Join us in listening to Arturo Fausto provide insightful advice about how the MSMR Program has helped shape his career at Cadillac as a Global Brand Research Lead. Arturo leads the Cadillac ad hoc qualitative and quantitative research, which includes brand strategy and brand positioning. He also shares how advertising new cars in to the market works. Arturo offers exceptional advice to future MSMR students on how to prepare for their careers while being in this program.
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