From Tamagotchi to Labubu: The Comeback of Cute Capitalism

If you BEGGED your parents for a Tamagotchi then you probably have at least one Labubu. Remember when government agencies banned Furbi in the building because they feared AI-style espionage?

In this episode, we unpack the rise, fall, and rebrand of cute capitalism — from Beanie Babies and Polly Pocket to Squishmallows and Pop Mart’s Labubu craze.

We’re talking nostalgia as currency, the psychology behind collecting, and how brands keep cashing in on our need to feel something fuzzy (literally). Grab your emotional support toy — this one hits home and the wallet.

 

 

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