From Manuscript to Bestseller: Why Editing and Promotion Are Everything with Lisa Marie Garcia

What does it really take to turn a book idea into a bestseller? In this episode of The Success in Motion Podcast, host Alex Burhoe sits down with Lisa Marie Garcia—7-time published author, founder of CEO Book Publishing, and seasoned entrepreneur—to explore the power of professional editing, effective promotion, and leadership in the book publishing world.

Lisa shares her journey from tech CEO to publishing powerhouse, diving into the “backdoor” beginnings of both her companies and how adaptability shaped her success. She also breaks down the editing process, revealing why most first-time authors misunderstand what “editing” really means, and how that can make or break a book. Plus, she gets real about the importance of promotion, outlining the must-dos for authors who want more than friends and family to read their book.

Whether you're an aspiring author, an entrepreneur, or someone who wants to lead with empathy and strategy, this episode is full of practical gems and inspiring insights.

In This Episode, You’ll Learn:

• How Lisa’s tech background shaped her publishing approach

• The three types of editing every book needs

• Why self-published authors often struggle

• How CEO Book Publishing helps authors get their books out and seen

• Why promotion is just as important as the book itself

• Lisa’s top leadership lessons from over 25 years in business

 

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