaging. You say the first
hello you show interest, so thatwhen they do engage back with

(04:54):
you, you're already a familiarvoice and a familiar face. And
ultimately, this. Kind of leadgeneration, the high converting
kind it looks like building realconnection, and not just content
calendars. When an ideal clientcomes to your page, they don't
want to see a billion posts thatjust look like perfect,
graphically designed images fromCanva or these super, really

(05:17):
cool edited reels that mightkeep them on your page. You may
get some high vanity metrics andviews, but if they're not
clicking to download yourfreebie or to book a call with
you, it doesn't matter. That'swhy, at my business, Juliana
connect, we believe inproactive, human, led, lead
generation. I know you don'treally hear much of this any
days, but we really believewe're onto a relationship

(05:40):
revolution online, becausepeople are losing trust in a lot
of things online with people,but especially businesses,
because they feel sold to and itfeels like they're being kept at
a distance. That's why, ifyou're proactive about it, and
you take the bots out of theequation, and you go into the
DMS, you listen intentionally,and you focus on the

(06:01):
relationship building. That'swhere the real, beautiful
connection, and honestly, that'swhere the connection leads to
conversion. It's going to happenthere, not chasing trends, not
spamming groups, not blastingyour link everywhere. I know
it's tempting and those things,it doesn't mean that you can't
do them, but it's all aboutdoing them at the right time.

(06:24):
That's why our framework, withJuliana connect, we actually
have a five part system that wedon't even share our clients,
freebies or links until they'reabsolutely ready. The person is
absolutely a warm lead and ispractically begging for it. So
by the way, if you're stillwondering why your content isn't

(06:44):
bringing in the leads that youwant, well, we made something
just for you in mind. It'scalled Five quiet reasons your
content isn't converting andwhat to do instead. Right?
Because it's not all about whatyou're doing wrong. We want to
make sure that you can learn howto pivot and start doing what
works, and start doing what isright. The freebie breaks down

(07:06):
the subtle but very powerfulshifts that make your content
magnetic only when paired withtrust driven engagement. When
you're ready to download, go tothe link, it's in the show notes
below, and go grab it. And ifyou're still sitting here
thinking, like, Okay, I know Ineed help actually building
relationships online, but Ijust, oh, I just don't want to

(07:26):
make more noise out there. Idon't know what to do. I want
strategy Perfect. Let's chat. Myhusband and I, we're a small
team family business, and wewould love to get on the phone
with you. We offer freeconnection calls where we get to
know you, your audience, yourideal client, your growth goals,
and there's no pitch, justpossibilities. You can also book

(07:48):
a call through the link in theshow notes. So whether you're
new to this podcast or you're anold timer, what is that like an
old time subscriber? There wego. You know that I love to end
each episode with an actionabletip. Call it a challenge, and if
you've been watching your watchat all, yes, this episode is
short and sweet, as are most myepisodes, because I want to make

(08:11):
them binge worthy. I want you tobe able to go through them, take
the notes, take what you need,and then go apply it. That is
what this podcast is all about,and why I did it this way. I
love podcasts, and I love greatconversations between people and
learning and growing, but thispodcast is more for you to
invest more of your time andactually building and growing

(08:32):
your message, and not justlooking or listening to me in
your earbuds. So let's get tothe challenge of this week. Here
we go. Instead of focusing onyour next post, I want you to
focus on your next conversation.Okay, your challenge this week
is to message three people,three people you've been quietly
watching, people you would justlove to work with and start a

(08:56):
conversation without pitching.My suggestion would be ask a
question, send encouragement,share something you love about
their work. This is how reallead generation starts, and it's
how high trust brands grow andadd to their bottom line. Well,
that's it for today. Boss, goingviral might feel fun, but going

(09:18):
deep, that's what buildsbusinesses. I'll see you next
time on social media marketingfor small businesses. Until
then, keep connecting and watchthe conversions flow.
All right, my friend, that's itfor today. But let me leave you
with this. If your content isnot converting, it's not your
fault. Chances are you've beentaught to prioritize the

(09:41):
algorithm instead of the actualhumans reading your words and
that that ends right here. Goahead and grab my free guide,
five quiet reasons your contentisn't converting and what to do
instead. It's packed with realtalk, practical shifts and
quick, immediate wins. US. Linkis in the show notes below. And

(10:03):
if you're ready to stop guessingand start connecting with ideal
clients who actually buy fromyou, book a free connection call
with our team at kulianaConnect. We don't do content. We
do connection that convertsbecause at the end of the day,
it's not about going viral, it'sabout being valuable. Thanks for
hanging out with me again. I'mCheyenne Klayman and I'll see

(10:24):
you on next week's episode. Seeyou later. Boss. You.