August 20, 2025 • 48 mins
What would you do if your dog bolted—and your GPS collar failed?
No signal. No map. No idea where they are. It happens more than you think—and most collars can’t keep up.
In this eye-opening safety episode of Straight Up Dog Talk, Em sits down with David from SATELLAI to reveal how their cutting-edge satellite-powered GPS tracker is solving the problems traditional collars miss. Born from a real-life emergency search in a snowstorm, SATELLAI’s tech is built for the worst-case scenarios—so you’re always one step ahead.
You’ll learn:
• How SATELLAI uses 4G/LTE, satellite tech, and AI to track your dog anywhere
• Why most collars fail in rural, remote, or off-grid locations
• How features like virtual fences and health alerts bring true peace of mind
• Why this collar is a game-changer for reactive, adventurous, or escape-prone dogs
**If you’ve ever worried about your dog running off—**or if your current GPS tracker feels unreliable—this episode is for you. Safety shouldn’t depend on signal bars.
Get Yours with code DOGTALK at checkout to save $25 at satellai.com
(P.S. It’s sometimes stackable with other promos—so give it a shot!)
Straight Up Dog Talk Extras:
Get a free copy of Feeding without Fear for mealtime manners
https://straightupdogtalk.com/programs-%26-freebies/ols/products/feeding-without-fear
Book FREE 15-minute call with Em
https://straightupdogtalk.hbportal.co/schedule/68cdb369ba20a30034591cd9
Email straightupdogtalk@gmail.com to get in touch with Em
This podcast explores real-life dog behavior and training, diving into reactivity, barking, dog anxiety, aggression, picky eating, gut health, and dog food—while unpacking enrichment, mental stimulation, supplements, calming aids, and holistic pet wellness. Whether you’re raising a rescue dog, supporting a senior dog, managing a velcro dog, or just navigating life with a dog who’s asking for more, you’ll find practical tools to build trust, strengthen communication, and create a safe, thriving life together.
This episode contains affiliate links. If you purchase a SATELLAI product (or other partner product) using my code or link, I may earn a small commission—at no additional cost to you.
I only share products and partnerships I personally use, trust, and believe in. Your support through these links helps keep the Straight Up Dog Talk podcast going—and gets us one step closer to the RV dream 💛.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Slide it open. It's a slide right on it.
It's just a nice little clip andit just snaps right together.
It's very easy to take on and off and it's not heavy, which is
good because when you have a dogthat has to wear these collars,
you don't want them to be bulky.This episode is brought to you
(00:26):
by our partnership with Satellite.
The Satellite Collar is the ultimate smart solution for
caring for your dog. Developed by Satellite, an
innovative pet care technology company, this groundbreaking
smart collar uses AI and GPS technology to give you real time
insights into your pet's activity well-being and helps
you track, train, contain and care for your closest companion.
(00:48):
Whether you're out on an epic journey or enjoying a quiet day
at home, the Satellite Collar isalways there to keep you and
your furry friends safe and sound, healthy and connected.
With cutting edge conversationalAI, you can finally understand
your pet's behavior, needs, and health status in real time.
More than just a tracking device, the satellite collar is
your key to a deeper, more meaningful bond with your dog.
(01:11):
Check out our website or use thecode in today's episode
description and use code Dog Talk to save $25 off of your
purchase today. Welcome to Straight Up Dog Talk,
the podcast where we get real about the highs, the lows, and
the lessons of life with dogs. I'm your host trainer, canine
nutritionist and lifelog advocate for pet parents and big
(01:32):
feeling dogs. Today's episode is a must listen
if you've ever worried about your dog getting loose,
disappearing in a dead zone, or being one distraction away from
a safety emergency. Because today we're talking next
level tech. Today I'm joined by David
Product Marketing Director at Satellite, a company that's
changing the game in dog safety and smart tracking.
(01:54):
This isn't your average PS collar.
Satellite's technology combines dual frequency, GPSAI driven
activity insights, virtual fencing, health monitoring and
for the first time ever, satellite connectivity.
Whether you live in rural area, hike often, or just want Peace
of Mind when you're reactive or adventurous pup is outside, this
(02:15):
collar has has some serious potential.
And in this episode, we're breaking down exactly how it
works, what makes it different, and what real world guardians
need to know. Plus, David and I get into how
satellite tracker and collar were built from the ground up
for reliability in a real world scenario, why this product
stands out in crowded GPS collartechnology market, and what
(02:37):
features are already winning over both tech lovers and
anxious dog parents alike. So grab your coffee, get comfy,
and let's dive into the future market of smart gear and what it
looks like for dogs. Because this one's exciting.
Before we get into the tech, David, I would love for you to
share the story about your family dog who ran away during
the snowstorm. I know that experience really
(02:59):
shaped your passion for this work.
How did that moment impact the way you view pet safety and
influence your decision to work with Satellite?
Growing up, we always had lots of different dogs and cats.
There was one in particular. I had this miniature schnauzer,
and that dog was my butt. That's the dog I had a
relationship with. It's not quite like any other
dog I've had. And his name is Graham.
(03:19):
And what happened was I was still in college.
Every weekend I would go up to my mom's.
She lived up in the mountains and the Ozarks, and I take my
dog up there. She had a nice big fence in the
yard. We'd love to go out the back
door and run around and everything.
One year we had a record snowfall, which in Arkansas we
usually only have a couple of inches, but we had record
snowfall in here. So that day you need to go to
(03:41):
the bathroom. So I was trying to let him out
and it's cold. I didn't want to go outside, so
I thought, OK, I'll just let himout in the yard for a few
minutes and then I'll call him back.
He probably won't want to hang out there too long because it's
so cold. And so I let him out.
About 10 minutes later, I realized he hadn't come back in
yet. We had a dog door, so if he
wanted to come back in, he couldhave come back at any time.
And I realized he didn't come back in yet.
(04:02):
So I went to call him and I called him back and there was no
sign of him. So I went out to the art.
I walked all around it. I should have just been in the
yard in the first place in hindsight, but walked all around
it. He's gone.
And it was a heartbreaking moment.
Like, I still don't know exactlyhow we got out, whether like he
found some gap in the fence thatI didn't know about.
Maybe it was just there was enough snow that he was able to
(04:22):
jump over it. I'm still not sure.
But you're up in the mountains. And well, we had neighbors, like
there's still like 100 yards down the road is the closest
neighbor and they weren't even home.
I'm looking all over from my dog, but I don't even know which
way he went. He could have rundown the side
of the mountain off into the woods, or he could have run down
the highway in One Direction into the other direction, or he
(04:43):
could have run. I don't even know which
direction to start looking for him.
All I can do is just walk arounda bit and I walked a bit down
the road either way and just called him and just nothing.
It was really heartbreaking moment for me because like, I
absolutely loved that I'd had him for several years.
It's a reminder to me that no matter how long you have a dog,
they still have their own personality, they still have
(05:04):
their own urges and sudden drives that they're going to
just kind of chase. He'd gotten out before and he
always came back, and then it's just that's the time he didn't
come back. So when my friend Mark was
recruiting for Satellite and he told me about this product that
he's created, that's the exact moment that came to my mind of
when would I have loved to have this product?
(05:24):
Like what's that moment as a petparent that this would have
absolutely been a lifesaver and a game changer.
And for me, it was that day because I, I moved away from
home after I graduated, I never went back home.
My parents did actually find Grant two years later, which so
there's a bit of a happy ending to that because he'd been
microchipped and they picked himup in another town.
(05:46):
But for myself, I, I never got the chance to see him again
because I just wasn't able to get back home because by that
time he passed away because he'san old dog.
But he did come home, which was nice.
But for something like that, that really shapes your view.
And when I talk to all the otherpeople that work here, everybody
has their own story about a pet that ran off or a pet that got
sick and they didn't even know anything was wrong.
(06:07):
So that's something that I thinkfor all of us here, we're very
passionate about. How can we take care of our
pets? How can we keep a better eye on
them? How can we connect with them
better? As a vet tech, I cannot tell you
how many times somebody brings in a dog that's been hit by a
car or they found it in their yard or it was running up and
down the street and they caught it in, brought it in to check it
(06:27):
for a microchip or get it help. Because they don't know where
the dog came from. And there's no owner, there's no
collar, there's nothing. And it happens a lot, especially
around holidays where there's big booms.
Fireworks are a huge trigger fora lot of dogs.
And now all of a sudden, if we're not watching them or
having them somewhere safe, they're loose or they're running
(06:49):
and they're getting injured. Honestly, it's kind of
terrifying that that kind of stuff happens and sometimes
we're not watching the dog or it's a young kid that opens the
door, all kinds of stuff. So I think that what you're
doing here is just so important and it could be a game changer
for a lot of people, especially once you get more into some of
the health stuff, which is goingto be really, really cool.
(07:12):
Let's start here. For those who have never heard
of satellite, what makes your GPS caller and tracker that's
coming out soon different than anything else on the market?
That's a really great question. I'd say like the biggest thing
for the caller is that I think it's more of a comprehensive
option than what's available. I do need to clarify something
because you mentioned about satellite connection.
(07:33):
That's true for the tracker, butfor the caller, it's got the GPS
signal, but you still kind of need an LTE or 4G connection in
order for everything to sync up properly.
So it's still something that we're working on to figure out
how we can upgrade that maybe infuture iterations of the caller.
But for right now, like ideally the best situation is you,
(07:54):
you've got a 4G network and a GPS.
But getting back to it, I mentioned like it's more
comprehensive. So what I mean is like we've
packed a lot of features into it.
We, we've put in the location tracking, We've got fencing
options. Then for the location tracking,
we've got dual antennas that usedual frequencies to get better
positioning. So we can try to make this as
(08:15):
accurate as we can. On top of that, we also have
activity tracking, so you can see how much your dog is active
versus how much it's resting. We've got an AI consultant built
in, which to my knowledge, therearen't really any other products
that do all that we do that alsohave this AI consultant that you
can ask questions, and there's afew other little things that
kind of set us apart, but everything beyond that is just
(08:36):
taking things to the next level.One example is we've got a
higher waterproof rating than many others of what's currently
available. We're actually IP6, AIP stands
for English protection. And then the six is the dust
proof rating which maxes out six.
And then the 8 is our water resistance rating, which
basically once you're at A7 you can handle immersion in shallow
(08:58):
water and once you're at an 8, it can be prolonged immersion in
deeper water. So we've got the level 8 for
water resistance. On top of that, we've got a much
longer battery life than similarproducts.
We can go up to five days without a charge.
There's a bit of a caveat for that because sometimes the
battery life can be influenced by certain firmware updates.
So you might get a little more, you might get a little less,
(09:20):
depending on what version of theapp you're on and how you're
using it. Generally, in all our testing, 5
days is reasonably achievable and all the versions that we've
had. And then on top of that, we've
also got multiple feedback options.
So it's quite customizable. You can set up what you want.
And then with the fin sync, it'sactually limited for fencing.
You can set up as many fences asyou.
(09:40):
You can also manage multiple dogs and have individual fences
for them, or you can put them all under the same fence.
And then as far as the shaping and the sizing goes, there's no
real practical limitation, at least for the interface.
Like you can make those fences as big as you want, the biggest
thing as practical as 100,000 acres.
But for the UI, there's no real limit.
And then you can set as many posts as you want to be able to
(10:02):
shape the fence however you wantto.
There's no limit on the number of posts you can create to shape
that fence. Which I think is so cool because
when we're talking about an invisible fence, most people are
thinking about the one that theycome to your house and they dig
up a trench in your yard and they install wires in the
ground. And there's so many risks with
(10:22):
that. The Internet company comes and
they run over your electric fence and now you don't have a
fence anymore because you have to get it replaced or it gets
unplugged or the battery dies. The battery is always going to
be a problem, no matter what fence you use.
Maybe a section of it goes down and part of it's still working.
With your collar, you don't haveto worry about that because it's
either all working or it's not working at all.
(10:44):
You know that the whole thing issecure as long as everything is
up and running. That's something to keep in
mind. All the different kinds of
fences, including ours, they've got their benefits and there's
certain scenarios where maybe that's ideal for somebody.
Obviously one of the benefits ofan actual wood fence or wire
fence is that it can keep wildlife out.
Obviously our GPS fence isn't going to do that.
One of the downsides is it's notnot as scalable.
(11:07):
If you wanted to put that on a really large plot of land,
that's going to take a lot of time, a lot of effort and or a
lot of money. Same thing with the under the in
ground by wire fences. There's give and take for it
just like ours. Without the physical fence
there, wildlife can still wanderinto your yard.
But if you've trained your dog well, they may not feel like
(11:27):
they can escape that area, especially when you're working
with something that primarily works off of like a painful
shocks. So there's give and takes and
obviously installations still quite expensive, whereas with
ours there's no real installation required.
It's all map based and it's all location based.
So if you know where your dog isand you know where your fence is
and you've got that set up, thenyou can set that any size you
(11:49):
want. And I think that's really ideal
for some people. That's not to say we're looking
to necessarily replace other kinds of fencing per SE, but
with ours you can have those other kind of fences too and
have ours also as an add on or even as something to go beyond
for larger areas of land. Plus it's more customizable and
it's more portable. So if you want to set up new
(12:11):
fences in places you haven't been before, if you're
traveling, if you like to go camping, But in my case, I would
take my dogs up to my mom's whenI'd visit her on the weekends.
So if I had something like that,that I could just set up a wide
area since she's got a larger plot of land, then that would
have been great for me. I think that's that's something
that's really, really helpful for a lot of people.
I hope that's what a lot of people are looking for and
(12:31):
that's what a lot of people are interested in.
You just buy the collar and thenthe fences.
You can create them exactly the way that you want.
Which I think is probably the coolest thing and you guys, they
sent me a collar. So I have my collar here and I
know that they come in multiple colors there's Gray, red, blue,
pink. Is that right?
OK, I thought that I had all of the colors.
(12:51):
It looks bulky, but it's not heavy, right?
It's got a really nice. I'm going to mess this up slide
it open. It's a slide right on it.
It's just a nice little like clip and it just snaps right
together. So it's very easy to take on and
off and it's not heavy, which isgood because we have a dog
(13:12):
that's has to wear these collars.
You don't want them to be bulky.And something else too that I
like about it is a lot of those invisible fence collars, like a
box that's on the front and it can get caught on things.
You guys have really minimized that a lot here and we can't
worry too much about it getting caught on things or any of that
(13:33):
kind of stuff because we don't want the dog to get hurt.
But you guys have Velcro on here.
If it did get stuck on something, it would likely tear
away and they would be able to get free.
I think the design of it is really good and again, very
lightweight. Those are all important things
when we're talking about having something that works well for
us. And then in addition to the
comment about the fencing systems, is that the reason that
(13:55):
we started working together was because once I get in the RV,
those invisible fences really feel invaluable to me.
Fitz is not the kind of dog that's going to bolt off
anywhere because he wants to be right by me, but just in case,
right? He can be on a long line still,
but if he wants to have a littlebit more freedom and he wants to
walk around a little bit, I wantto be able to give that to him
(14:17):
because he's used to a huge backyard where he can just kind
of do whatever. So like you said, we will
practice with it out in our backyard and set it up around
the perimeter. Something else that we talked
about previously with your fencing system is the no go
zones. Can you talk about those a
little bit? With each fence that you set up,
you can set up one no go zone, and those can be pretty big.
(14:38):
We're talking to the app team tosee if we can let them set up
more, but right now it's just one because it's designed for
bigger areas. But you can set up the no go
zone and just like the fence, it's fully customizable in terms
of shape and you actually shape it the exact same way by putting
new posts in and kind of settingup for an area.
So this is really great if you've got a swimming pool or
maybe a certain section of land that you don't want your dog to
(15:01):
go to because it's potentially hazardous.
That's what it's designed for. And then for smaller scale
things, we also have deployable beacons, which you can put these
beacons around and then they're proximity based rather than GPS
based, so they're less prone to drift.
And so you can deploy these beacons for certain things, like
some of the scenarios we have inmind are like, you know, if you
want to help your dog learn to stay off furniture or if you've
(15:23):
got a new puppy and you need to help them learn not to dig
through the trash and things like that, that you can just
drop a beacon. And then the feedback's
customizable. So I guess I should take a step
back there. But ultimately, it's up to you
to decide what kind of feedback you want these things to give to
your dog. And then if you can keep the
feedback consistent, then your dog knows what to do when it
(15:44):
gets those certain types of feedback because you've trained
it. So because those fences are
location and training base, evenwhen your dog's in a new area,
it's the same feedback that whenthis happens, I need to go back
the way that I can or I need to go back to my home, I need to go
back to my owner. Whatever you've trained your dog
to do that recall, it's all reinforced by their own
training. So it's something I like to say
(16:05):
that basically it's a fence thatyour dog can't slip through, big
under or jump over because it's a location based fence that's
reinforced by their training. So you take them anywhere and
they know what they should do. Those no go zones and the
beacons are really, really good ways we believe to help your dog
know like where is it safe to play?
The beacon technology is really cool.
(16:26):
We had another guy come on that has an indoor collar for smaller
condos and things like that, or training your dog to stay off
furniture and stuff. It has the little beacon
technology and you can throw those things out, keep them in
your pocket, long distance, short distance.
And then they have kill ones. And if you are by a kill one,
that means that the dog can go anywhere that you go.
(16:48):
So if you want to go through thedoor and the dog is next to you,
then it kills the thing so that they don't get the feedback from
the collar, which is pretty neat, right?
Because his thing was, which this is so funny, he said that
he would get in trouble with hiswife if she knew that he did
this, but he puts the kill beacon in his pocket when she's
not home. So the dog couldn't get on the
(17:09):
couch with him. I was like, OK, I see how it
works here. Those are really handy because
you can, you can keep him out ofthe trash.
One of his tricks was putting iton the snack board when they're
out on the patio eating. He would put the beacon on the
snack board so the dog wouldn't get anywhere near the snack
board. And I was like, OK, so lots of
uses here for that kind of thing.
I like that you can apply that to a larger area because as you
(17:31):
said, with only one no go zone, being able to spread that out a
little bit is probably better for some people.
So it'll be interesting to see how that develops.
And everything is on an app on on the phone, yes.
That's a satellite. Do you want to talk a little bit
about like how the app works, where the people can find it?
Is it on all the app stores all the things?
Sure. Right now the app's available
(17:52):
both in the App Store and on Google Play.
We also have QR codes on our website that you can scan if you
just go to our website at satellite dot com, then there's
an option in the top menu for the app links and then QR codes
will pop up and you can scan it and it'll take you directly to
the store page that you want either for the App Store for iOS
or the Google Play Store for Android.
(18:14):
And then once you download it, you know, I, I can tell you the
I can tell you the details, but the fact is like, you know,
they're still kind of making updates pretty frequently in
order to like give people the best performance possible and
also to like to improve the userexperience because we just
watched the caller back in April.
So we're still getting a lot of real world feedback.
So some of the app updates are still coming pretty frequently,
(18:36):
but we're still hoping like thatwe can just make it as good as
possible. But right now everything's
available through the app and you can interfere, you can
interact with it there. It can give you your dogs
activity metrics, which right now it was really just based on
activity and rest. It's motion based, though
they're working on finding ways to give more detailed insights,
(18:58):
but at least for what the user can see right now it's it's
mostly focused on movement and rest.
On top of that, you can also manage your fences.
You've also got your interactions with your pet.
You can give remote commands as well, which kind of falls under
our feedback options, but there's a few things that you
can do, like you can set feedback for for the fences or
(19:19):
for the beacons. For the beacons, I think you
could also adjust the range, like how close your dog gets to
it before it's triggered, as well as you can set what kind of
feedback your dog gets when it approaches the beacon.
For the fences too, you can alsoset what kind of feedback you're
getting and that's all done through the app, though they're
slightly different sections. That's all in the settings.
You've got your fencing and thenwith the remote command, you can
(19:42):
use the pet page to go to the map.
And then from there you actuallyhave remote commands that you
can give your dog. And you can actually set this up
for what kind of command that you want to give, which would
include a whistle. There's vibration and then
there's optionally there's static correction, which I know
some people are OK with using that and some people not.
So we've made it optional just because we want to give as many
(20:04):
tools as possible for whatever type of training we think
someone might want to do. And if there's any users that
don't want to use that, they could just not install the
contact points and then there's no way for it to happen in the
1st place. But even if you do use that, we
call it static because it's really more like a 10s
technology, which is like musclestimulation.
(20:24):
So it's not a painful experience.
It's just kind of a tension grabber.
And that's more for those kind of dogs that tend to have strong
prey. Dr. There's duration settings
for this. You can decide like how often
you want the vibration, for example, to repeat or how long
you want the whistle to play foror repeat.
(20:46):
And it's the same thing with thestatic.
You can decide how long you wantthat to last.
So we've got a few options there.
And then for remote feedback, there's also, you can set this
yourself, but in addition to thewhistle, which is kind of the
default, you also have a go homecommand.
You press the button and your dog will get just a go home and
it'll play through the collar. And then there's also a good
(21:06):
dog. So when your dog does behavior
that you want, you can give themthat command so that they know
that this is the behavior that you want to reward.
On top of that, there's also a warning and an alert, which you
can customize. But I think those are both set
to whistle by default, but you can kind of use that remotely to
change that to whether you want that to be a certain type of
vibration or if you want that tobe a certain type of whistle or
(21:29):
something else where you can activate those independently for
some kind of behavior for your dog.
So like maybe your dog is getting over anxious about
another dog walking by on the street and you want to give some
kind of command that can help calm them or something that
you've trained them to of like this is the time we need to be
quiet. Then you can you can trigger
that command remotely. Which is phenomenal, especially
(21:52):
for people who have large properties or even just large
backyards like mine. If I'm sitting on the porch and
I need him to come for whatever reason and I can send that out
so that he knows it's time to come in or whatever.
They think it's great is that it's always going to be like
come home or good dog or you guys think that you'll adjust
that so it can be customizable. You know, originally they were
(22:13):
looking at making that customizable.
I think they still have plans todo that, but I can't really say
when they're going to be able toget around to it at this point
because now they're already, they're also working on the new
products, which we've got the tracker coming out hopefully by
the end of quarter three, but possibly quarter 4.
It's technology, right? There's always going to be room
for improvement. But absolutely, I like to know.
(22:35):
I like to know about features because I'm a trainer.
So I want to know what it could do and what it could potentially
do. But you did mention that, which
I'm going to show everybody. So that's where the static
connectors go, as you guys can see.
I don't have them on there. You guys know that I used to use
an E collar with fits and I don't anymore, so we probably
will try to avoid putting them on there and either just use the
(22:58):
the whistle and the vibration for him.
But again, it works better for some people and some dogs.
They need a little bit of a stronger interruption.
That whistle isn't going to do it.
The vibration isn't going to do it.
They need that little bit of movement on their skin and I
have used a tins machine before and it can make the skin jump.
It feels like a muscle jumping. If it's enough to grab their
(23:19):
attention, then that is what matters.
It's not meant to be painful, it's not meant to be used over
and over and over and over againrepeatedly until the dog comes.
If the dog doesn't come, you guys should probably go get your
dog. Just just saying the dog.
The dog is not going to be able to always pay attention or come
back, especially like you said from like those prey drives and
(23:40):
stuff. But with that being said, I'm
assuming that you guys have tried this on dogs who are
reactive, tend to bowl, ignore, recall, and sometimes feel
overwhelmed by outdoor activity.What kind of results are you
seeing in the responses? You know, I'll have to double
check because we do have a veterinarian on our team that
helps do this and we've got 2 office dogs that she works with
(24:01):
very, very regularly. Unfortunately, we're in
different sections of the office.
The office that she stays in is a couple of floors up and so I
don't get to talk to her as often as maybe as much as I'd
like or maybe as much as I should.
But these dogs are still kind ofyoung.
They were just itty bitty, bitty, bitty things and now
they're already, I think about 8months old now and they get big
(24:22):
fast. And I can already see, at least
just from when I see their behavior, they're behaving a lot
better. They were calling quite a bit
better. I wish I could say more from
like personal experience or personal observation, but I do
think these things make a difference.
I do believe in these products, but ultimately it's still
training. The thing to keep in mind is, as
good as the technology is, or inas good as we've tried to make
(24:44):
it, what's at the center of it all really is your relationship
with your dog. That I want you guys to hear
that again, this is all about your relationship with your dog.
If you want your dog to come back, you better have a standing
relationship with your dog because if your dog doesn't
trust you, your dog's not going to listen to you, especially
(25:05):
when they're interested in something else.
Training plays a huge role here.We should never completely just
depend on something else to do that for us.
The collar, it tracks them if they're they're moving around,
so you can see on the app where they are.
Is there an alert that will go off on the phone if they get a
certain amount away from you or their home base?
(25:27):
Any of that kind of stuff? Gotcha.
Yeah. So one thing I should clarify is
we actually have two fencing types.
We have a simple fence, which isjust kind of a basic circle.
You might be familiar with that kind of thing.
I think Phi uses something similar, though.
There's this based around base station if I recall correctly.
Yeah, ours is. It's the same thing with our
map. You can move it around and you
(25:47):
can size it however you want, but the shape isn't
customizable. It's just a circle.
So it's based on what kind of fence you set up.
And then basically once your doggets beyond that fence line, I
think within about, let's see, Ithink once they get within about
16 feet of the boundary, then that's when they'll, they'll
first start getting their first feedback, whatever you've set
that to. And if they go outside of the
(26:09):
boundary, then they'll continuously receive whatever
kind of feedback you've set to not just constant, but it'll
repeat until your dog goes back.If they go beyond that boundary,
that's also when you'll get a push notification as the owner
to your phone to tell you that you've got an escape alert and
that you'd probably need to go get your dog back.
It will track them during all ofthis so you can look at your
(26:30):
phone and see where your dog is.We also have the complex fence.
We do have some user videos coming out very, very soon that
shows like how to interact and how to set everything up.
So I'll keep you posted on those.
But for the complex fence, it actually starts as a square.
And then when you first start out, you'll be going around on
the app and you'll size it and then you have to, and then you
have to tap the done button. And then you can actually start
(26:51):
shaping it by like pressing and holding on one of the posts in
the corners or it'll generate a new post in between the corner
posts. And you can also create a new
one by pressing and holding there and then dragging it
around. So you can get the shape like
really, really customizable. And like I said before, there's
no limit to how many of these posts you can put.
So you can customize that shape exactly the way that you.
(27:12):
I promise everyone who is listening that there will be a
tutorial of how to do this on YouTube at some point.
I promise I will sit down and map this all out for you guys.
I unfortunately have not had enough time to play with it yet,
but I will create a video S thatyou guys can have a 5 minute 10
minute demo and we'll attach it to this episode so that you guys
(27:33):
can hear about all the perks. But then also have a little.
This is how it works and you guys can watch me probably fail
my way through it. I'm sure that'll be interesting
learning. Does seem like a wonder reaction
is a bit different from some other callers so some people
coming off a different type of caller think that our fence
isn't shapeable, but it. Is yeah, no, that's what I was
(27:54):
going to say too, is that Phi isit is just a circle and it's
like a certain radius and you can set it up so it's a certain
area around your house. But if you don't set it up
properly, the dog can get prettyfar before it tells you that the
dog is not on your property anymore.
So I had to move my station around in my house because the
(28:16):
edge of the circle was in my neighbor's house across the
street. That's the only thing is it's
not customized at all and it's apretty big distance I want to
say is somewhere between 100 and600 feet.
Don't quote me on what the exactnumber is. 16 is very short.
It's not. It's much wider than that for
(28:36):
for a Phi collar, which I mean, don't get me wrong, I love that
it's a safety net, but if the more precise the better in my
opinion. Because if I have to get in my
car and go get my dog, I want toknow where my dog is.
I don't want to be driving around looking for my dog.
Yeah, I understand. Something to keep in mind is
these GPS fences work great for large areas.
We usually recommend at least half an acre for setting up the
(28:58):
GPS fence just because there is a certain amount of GPS drift.
You think you're over here, but it actually shows you several
feet away. So that's something to keep in
mind. And especially if you're setting
up a boundary, like near something that you think is a
hazard, maybe there's a busy road near your house, then
you're going to want to set yourboundary well away from that for
your dog's safety. You don't want them getting up
(29:19):
to the road and things not goingoff the way that they're
supposed to just because the satellite positioning was
slightly off. So I wouldn't like set these
barriers at exactly the edge of your property per SE.
Maybe give it a give it a littleextra space for your dog to play
with. The cushion is important.
That is something to keep in mind.
Maybe a bit of a caveat because I do think some people maybe
(29:41):
think this kind of technology isjust like perfectly precise and
if I draw it exactly there, it'sgoing to be exactly there.
For the most part it will, but you can vary depending on
certain environmental factors bya certain distance.
Usually about. I think I shouldn't really say
any numbers without double checking with the product team.
(30:03):
No, that's completely fair. Like I said, I don't quote me on
numbers because I don't know forsure, but I think that's what I
remember reading. 10 feet soundsabout right to me, but don't
quote me either. I, I did read through all of the
manuals and all of the installation guides and all of
that and it's, the setup seems very easy, which is wonderful
(30:23):
because ease with that kind of stuff.
Not everybody's technology friendly.
So the more user friendly it is the that's so important to
people. Yeah.
Well, and do keep in mind, even something like that, that
variance can be a general numberand in specific situations, it
could be more, it could be less.The world is a real place and
there's always like some exception that maybe you didn't
(30:43):
account for when you were tryingto plan everything out and
account for every variable. Don't worry, I'll probably find
every single one for you. We'll appreciate it.
Just report it to us and then we'll start working on fixes.
Let's talk a little bit about the other things because
obviously it doesn't just do location.
You guys also can provide some health data and then you also
(31:05):
have the AI coach. So let's talk about those a
little bit. Oh.
Yeah, sure. Yeah.
So for the help that, like I said, right now we're mostly
limited to at least for what theuser can see in terms of motion
and rest, we're working on getting some more metrics.
Right now we're we're working onthe algorithms to where we can
break down more specific behaviors.
But we still need to build up the database on that a bit
(31:27):
before it's ready for personal usage to be informing of like
specific behaviors. But we want to get a breakdown
between walking, running, jumping, these are all the
things that we've got in plan for the caller.
And hopefully by the time the tracker is ready to go, it'll,
it'll be built into the tracker from day one.
So those kind of insights shouldbe helpful as well so that you
(31:48):
can see specific emotions and you know exactly how much your
dog is doing certain things and you can know what's going on
with your dog. We talked about your dog getting
lost and stuff, but for me too, I had different pets and things
during my life. And when I was doing research
after joining Satellite, I came across the study from Purdue
University. And I'm trying to jog my memory
here because I don't forget to forget some of the details.
(32:11):
But they had a certain percentage of like people who
were talking about, they broughttheir dogs in after the dog's
head past and they were doing some research into the into
these dogs to find out like whatwere the different causes of
death over A7 year period, if I remember right.
And there was a certain percentage, I want to say it was
around 10% that might have been like 8 or so of these dogs had
(32:34):
just passed away without their, without their owner.
He's even knowing there was anything wrong.
And when I read that, I remembered I had a cat.
It was the exact same thing. One of my cats would just walk
out one morning and he had, he had just died and had no idea
there was anything wrong. That's where I think these
health metrics, just something that we can build out and we can
help know what's going on with the dog.
(32:55):
Even the activity and rest data that we already have, I think
can be helpful on that front because you'll be able to see,
Oh, my dog isn't running around as much the last couple of days
as he normally does. What I'm looking at is this
stats for three weeks ago and two weeks ago and a week ago,
it's all pretty similar. And then for the last three days
he's been not moving much at all.
(33:16):
Then I think those things can help highlight if your dog isn't
feeling well or if there's something wrong with the
increased data. We're, we're hoping to be able
to give more specific breakdowns.
I think it'll be even more so and once we get into like really
specific health metrics and actual details that users can
see about their pets. To me this would be a game
changer, especially for people with older dogs.
(33:39):
Yeah, yeah. If you guys could get a heart
rate monitor, I'd be thrilled, yeah.
That is something I think that they're looking at.
I don't know if they'll be able to put it into the collar at
this stage, but that is something that we really, really
wanted to. And what would be really great
if there was a way to share it with our vets, if it could send
us an e-mail that we could forward to our vet or if there's
(34:01):
some kind of way to share from the app.
That kind of stuff is really invaluable, I think, to pet
parents who are concerned. They're watching because we do.
We get those Fitbit's for ourselves and we watch them
meticulously. We watch our heart rates and we
watch how many steps we take andcalories and water and all that
kind of stuff. And then as soon as we put these
things on our dogs, we're definitely doing the same things
(34:21):
because we're more obsessed withour dogs than we are ourselves.
In most cases, people are going to pay attention to that data.
So being able to share it with our vet is going to be something
I think that would be really, really, really incredible in the
future. I was going to ask you one more
question about the collar. Obviously I have a larger dog so
this is great, but do you have smaller ones or are you working
(34:41):
on smaller ones? We aren't working on a smaller
one that would attach to a normal collar.
It would just be kind of a square shaped thing that we've
got. It's still kind of in
development. It's still early days, but it's
still kind of a concept I think that we're hoping to be able to
launch in the next couple of months that they're also working
on and that should be able to fit smaller dogs.
I think the tracker that we havein development as well, the one
(35:04):
that we've already discussed, I didn't really go into much
detail on that. I apologize.
No, you're fine. We are also working on the
tracker. I think I showed it to you when
you saw us at the Global Pet Expo in Orlando.
That one's attached to a harness, and that should be
sizable to smaller dogs because it's only about this big and it
would be wearable on the back. But we're working on a smaller
(35:25):
version as well that'll be more accessible for small dogs.
But yeah, right now, the currentversion of the collar, obviously
it's for bigger dogs. Again, we've made it pretty
comprehensive. We've put a lot of technology in
there to try to make it more accurate and to improve the
battery life and to be able to have the more customizable
feedback methods. So that is larger, you're right.
(35:45):
And that's because like we're just trying to give as many
options as possible. And especially for big dogs, we
do have plans for a smaller product and that should be
happening in the very near future if all goes according to
plan. The other one comment I want to
make about the tracker that has solar battery power as well,
correct? Yeah, that's correct.
I didn't really talk about the tracker much yet.
We do already have some prototypes for it.
(36:07):
It's just they're still buildingout some of the software
specifications. But that one will actually be
satellite connected directly because it has an integrated
modem from Qualcomm, the Qualcomm 9 test.
So that'll be an actual direct satellite uplink and it has a
solar panel built into it so it can recharge on the go.
And right now they say we shouldn't be able to achieve A7
(36:28):
day battery life with that one even without the solar charge.
So that's something that's quitedifferent.
There's a caveat with the tracker because while it has a
direct satellite uplink, your phone doesn't.
And so for the data to sync to your phone, you'll still
probably need a 4G signal at some point.
But if your dog gets somewhere where those where there's no 4G
(36:49):
signal, you'll still be able to track their location on your
phone if you're somewhere that does have one.
Which is exactly the kind of product that, if I go back to my
story about my dog lost in the woods during a snowstorm, that's
exactly the kind of thing that would have helped me because at
least I would have known what direction to start searching in.
Whereas in my actual life, I hadno clue where to go.
(37:11):
So the tracker is really good onthat front.
It's got the direct satellite uplink.
And on top of that, you can actually connect to the tracker
via Bluetooth tooth. I believe it's it has this
capability and this shouldn't change.
But they say you'll be able to connect to it via Bluetooth and
then you can send emergency messages if you get lost in the
woods with your dog or have somekind of emergency scenario that
(37:31):
you could actually send direct satellite messages from your
phone via the tracker using thatsatellite satellite uploading.
That's awesome. That's.
Really have similar activity andmotion tracking that the caller
does and it'll have most of the same app support, including the
AI Coach, which I did forget to go into detail on.
Sorry. There's a lot to cover.
The AI Coach is, it's our own LLM and it's based off of our
(37:56):
breed based database that we've developed.
It'll get better and better as we get more data from our users
and from each pet and everythingthat we can use as reference
points. But right now we've got our own
breed based database. So a lot of the content is
referring to general breed characteristics.
You can ask it questions about training advice.
What kind of training works wellfor this kind of dog?
(38:17):
My dog is having this kind of reaction when we do this.
What are some methods that I cando that?
It can give you that kind of advice.
It can give you general care andcare advice as well.
If you said like, you know, maybe you have a golden
retriever, then you could say, OK, what kind of health problems
do golden retrievers tend to have that I need to watch out
for? And what are some of the
symptoms that he might be experiencing?
(38:39):
Then it can give you advice about that as well.
For general care recommendationsyou can get general health and
diet nutrition advice as well and it should be able to give
some good insights onto that. I do want to clarify like this
is no replacement for an actual vet.
If your dog has a real problem or if you have a real concern,
(39:00):
do get a second opinion. But if you're just looking for
like a quick reference that you just pop into the app and you
ask it a question, it's basically got you covered, I
think. Yeah, that's that's really
important. I'm really glad that you made
that disclaimer because for a dog to be diagnosed medically
with a health condition or just a general diagnosis, whether
they're I'll even a broken bone,the physical exam is medically
(39:24):
necessary. Guys, you can't just tell your
AI, I think my dog has a broken leg.
These are his symptoms. Well, your AI might say, yeah,
your dog probably has a broken leg.
Well, you still need to go to the vet and AI is not going to
replace a medical exam. It's not going to replace
medical treatment. So definitely feel free to ask
your AI any questions that you want to, but don't, as David
(39:46):
said, replace that with your veterinary's advice because
that's where you're going to go a little bit wrong.
Yeah. Where I think it's more helpful
is how concerned should I maybe be about this Then it can give
you some realistic expectations based on the symptoms of things.
OK. This could be a very serious
issue or no, this is this. This is probably something very
(40:07):
common. That's probably where it's going
to be more helpful than anything.
But yeah, absolutely don't replace actual professional
medical advice by any means withany at night.
And if you think you need to go to the vet, go to the vet.
Yeah, like that's, that's the answer.
That's the answer. I like that it has some
nutrition information. I don't have to, I don't have to
(40:27):
run that through there. I'm, I'm a certified canine
nutritionist. So I always like to roll through
those things and see how much I agree or don't agree with it.
So I'll definitely have feedbackfor you on that one.
That's great. I look forward to receiving it.
I definitely share it with the team if you send it my way.
Yeah, I absolutely will. You debuted this for the first
time earlier this year at CES in2025.
(40:50):
What was the initial reaction inthe tech community?
Yeah. I mean, there was a lot of
interest. A lot of people were quite
interested in like the AI component and, you know, the
satellite connectivity. So I think that was something
that was really making waves andgetting a lot of interest,
especially because like that year in particular, like it
seems like AI is getting into everything.
(41:10):
You know, Chachi BT really changed the game.
I think even on what we considerto be a, so for us to have
something there where you can actually ask it questions and
it'll answer you, I think that was something people were very,
very curious about. And especially with the
potential for AI to actually, I'm going to say the word learn,
even though it's not exactly theway like we learn, but it can
(41:31):
have kind of a similar effect aslearning where you have
something there that can actually gather more information
and develop more detailed feedback based on additional
data. That's something I think that's
quite different. There was quite a lot of
interest in that. But you know, even at the Global
Pet Expo where we met, I was kind of surprised because I was
(41:53):
still meeting people there that were surprised that there's GPS
fencing and stuff like that part.
There have been products like that for a while.
But that really brought home to me the fact that even though
this market has existed for a few years already, that there's
still people that don't know about it.
There's still a lot of room for us to integrate into people's
(42:16):
lives and make a difference to people that don't have a
solution or aren't aware that there's a solution that can
perfectly meet their needs. I was unaware when I got the
e-mail from your manager settingup time to come and meet.
I was like, OK, I really invested in this.
This is so interesting. I did not know that GPS fencing
(42:36):
was a thing, that it had so muchpotential for it.
So I was very excited when I metyou.
I have to tell you something funny.
I don't know if I told you this after I was walking around at
Global, he gave me that ginormous bag with your logo on
it. I think every single person at
Global stopped me and they're like, where did you get that
bag? I'm like right here, guys.
(42:59):
I was like, I had a, I don't know if you're going to be able
to go over there and just get one, but this is the booth.
So it was so funny because everybody's like, that bag is
huge. Where did you get it?
And I was like, I had a meeting with the brands.
I don't know, go over there and ask, but I'm not making any
promises. It was so funny.
It held so much stuff though. It's great bag.
(43:19):
Yeah, like, yeah, well, I'm gladyou had a positive experience.
There were quite a few people that didn't come to see us just
for the bags. So maybe, but I'm not sure they
would stop Fire Booth otherwise.So it's still still good for us
because I can still introduce the product and let them know
what it is. And I didn't know there was
something like that. Yeah, it's definitely something
(43:40):
that I believe in. It's something that I'm very
interested in making working forthe podcast and really
continuing to just partner with you guys and watch this grow
because I can see where it will make my life easier and I can
see where it makes so many otherpeople, like you said, people
who live on campsites, retired couples that just travel around.
They can move the fence, they can track their dog's health and
(44:02):
they can make sure that their dog doesn't get lost in the
mountains when they're hiking. So many things that are so
beneficial to just modern day living with some of these
situations and then just everyday living in our homes and
our in our yards where we're just trying to reinforce
boundaries. I just, I think what you guys
are doing is so cool and it's super exciting.
(44:23):
Do you have any like weird feedback stories or funny
feedback stories from anybody that's been trying it out for
you guys? I'm sure we've got some that
just nothing comes to mind personally, I'm afraid.
Like most of what I've got is kind of the customer experience
things of, like you said, the shape is the fence is shapeable,
but it's not mostly it's just been little things like that.
(44:45):
Yeah, I think the fact is like people are trusting us with
their dogs and that's a lot of responsibility.
It can be quite heavy in some ways, but we're doing our best
and we're really, we've got highaspirations and we're really
committed to trying to give the best performance that we can.
As far as the fencing goes, there's still room for
improvement. Like you said, with technology,
(45:05):
there's always room for improvement, but I think we
really are making a difference in people's lives.
We get a lot of positive comments on our reviews, people
using our products, and just finding it is really, really
helpful. That's really positive to me,
just that we're able to give so much freedom to just dogs in
general that we can let them know where it's safe for them to
run, but they can run free whilestaying safe.
(45:28):
I think that's something that's really, really valuable and it's
always just very encouraging to get feedback about.
Yeah, and it's an extra layer ofletting dogs be dogs, which I'm
a huge advocate for. We want to let our dogs have the
freedom to explore and experience life with their nose
and their paws the way that theywere meant to.
I think what you're doing is is very cool.
(45:49):
So tell everybody where they canfind you, how they can get a
hold of you and where they can find all the updates besides on
my Instagram. YouTube we're available on
social media on Instagram and we're satellite under score
official SATELLAI, under score official OFFICIALI believe on
(46:10):
Facebook, we're just satellite SATELLAI and then, of course,
for the latest go to our website, sign up to our sign up
to our e-mail list. Our website issatellite.com
SATELLAI dot COM And if you justgo there, you can sign up for
our e-mail list and you can findout any of the latest discounts,
any of the latest special offersor even the new product watches
(46:32):
once those. Excellent.
Final question. What would you like to leave the
listeners with? Connecting with and
understanding your dog is something that I think every pet
parent really takes to heart. And so we're very happy that we
have the opportunity to help give the tools for people to
connect with and understand their pets even better.
I mean, our company slogan is Connecting pets to love and
(46:53):
care, and that's exactly what we're trying to do.
Help your pets be connected to you and help you be connected
with your pets. That's a great slogan and that's
definitely an important message.So you guys remember, be kind,
spread joy, and connect to your pets with love and care.
And we'll see you guys next weekon Straight Up Dog Talk.
(47:21):
This episode is brought to you by our partnership with
Satellite. The Satellite Collar is the
ultimate smart solution for caring for your dog.
Developed by Satellite, an innovative pet care technology
company, this groundbreaking smart collar uses AI and GPS
technology to give you real timeinsights into your pets activity
well-being and helps you track, train, contain and care for your
(47:43):
closest companion. Whether you're out on an epic
journey or enjoying a quiet day at home, the Satellite Collar is
always there to keep you and your furry friends safe and
sound, healthy and connected. With cutting edge conversational
AI, you can finally understand your pets behavior, needs, and
health status in real time. More than just a tracking
device, the Satellite Collar is your key to a deeper, more
(48:05):
meaningful bond with your dog. Check out our website or use the
code in today's episode description and use Code DOG
TALK to save $25 off of your purchase today.
Slide it open. It's a slide right on it.
It's just a nice little clip andit just snaps right together.
It's very easy to take on and off and it's not heavy, which is
good because when you have a dogthat has to wear these collars,
you don't want them to be bulky.This episode is brought to you
(00:26):
by our partnership with Satellite.
The Satellite Collar is the ultimate smart solution for
caring for your dog. Developed by Satellite, an
innovative pet care technology company, this groundbreaking
smart collar uses AI and GPS technology to give you real time
insights into your pet's activity well-being and helps
you track, train, contain and care for your closest companion.
(00:48):
Whether you're out on an epic journey or enjoying a quiet day
at home, the Satellite Collar isalways there to keep you and
your furry friends safe and sound, healthy and connected.
With cutting edge conversationalAI, you can finally understand
your pet's behavior, needs, and health status in real time.
More than just a tracking device, the satellite collar is
your key to a deeper, more meaningful bond with your dog.
(01:11):
Check out our website or use thecode in today's episode
description and use code Dog Talk to save $25 off of your
purchase today. Welcome to Straight Up Dog Talk,
the podcast where we get real about the highs, the lows, and
the lessons of life with dogs. I'm your host trainer, canine
nutritionist and lifelog advocate for pet parents and big
(01:32):
feeling dogs. Today's episode is a must listen
if you've ever worried about your dog getting loose,
disappearing in a dead zone, or being one distraction away from
a safety emergency. Because today we're talking next
level tech. Today I'm joined by David
Product Marketing Director at Satellite, a company that's
changing the game in dog safety and smart tracking.
(01:54):
This isn't your average PS collar.
Satellite's technology combines dual frequency, GPSAI driven
activity insights, virtual fencing, health monitoring and
for the first time ever, satellite connectivity.
Whether you live in rural area, hike often, or just want Peace
of Mind when you're reactive or adventurous pup is outside, this
(02:15):
collar has has some serious potential.
And in this episode, we're breaking down exactly how it
works, what makes it different, and what real world guardians
need to know. Plus, David and I get into how
satellite tracker and collar were built from the ground up
for reliability in a real world scenario, why this product
stands out in crowded GPS collartechnology market, and what
(02:37):
features are already winning over both tech lovers and
anxious dog parents alike. So grab your coffee, get comfy,
and let's dive into the future market of smart gear and what it
looks like for dogs. Because this one's exciting.
Before we get into the tech, David, I would love for you to
share the story about your family dog who ran away during
the snowstorm. I know that experience really
(02:59):
shaped your passion for this work.
How did that moment impact the way you view pet safety and
influence your decision to work with Satellite?
Growing up, we always had lots of different dogs and cats.
There was one in particular. I had this miniature schnauzer,
and that dog was my butt. That's the dog I had a
relationship with. It's not quite like any other
dog I've had. And his name is Graham.
(03:19):
And what happened was I was still in college.
Every weekend I would go up to my mom's.
She lived up in the mountains and the Ozarks, and I take my
dog up there. She had a nice big fence in the
yard. We'd love to go out the back
door and run around and everything.
One year we had a record snowfall, which in Arkansas we
usually only have a couple of inches, but we had record
snowfall in here. So that day you need to go to
(03:41):
the bathroom. So I was trying to let him out
and it's cold. I didn't want to go outside, so
I thought, OK, I'll just let himout in the yard for a few
minutes and then I'll call him back.
He probably won't want to hang out there too long because it's
so cold. And so I let him out.
About 10 minutes later, I realized he hadn't come back in
yet. We had a dog door, so if he
wanted to come back in, he couldhave come back at any time.
And I realized he didn't come back in yet.
(04:02):
So I went to call him and I called him back and there was no
sign of him. So I went out to the art.
I walked all around it. I should have just been in the
yard in the first place in hindsight, but walked all around
it. He's gone.
And it was a heartbreaking moment.
Like, I still don't know exactlyhow we got out, whether like he
found some gap in the fence thatI didn't know about.
Maybe it was just there was enough snow that he was able to
(04:22):
jump over it. I'm still not sure.
But you're up in the mountains. And well, we had neighbors, like
there's still like 100 yards down the road is the closest
neighbor and they weren't even home.
I'm looking all over from my dog, but I don't even know which
way he went. He could have rundown the side
of the mountain off into the woods, or he could have run down
the highway in One Direction into the other direction, or he
(04:43):
could have run. I don't even know which
direction to start looking for him.
All I can do is just walk arounda bit and I walked a bit down
the road either way and just called him and just nothing.
It was really heartbreaking moment for me because like, I
absolutely loved that I'd had him for several years.
It's a reminder to me that no matter how long you have a dog,
they still have their own personality, they still have
(05:04):
their own urges and sudden drives that they're going to
just kind of chase. He'd gotten out before and he
always came back, and then it's just that's the time he didn't
come back. So when my friend Mark was
recruiting for Satellite and he told me about this product that
he's created, that's the exact moment that came to my mind of
when would I have loved to have this product?
(05:24):
Like what's that moment as a petparent that this would have
absolutely been a lifesaver and a game changer.
And for me, it was that day because I, I moved away from
home after I graduated, I never went back home.
My parents did actually find Grant two years later, which so
there's a bit of a happy ending to that because he'd been
microchipped and they picked himup in another town.
(05:46):
But for myself, I, I never got the chance to see him again
because I just wasn't able to get back home because by that
time he passed away because he'san old dog.
But he did come home, which was nice.
But for something like that, that really shapes your view.
And when I talk to all the otherpeople that work here, everybody
has their own story about a pet that ran off or a pet that got
sick and they didn't even know anything was wrong.
(06:07):
So that's something that I thinkfor all of us here, we're very
passionate about. How can we take care of our
pets? How can we keep a better eye on
them? How can we connect with them
better? As a vet tech, I cannot tell you
how many times somebody brings in a dog that's been hit by a
car or they found it in their yard or it was running up and
down the street and they caught it in, brought it in to check it
(06:27):
for a microchip or get it help. Because they don't know where
the dog came from. And there's no owner, there's no
collar, there's nothing. And it happens a lot, especially
around holidays where there's big booms.
Fireworks are a huge trigger fora lot of dogs.
And now all of a sudden, if we're not watching them or
having them somewhere safe, they're loose or they're running
(06:49):
and they're getting injured. Honestly, it's kind of
terrifying that that kind of stuff happens and sometimes
we're not watching the dog or it's a young kid that opens the
door, all kinds of stuff. So I think that what you're
doing here is just so important and it could be a game changer
for a lot of people, especially once you get more into some of
the health stuff, which is goingto be really, really cool.
(07:12):
Let's start here. For those who have never heard
of satellite, what makes your GPS caller and tracker that's
coming out soon different than anything else on the market?
That's a really great question. I'd say like the biggest thing
for the caller is that I think it's more of a comprehensive
option than what's available. I do need to clarify something
because you mentioned about satellite connection.
(07:33):
That's true for the tracker, butfor the caller, it's got the GPS
signal, but you still kind of need an LTE or 4G connection in
order for everything to sync up properly.
So it's still something that we're working on to figure out
how we can upgrade that maybe infuture iterations of the caller.
But for right now, like ideally the best situation is you,
(07:54):
you've got a 4G network and a GPS.
But getting back to it, I mentioned like it's more
comprehensive. So what I mean is like we've
packed a lot of features into it.
We, we've put in the location tracking, We've got fencing
options. Then for the location tracking,
we've got dual antennas that usedual frequencies to get better
positioning. So we can try to make this as
(08:15):
accurate as we can. On top of that, we also have
activity tracking, so you can see how much your dog is active
versus how much it's resting. We've got an AI consultant built
in, which to my knowledge, therearen't really any other products
that do all that we do that alsohave this AI consultant that you
can ask questions, and there's afew other little things that
kind of set us apart, but everything beyond that is just
(08:36):
taking things to the next level.One example is we've got a
higher waterproof rating than many others of what's currently
available. We're actually IP6, AIP stands
for English protection. And then the six is the dust
proof rating which maxes out six.
And then the 8 is our water resistance rating, which
basically once you're at A7 you can handle immersion in shallow
(08:58):
water and once you're at an 8, it can be prolonged immersion in
deeper water. So we've got the level 8 for
water resistance. On top of that, we've got a much
longer battery life than similarproducts.
We can go up to five days without a charge.
There's a bit of a caveat for that because sometimes the
battery life can be influenced by certain firmware updates.
So you might get a little more, you might get a little less,
(09:20):
depending on what version of theapp you're on and how you're
using it. Generally, in all our testing, 5
days is reasonably achievable and all the versions that we've
had. And then on top of that, we've
also got multiple feedback options.
So it's quite customizable. You can set up what you want.
And then with the fin sync, it'sactually limited for fencing.
You can set up as many fences asyou.
(09:40):
You can also manage multiple dogs and have individual fences
for them, or you can put them all under the same fence.
And then as far as the shaping and the sizing goes, there's no
real practical limitation, at least for the interface.
Like you can make those fences as big as you want, the biggest
thing as practical as 100,000 acres.
But for the UI, there's no real limit.
And then you can set as many posts as you want to be able to
(10:02):
shape the fence however you wantto.
There's no limit on the number of posts you can create to shape
that fence. Which I think is so cool because
when we're talking about an invisible fence, most people are
thinking about the one that theycome to your house and they dig
up a trench in your yard and they install wires in the
ground. And there's so many risks with
(10:22):
that. The Internet company comes and
they run over your electric fence and now you don't have a
fence anymore because you have to get it replaced or it gets
unplugged or the battery dies. The battery is always going to
be a problem, no matter what fence you use.
Maybe a section of it goes down and part of it's still working.
With your collar, you don't haveto worry about that because it's
either all working or it's not working at all.
(10:44):
You know that the whole thing issecure as long as everything is
up and running. That's something to keep in
mind. All the different kinds of
fences, including ours, they've got their benefits and there's
certain scenarios where maybe that's ideal for somebody.
Obviously one of the benefits ofan actual wood fence or wire
fence is that it can keep wildlife out.
Obviously our GPS fence isn't going to do that.
One of the downsides is it's notnot as scalable.
(11:07):
If you wanted to put that on a really large plot of land,
that's going to take a lot of time, a lot of effort and or a
lot of money. Same thing with the under the in
ground by wire fences. There's give and take for it
just like ours. Without the physical fence
there, wildlife can still wanderinto your yard.
But if you've trained your dog well, they may not feel like
(11:27):
they can escape that area, especially when you're working
with something that primarily works off of like a painful
shocks. So there's give and takes and
obviously installations still quite expensive, whereas with
ours there's no real installation required.
It's all map based and it's all location based.
So if you know where your dog isand you know where your fence is
and you've got that set up, thenyou can set that any size you
(11:49):
want. And I think that's really ideal
for some people. That's not to say we're looking
to necessarily replace other kinds of fencing per SE, but
with ours you can have those other kind of fences too and
have ours also as an add on or even as something to go beyond
for larger areas of land. Plus it's more customizable and
it's more portable. So if you want to set up new
(12:11):
fences in places you haven't been before, if you're
traveling, if you like to go camping, But in my case, I would
take my dogs up to my mom's whenI'd visit her on the weekends.
So if I had something like that,that I could just set up a wide
area since she's got a larger plot of land, then that would
have been great for me. I think that's that's something
that's really, really helpful for a lot of people.
I hope that's what a lot of people are looking for and
(12:31):
that's what a lot of people are interested in.
You just buy the collar and thenthe fences.
You can create them exactly the way that you want.
Which I think is probably the coolest thing and you guys, they
sent me a collar. So I have my collar here and I
know that they come in multiple colors there's Gray, red, blue,
pink. Is that right?
OK, I thought that I had all of the colors.
(12:51):
It looks bulky, but it's not heavy, right?
It's got a really nice. I'm going to mess this up slide
it open. It's a slide right on it.
It's just a nice little like clip and it just snaps right
together. So it's very easy to take on and
off and it's not heavy, which isgood because we have a dog
(13:12):
that's has to wear these collars.
You don't want them to be bulky.And something else too that I
like about it is a lot of those invisible fence collars, like a
box that's on the front and it can get caught on things.
You guys have really minimized that a lot here and we can't
worry too much about it getting caught on things or any of that
(13:33):
kind of stuff because we don't want the dog to get hurt.
But you guys have Velcro on here.
If it did get stuck on something, it would likely tear
away and they would be able to get free.
I think the design of it is really good and again, very
lightweight. Those are all important things
when we're talking about having something that works well for
us. And then in addition to the
comment about the fencing systems, is that the reason that
(13:55):
we started working together was because once I get in the RV,
those invisible fences really feel invaluable to me.
Fitz is not the kind of dog that's going to bolt off
anywhere because he wants to be right by me, but just in case,
right? He can be on a long line still,
but if he wants to have a littlebit more freedom and he wants to
walk around a little bit, I wantto be able to give that to him
(14:17):
because he's used to a huge backyard where he can just kind
of do whatever. So like you said, we will
practice with it out in our backyard and set it up around
the perimeter. Something else that we talked
about previously with your fencing system is the no go
zones. Can you talk about those a
little bit? With each fence that you set up,
you can set up one no go zone, and those can be pretty big.
(14:38):
We're talking to the app team tosee if we can let them set up
more, but right now it's just one because it's designed for
bigger areas. But you can set up the no go
zone and just like the fence, it's fully customizable in terms
of shape and you actually shape it the exact same way by putting
new posts in and kind of settingup for an area.
So this is really great if you've got a swimming pool or
maybe a certain section of land that you don't want your dog to
(15:01):
go to because it's potentially hazardous.
That's what it's designed for. And then for smaller scale
things, we also have deployable beacons, which you can put these
beacons around and then they're proximity based rather than GPS
based, so they're less prone to drift.
And so you can deploy these beacons for certain things, like
some of the scenarios we have inmind are like, you know, if you
want to help your dog learn to stay off furniture or if you've
(15:23):
got a new puppy and you need to help them learn not to dig
through the trash and things like that, that you can just
drop a beacon. And then the feedback's
customizable. So I guess I should take a step
back there. But ultimately, it's up to you
to decide what kind of feedback you want these things to give to
your dog. And then if you can keep the
feedback consistent, then your dog knows what to do when it
(15:44):
gets those certain types of feedback because you've trained
it. So because those fences are
location and training base, evenwhen your dog's in a new area,
it's the same feedback that whenthis happens, I need to go back
the way that I can or I need to go back to my home, I need to go
back to my owner. Whatever you've trained your dog
to do that recall, it's all reinforced by their own
training. So it's something I like to say
(16:05):
that basically it's a fence thatyour dog can't slip through, big
under or jump over because it's a location based fence that's
reinforced by their training. So you take them anywhere and
they know what they should do. Those no go zones and the
beacons are really, really good ways we believe to help your dog
know like where is it safe to play?
The beacon technology is really cool.
(16:26):
We had another guy come on that has an indoor collar for smaller
condos and things like that, or training your dog to stay off
furniture and stuff. It has the little beacon
technology and you can throw those things out, keep them in
your pocket, long distance, short distance.
And then they have kill ones. And if you are by a kill one,
that means that the dog can go anywhere that you go.
(16:48):
So if you want to go through thedoor and the dog is next to you,
then it kills the thing so that they don't get the feedback from
the collar, which is pretty neat, right?
Because his thing was, which this is so funny, he said that
he would get in trouble with hiswife if she knew that he did
this, but he puts the kill beacon in his pocket when she's
not home. So the dog couldn't get on the
(17:09):
couch with him. I was like, OK, I see how it
works here. Those are really handy because
you can, you can keep him out ofthe trash.
One of his tricks was putting iton the snack board when they're
out on the patio eating. He would put the beacon on the
snack board so the dog wouldn't get anywhere near the snack
board. And I was like, OK, so lots of
uses here for that kind of thing.
I like that you can apply that to a larger area because as you
(17:31):
said, with only one no go zone, being able to spread that out a
little bit is probably better for some people.
So it'll be interesting to see how that develops.
And everything is on an app on on the phone, yes.
That's a satellite. Do you want to talk a little bit
about like how the app works, where the people can find it?
Is it on all the app stores all the things?
Sure. Right now the app's available
(17:52):
both in the App Store and on Google Play.
We also have QR codes on our website that you can scan if you
just go to our website at satellite dot com, then there's
an option in the top menu for the app links and then QR codes
will pop up and you can scan it and it'll take you directly to
the store page that you want either for the App Store for iOS
or the Google Play Store for Android.
(18:14):
And then once you download it, you know, I, I can tell you the
I can tell you the details, but the fact is like, you know,
they're still kind of making updates pretty frequently in
order to like give people the best performance possible and
also to like to improve the userexperience because we just
watched the caller back in April.
So we're still getting a lot of real world feedback.
So some of the app updates are still coming pretty frequently,
(18:36):
but we're still hoping like thatwe can just make it as good as
possible. But right now everything's
available through the app and you can interfere, you can
interact with it there. It can give you your dogs
activity metrics, which right now it was really just based on
activity and rest. It's motion based, though
they're working on finding ways to give more detailed insights,
(18:58):
but at least for what the user can see right now it's it's
mostly focused on movement and rest.
On top of that, you can also manage your fences.
You've also got your interactions with your pet.
You can give remote commands as well, which kind of falls under
our feedback options, but there's a few things that you
can do, like you can set feedback for for the fences or
(19:19):
for the beacons. For the beacons, I think you
could also adjust the range, like how close your dog gets to
it before it's triggered, as well as you can set what kind of
feedback your dog gets when it approaches the beacon.
For the fences too, you can alsoset what kind of feedback you're
getting and that's all done through the app, though they're
slightly different sections. That's all in the settings.
You've got your fencing and thenwith the remote command, you can
(19:42):
use the pet page to go to the map.
And then from there you actuallyhave remote commands that you
can give your dog. And you can actually set this up
for what kind of command that you want to give, which would
include a whistle. There's vibration and then
there's optionally there's static correction, which I know
some people are OK with using that and some people not.
So we've made it optional just because we want to give as many
(20:04):
tools as possible for whatever type of training we think
someone might want to do. And if there's any users that
don't want to use that, they could just not install the
contact points and then there's no way for it to happen in the
1st place. But even if you do use that, we
call it static because it's really more like a 10s
technology, which is like musclestimulation.
(20:24):
So it's not a painful experience.
It's just kind of a tension grabber.
And that's more for those kind of dogs that tend to have strong
prey. Dr. There's duration settings
for this. You can decide like how often
you want the vibration, for example, to repeat or how long
you want the whistle to play foror repeat.
(20:46):
And it's the same thing with thestatic.
You can decide how long you wantthat to last.
So we've got a few options there.
And then for remote feedback, there's also, you can set this
yourself, but in addition to thewhistle, which is kind of the
default, you also have a go homecommand.
You press the button and your dog will get just a go home and
it'll play through the collar. And then there's also a good
(21:06):
dog. So when your dog does behavior
that you want, you can give themthat command so that they know
that this is the behavior that you want to reward.
On top of that, there's also a warning and an alert, which you
can customize. But I think those are both set
to whistle by default, but you can kind of use that remotely to
change that to whether you want that to be a certain type of
vibration or if you want that tobe a certain type of whistle or
(21:29):
something else where you can activate those independently for
some kind of behavior for your dog.
So like maybe your dog is getting over anxious about
another dog walking by on the street and you want to give some
kind of command that can help calm them or something that
you've trained them to of like this is the time we need to be
quiet. Then you can you can trigger
that command remotely. Which is phenomenal, especially
(21:52):
for people who have large properties or even just large
backyards like mine. If I'm sitting on the porch and
I need him to come for whatever reason and I can send that out
so that he knows it's time to come in or whatever.
They think it's great is that it's always going to be like
come home or good dog or you guys think that you'll adjust
that so it can be customizable. You know, originally they were
(22:13):
looking at making that customizable.
I think they still have plans todo that, but I can't really say
when they're going to be able toget around to it at this point
because now they're already, they're also working on the new
products, which we've got the tracker coming out hopefully by
the end of quarter three, but possibly quarter 4.
It's technology, right? There's always going to be room
for improvement. But absolutely, I like to know.
(22:35):
I like to know about features because I'm a trainer.
So I want to know what it could do and what it could potentially
do. But you did mention that, which
I'm going to show everybody. So that's where the static
connectors go, as you guys can see.
I don't have them on there. You guys know that I used to use
an E collar with fits and I don't anymore, so we probably
will try to avoid putting them on there and either just use the
(22:58):
the whistle and the vibration for him.
But again, it works better for some people and some dogs.
They need a little bit of a stronger interruption.
That whistle isn't going to do it.
The vibration isn't going to do it.
They need that little bit of movement on their skin and I
have used a tins machine before and it can make the skin jump.
It feels like a muscle jumping. If it's enough to grab their
(23:19):
attention, then that is what matters.
It's not meant to be painful, it's not meant to be used over
and over and over and over againrepeatedly until the dog comes.
If the dog doesn't come, you guys should probably go get your
dog. Just just saying the dog.
The dog is not going to be able to always pay attention or come
back, especially like you said from like those prey drives and
(23:40):
stuff. But with that being said, I'm
assuming that you guys have tried this on dogs who are
reactive, tend to bowl, ignore, recall, and sometimes feel
overwhelmed by outdoor activity.What kind of results are you
seeing in the responses? You know, I'll have to double
check because we do have a veterinarian on our team that
helps do this and we've got 2 office dogs that she works with
(24:01):
very, very regularly. Unfortunately, we're in
different sections of the office.
The office that she stays in is a couple of floors up and so I
don't get to talk to her as often as maybe as much as I'd
like or maybe as much as I should.
But these dogs are still kind ofyoung.
They were just itty bitty, bitty, bitty things and now
they're already, I think about 8months old now and they get big
(24:22):
fast. And I can already see, at least
just from when I see their behavior, they're behaving a lot
better. They were calling quite a bit
better. I wish I could say more from
like personal experience or personal observation, but I do
think these things make a difference.
I do believe in these products, but ultimately it's still
training. The thing to keep in mind is, as
good as the technology is, or inas good as we've tried to make
(24:44):
it, what's at the center of it all really is your relationship
with your dog. That I want you guys to hear
that again, this is all about your relationship with your dog.
If you want your dog to come back, you better have a standing
relationship with your dog because if your dog doesn't
trust you, your dog's not going to listen to you, especially
(25:05):
when they're interested in something else.
Training plays a huge role here.We should never completely just
depend on something else to do that for us.
The collar, it tracks them if they're they're moving around,
so you can see on the app where they are.
Is there an alert that will go off on the phone if they get a
certain amount away from you or their home base?
(25:27):
Any of that kind of stuff? Gotcha.
Yeah. So one thing I should clarify is
we actually have two fencing types.
We have a simple fence, which isjust kind of a basic circle.
You might be familiar with that kind of thing.
I think Phi uses something similar, though.
There's this based around base station if I recall correctly.
Yeah, ours is. It's the same thing with our
map. You can move it around and you
(25:47):
can size it however you want, but the shape isn't
customizable. It's just a circle.
So it's based on what kind of fence you set up.
And then basically once your doggets beyond that fence line, I
think within about, let's see, Ithink once they get within about
16 feet of the boundary, then that's when they'll, they'll
first start getting their first feedback, whatever you've set
that to. And if they go outside of the
(26:09):
boundary, then they'll continuously receive whatever
kind of feedback you've set to not just constant, but it'll
repeat until your dog goes back.If they go beyond that boundary,
that's also when you'll get a push notification as the owner
to your phone to tell you that you've got an escape alert and
that you'd probably need to go get your dog back.
It will track them during all ofthis so you can look at your
(26:30):
phone and see where your dog is.We also have the complex fence.
We do have some user videos coming out very, very soon that
shows like how to interact and how to set everything up.
So I'll keep you posted on those.
But for the complex fence, it actually starts as a square.
And then when you first start out, you'll be going around on
the app and you'll size it and then you have to, and then you
have to tap the done button. And then you can actually start
(26:51):
shaping it by like pressing and holding on one of the posts in
the corners or it'll generate a new post in between the corner
posts. And you can also create a new
one by pressing and holding there and then dragging it
around. So you can get the shape like
really, really customizable. And like I said before, there's
no limit to how many of these posts you can put.
So you can customize that shape exactly the way that you.
(27:12):
I promise everyone who is listening that there will be a
tutorial of how to do this on YouTube at some point.
I promise I will sit down and map this all out for you guys.
I unfortunately have not had enough time to play with it yet,
but I will create a video S thatyou guys can have a 5 minute 10
minute demo and we'll attach it to this episode so that you guys
(27:33):
can hear about all the perks. But then also have a little.
This is how it works and you guys can watch me probably fail
my way through it. I'm sure that'll be interesting
learning. Does seem like a wonder reaction
is a bit different from some other callers so some people
coming off a different type of caller think that our fence
isn't shapeable, but it. Is yeah, no, that's what I was
(27:54):
going to say too, is that Phi isit is just a circle and it's
like a certain radius and you can set it up so it's a certain
area around your house. But if you don't set it up
properly, the dog can get prettyfar before it tells you that the
dog is not on your property anymore.
So I had to move my station around in my house because the
(28:16):
edge of the circle was in my neighbor's house across the
street. That's the only thing is it's
not customized at all and it's apretty big distance I want to
say is somewhere between 100 and600 feet.
Don't quote me on what the exactnumber is. 16 is very short.
It's not. It's much wider than that for
(28:36):
for a Phi collar, which I mean, don't get me wrong, I love that
it's a safety net, but if the more precise the better in my
opinion. Because if I have to get in my
car and go get my dog, I want toknow where my dog is.
I don't want to be driving around looking for my dog.
Yeah, I understand. Something to keep in mind is
these GPS fences work great for large areas.
We usually recommend at least half an acre for setting up the
(28:58):
GPS fence just because there is a certain amount of GPS drift.
You think you're over here, but it actually shows you several
feet away. So that's something to keep in
mind. And especially if you're setting
up a boundary, like near something that you think is a
hazard, maybe there's a busy road near your house, then
you're going to want to set yourboundary well away from that for
your dog's safety. You don't want them getting up
(29:19):
to the road and things not goingoff the way that they're
supposed to just because the satellite positioning was
slightly off. So I wouldn't like set these
barriers at exactly the edge of your property per SE.
Maybe give it a give it a littleextra space for your dog to play
with. The cushion is important.
That is something to keep in mind.
Maybe a bit of a caveat because I do think some people maybe
(29:41):
think this kind of technology isjust like perfectly precise and
if I draw it exactly there, it'sgoing to be exactly there.
For the most part it will, but you can vary depending on
certain environmental factors bya certain distance.
Usually about. I think I shouldn't really say
any numbers without double checking with the product team.
(30:03):
No, that's completely fair. Like I said, I don't quote me on
numbers because I don't know forsure, but I think that's what I
remember reading. 10 feet soundsabout right to me, but don't
quote me either. I, I did read through all of the
manuals and all of the installation guides and all of
that and it's, the setup seems very easy, which is wonderful
(30:23):
because ease with that kind of stuff.
Not everybody's technology friendly.
So the more user friendly it is the that's so important to
people. Yeah.
Well, and do keep in mind, even something like that, that
variance can be a general numberand in specific situations, it
could be more, it could be less.The world is a real place and
there's always like some exception that maybe you didn't
(30:43):
account for when you were tryingto plan everything out and
account for every variable. Don't worry, I'll probably find
every single one for you. We'll appreciate it.
Just report it to us and then we'll start working on fixes.
Let's talk a little bit about the other things because
obviously it doesn't just do location.
You guys also can provide some health data and then you also
(31:05):
have the AI coach. So let's talk about those a
little bit. Oh.
Yeah, sure. Yeah.
So for the help that, like I said, right now we're mostly
limited to at least for what theuser can see in terms of motion
and rest, we're working on getting some more metrics.
Right now we're we're working onthe algorithms to where we can
break down more specific behaviors.
But we still need to build up the database on that a bit
(31:27):
before it's ready for personal usage to be informing of like
specific behaviors. But we want to get a breakdown
between walking, running, jumping, these are all the
things that we've got in plan for the caller.
And hopefully by the time the tracker is ready to go, it'll,
it'll be built into the tracker from day one.
So those kind of insights shouldbe helpful as well so that you
(31:48):
can see specific emotions and you know exactly how much your
dog is doing certain things and you can know what's going on
with your dog. We talked about your dog getting
lost and stuff, but for me too, I had different pets and things
during my life. And when I was doing research
after joining Satellite, I came across the study from Purdue
University. And I'm trying to jog my memory
here because I don't forget to forget some of the details.
(32:11):
But they had a certain percentage of like people who
were talking about, they broughttheir dogs in after the dog's
head past and they were doing some research into the into
these dogs to find out like whatwere the different causes of
death over A7 year period, if I remember right.
And there was a certain percentage, I want to say it was
around 10% that might have been like 8 or so of these dogs had
(32:34):
just passed away without their, without their owner.
He's even knowing there was anything wrong.
And when I read that, I remembered I had a cat.
It was the exact same thing. One of my cats would just walk
out one morning and he had, he had just died and had no idea
there was anything wrong. That's where I think these
health metrics, just something that we can build out and we can
help know what's going on with the dog.
(32:55):
Even the activity and rest data that we already have, I think
can be helpful on that front because you'll be able to see,
Oh, my dog isn't running around as much the last couple of days
as he normally does. What I'm looking at is this
stats for three weeks ago and two weeks ago and a week ago,
it's all pretty similar. And then for the last three days
he's been not moving much at all.
(33:16):
Then I think those things can help highlight if your dog isn't
feeling well or if there's something wrong with the
increased data. We're, we're hoping to be able
to give more specific breakdowns.
I think it'll be even more so and once we get into like really
specific health metrics and actual details that users can
see about their pets. To me this would be a game
changer, especially for people with older dogs.
(33:39):
Yeah, yeah. If you guys could get a heart
rate monitor, I'd be thrilled, yeah.
That is something I think that they're looking at.
I don't know if they'll be able to put it into the collar at
this stage, but that is something that we really, really
wanted to. And what would be really great
if there was a way to share it with our vets, if it could send
us an e-mail that we could forward to our vet or if there's
(34:01):
some kind of way to share from the app.
That kind of stuff is really invaluable, I think, to pet
parents who are concerned. They're watching because we do.
We get those Fitbit's for ourselves and we watch them
meticulously. We watch our heart rates and we
watch how many steps we take andcalories and water and all that
kind of stuff. And then as soon as we put these
things on our dogs, we're definitely doing the same things
(34:21):
because we're more obsessed withour dogs than we are ourselves.
In most cases, people are going to pay attention to that data.
So being able to share it with our vet is going to be something
I think that would be really, really, really incredible in the
future. I was going to ask you one more
question about the collar. Obviously I have a larger dog so
this is great, but do you have smaller ones or are you working
(34:41):
on smaller ones? We aren't working on a smaller
one that would attach to a normal collar.
It would just be kind of a square shaped thing that we've
got. It's still kind of in
development. It's still early days, but it's
still kind of a concept I think that we're hoping to be able to
launch in the next couple of months that they're also working
on and that should be able to fit smaller dogs.
I think the tracker that we havein development as well, the one
(35:04):
that we've already discussed, I didn't really go into much
detail on that. I apologize.
No, you're fine. We are also working on the
tracker. I think I showed it to you when
you saw us at the Global Pet Expo in Orlando.
That one's attached to a harness, and that should be
sizable to smaller dogs because it's only about this big and it
would be wearable on the back. But we're working on a smaller
(35:25):
version as well that'll be more accessible for small dogs.
But yeah, right now, the currentversion of the collar, obviously
it's for bigger dogs. Again, we've made it pretty
comprehensive. We've put a lot of technology in
there to try to make it more accurate and to improve the
battery life and to be able to have the more customizable
feedback methods. So that is larger, you're right.
(35:45):
And that's because like we're just trying to give as many
options as possible. And especially for big dogs, we
do have plans for a smaller product and that should be
happening in the very near future if all goes according to
plan. The other one comment I want to
make about the tracker that has solar battery power as well,
correct? Yeah, that's correct.
I didn't really talk about the tracker much yet.
We do already have some prototypes for it.
(36:07):
It's just they're still buildingout some of the software
specifications. But that one will actually be
satellite connected directly because it has an integrated
modem from Qualcomm, the Qualcomm 9 test.
So that'll be an actual direct satellite uplink and it has a
solar panel built into it so it can recharge on the go.
And right now they say we shouldn't be able to achieve A7
(36:28):
day battery life with that one even without the solar charge.
So that's something that's quitedifferent.
There's a caveat with the tracker because while it has a
direct satellite uplink, your phone doesn't.
And so for the data to sync to your phone, you'll still
probably need a 4G signal at some point.
But if your dog gets somewhere where those where there's no 4G
(36:49):
signal, you'll still be able to track their location on your
phone if you're somewhere that does have one.
Which is exactly the kind of product that, if I go back to my
story about my dog lost in the woods during a snowstorm, that's
exactly the kind of thing that would have helped me because at
least I would have known what direction to start searching in.
Whereas in my actual life, I hadno clue where to go.
(37:11):
So the tracker is really good onthat front.
It's got the direct satellite uplink.
And on top of that, you can actually connect to the tracker
via Bluetooth tooth. I believe it's it has this
capability and this shouldn't change.
But they say you'll be able to connect to it via Bluetooth and
then you can send emergency messages if you get lost in the
woods with your dog or have somekind of emergency scenario that
(37:31):
you could actually send direct satellite messages from your
phone via the tracker using thatsatellite satellite uploading.
That's awesome. That's.
Really have similar activity andmotion tracking that the caller
does and it'll have most of the same app support, including the
AI Coach, which I did forget to go into detail on.
Sorry. There's a lot to cover.
The AI Coach is, it's our own LLM and it's based off of our
(37:56):
breed based database that we've developed.
It'll get better and better as we get more data from our users
and from each pet and everythingthat we can use as reference
points. But right now we've got our own
breed based database. So a lot of the content is
referring to general breed characteristics.
You can ask it questions about training advice.
What kind of training works wellfor this kind of dog?
(38:17):
My dog is having this kind of reaction when we do this.
What are some methods that I cando that?
It can give you that kind of advice.
It can give you general care andcare advice as well.
If you said like, you know, maybe you have a golden
retriever, then you could say, OK, what kind of health problems
do golden retrievers tend to have that I need to watch out
for? And what are some of the
symptoms that he might be experiencing?
(38:39):
Then it can give you advice about that as well.
For general care recommendationsyou can get general health and
diet nutrition advice as well and it should be able to give
some good insights onto that. I do want to clarify like this
is no replacement for an actual vet.
If your dog has a real problem or if you have a real concern,
(39:00):
do get a second opinion. But if you're just looking for
like a quick reference that you just pop into the app and you
ask it a question, it's basically got you covered, I
think. Yeah, that's that's really
important. I'm really glad that you made
that disclaimer because for a dog to be diagnosed medically
with a health condition or just a general diagnosis, whether
they're I'll even a broken bone,the physical exam is medically
(39:24):
necessary. Guys, you can't just tell your
AI, I think my dog has a broken leg.
These are his symptoms. Well, your AI might say, yeah,
your dog probably has a broken leg.
Well, you still need to go to the vet and AI is not going to
replace a medical exam. It's not going to replace
medical treatment. So definitely feel free to ask
your AI any questions that you want to, but don't, as David
(39:46):
said, replace that with your veterinary's advice because
that's where you're going to go a little bit wrong.
Yeah. Where I think it's more helpful
is how concerned should I maybe be about this Then it can give
you some realistic expectations based on the symptoms of things.
OK. This could be a very serious
issue or no, this is this. This is probably something very
(40:07):
common. That's probably where it's going
to be more helpful than anything.
But yeah, absolutely don't replace actual professional
medical advice by any means withany at night.
And if you think you need to go to the vet, go to the vet.
Yeah, like that's, that's the answer.
That's the answer. I like that it has some
nutrition information. I don't have to, I don't have to
(40:27):
run that through there. I'm, I'm a certified canine
nutritionist. So I always like to roll through
those things and see how much I agree or don't agree with it.
So I'll definitely have feedbackfor you on that one.
That's great. I look forward to receiving it.
I definitely share it with the team if you send it my way.
Yeah, I absolutely will. You debuted this for the first
time earlier this year at CES in2025.
(40:50):
What was the initial reaction inthe tech community?
Yeah. I mean, there was a lot of
interest. A lot of people were quite
interested in like the AI component and, you know, the
satellite connectivity. So I think that was something
that was really making waves andgetting a lot of interest,
especially because like that year in particular, like it
seems like AI is getting into everything.
(41:10):
You know, Chachi BT really changed the game.
I think even on what we considerto be a, so for us to have
something there where you can actually ask it questions and
it'll answer you, I think that was something people were very,
very curious about. And especially with the
potential for AI to actually, I'm going to say the word learn,
even though it's not exactly theway like we learn, but it can
(41:31):
have kind of a similar effect aslearning where you have
something there that can actually gather more information
and develop more detailed feedback based on additional
data. That's something I think that's
quite different. There was quite a lot of
interest in that. But you know, even at the Global
Pet Expo where we met, I was kind of surprised because I was
(41:53):
still meeting people there that were surprised that there's GPS
fencing and stuff like that part.
There have been products like that for a while.
But that really brought home to me the fact that even though
this market has existed for a few years already, that there's
still people that don't know about it.
There's still a lot of room for us to integrate into people's
(42:16):
lives and make a difference to people that don't have a
solution or aren't aware that there's a solution that can
perfectly meet their needs. I was unaware when I got the
e-mail from your manager settingup time to come and meet.
I was like, OK, I really invested in this.
This is so interesting. I did not know that GPS fencing
(42:36):
was a thing, that it had so muchpotential for it.
So I was very excited when I metyou.
I have to tell you something funny.
I don't know if I told you this after I was walking around at
Global, he gave me that ginormous bag with your logo on
it. I think every single person at
Global stopped me and they're like, where did you get that
bag? I'm like right here, guys.
(42:59):
I was like, I had a, I don't know if you're going to be able
to go over there and just get one, but this is the booth.
So it was so funny because everybody's like, that bag is
huge. Where did you get it?
And I was like, I had a meeting with the brands.
I don't know, go over there and ask, but I'm not making any
promises. It was so funny.
It held so much stuff though. It's great bag.
(43:19):
Yeah, like, yeah, well, I'm gladyou had a positive experience.
There were quite a few people that didn't come to see us just
for the bags. So maybe, but I'm not sure they
would stop Fire Booth otherwise.So it's still still good for us
because I can still introduce the product and let them know
what it is. And I didn't know there was
something like that. Yeah, it's definitely something
(43:40):
that I believe in. It's something that I'm very
interested in making working forthe podcast and really
continuing to just partner with you guys and watch this grow
because I can see where it will make my life easier and I can
see where it makes so many otherpeople, like you said, people
who live on campsites, retired couples that just travel around.
They can move the fence, they can track their dog's health and
(44:02):
they can make sure that their dog doesn't get lost in the
mountains when they're hiking. So many things that are so
beneficial to just modern day living with some of these
situations and then just everyday living in our homes and
our in our yards where we're just trying to reinforce
boundaries. I just, I think what you guys
are doing is so cool and it's super exciting.
(44:23):
Do you have any like weird feedback stories or funny
feedback stories from anybody that's been trying it out for
you guys? I'm sure we've got some that
just nothing comes to mind personally, I'm afraid.
Like most of what I've got is kind of the customer experience
things of, like you said, the shape is the fence is shapeable,
but it's not mostly it's just been little things like that.
(44:45):
Yeah, I think the fact is like people are trusting us with
their dogs and that's a lot of responsibility.
It can be quite heavy in some ways, but we're doing our best
and we're really, we've got highaspirations and we're really
committed to trying to give the best performance that we can.
As far as the fencing goes, there's still room for
improvement. Like you said, with technology,
(45:05):
there's always room for improvement, but I think we
really are making a difference in people's lives.
We get a lot of positive comments on our reviews, people
using our products, and just finding it is really, really
helpful. That's really positive to me,
just that we're able to give so much freedom to just dogs in
general that we can let them know where it's safe for them to
run, but they can run free whilestaying safe.
(45:28):
I think that's something that's really, really valuable and it's
always just very encouraging to get feedback about.
Yeah, and it's an extra layer ofletting dogs be dogs, which I'm
a huge advocate for. We want to let our dogs have the
freedom to explore and experience life with their nose
and their paws the way that theywere meant to.
I think what you're doing is is very cool.
(45:49):
So tell everybody where they canfind you, how they can get a
hold of you and where they can find all the updates besides on
my Instagram. YouTube we're available on
social media on Instagram and we're satellite under score
official SATELLAI, under score official OFFICIALI believe on
(46:10):
Facebook, we're just satellite SATELLAI and then, of course,
for the latest go to our website, sign up to our sign up
to our e-mail list. Our website issatellite.com
SATELLAI dot COM And if you justgo there, you can sign up for
our e-mail list and you can findout any of the latest discounts,
any of the latest special offersor even the new product watches
(46:32):
once those. Excellent.
Final question. What would you like to leave the
listeners with? Connecting with and
understanding your dog is something that I think every pet
parent really takes to heart. And so we're very happy that we
have the opportunity to help give the tools for people to
connect with and understand their pets even better.
I mean, our company slogan is Connecting pets to love and
(46:53):
care, and that's exactly what we're trying to do.
Help your pets be connected to you and help you be connected
with your pets. That's a great slogan and that's
definitely an important message.So you guys remember, be kind,
spread joy, and connect to your pets with love and care.
And we'll see you guys next weekon Straight Up Dog Talk.
(47:21):
This episode is brought to you by our partnership with
Satellite. The Satellite Collar is the
ultimate smart solution for caring for your dog.
Developed by Satellite, an innovative pet care technology
company, this groundbreaking smart collar uses AI and GPS
technology to give you real timeinsights into your pets activity
well-being and helps you track, train, contain and care for your
(47:43):
closest companion. Whether you're out on an epic
journey or enjoying a quiet day at home, the Satellite Collar is
always there to keep you and your furry friends safe and
sound, healthy and connected. With cutting edge conversational
AI, you can finally understand your pets behavior, needs, and
health status in real time. More than just a tracking
device, the Satellite Collar is your key to a deeper, more
(48:05):
meaningful bond with your dog. Check out our website or use the
code in today's episode description and use Code DOG
TALK to save $25 off of your purchase today.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.