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August 2, 2025 60 mins

Welcome to another episode of the Steel Toe Truths podcast, where host Ben Dunford delves into the fascinating journey of Darragh McHugh, founder of Agrimel Marketing and Management. Discover how Dara's unintentional foray into marketing transformed into a thriving business. Listen as he shares insights from his early days at a machinery dealership to pioneering social media trends in the agricultural sector.

This episode unpacks the challenges and triumphs Dara faced while setting trends with TikTok in machinery advertising, his innovative approaches, and the evolving dynamics of marketing within Ireland.

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