E045 - Dialed In: Telemarketing, Compliance, and Consumer Protection

Telemarketing compliance isn’t exactly the hottest topic in tech circles… but maybe it should be. In this episode, Milou and Brian sit down with Kevin Mayfield, Manager of Marketing Compliance at CompliancePoint, to dig into the often-overlooked world of do-not-call laws, TCPA risks, and the real impact of telemarketing rules on tech companies (yes, even yours). This episode breaks down what really gets companies in trouble with telemarketing—and what you can do to stay out of the spammy danger zone. We talk about: - Why marketing compliance is more high-risk than CAN-SPAM implies - What “do not call” really means (and why systems integration matters) - State-by-state surprises (looking at you, Virginia) - Why privacy and marketing compliance are merging fast - How compliance isn’t red tape—it’s proactive guardrails If you’ve ever wondered how many times you can legally call a customer before it’s a lawsuit—or why unsubscribe pages are getting increasingly complex—this one’s for you. Chapters 00:00 Introduction to Telemarketing Compliance 05:29 Proactive Compliance Strategies 05:32 Introduction to Marketing Compliance 08:45 The Role of a Compliance Consultant 11:36 Understanding Marketing Compliance Challenges 14:27 The Importance of Compliance in Telemarketing 17:22 Navigating State and Federal Regulations 20:40 The Impact of Private Right of Action 23:39 Consumer Perspectives on Compliance 29:29 International Compliance Considerations 32:22 The Intersection of Privacy and Compliance 44:05 Understanding Risk in Compliance