Want More Sales? Start by Saying What Your Clients Are Already Thinking.
You’ve probably heard this advice a million times: “Use the words your ideal clients use.”
And sure—it sounds smart. But what if you’re just getting started with a new offer?
Or shifting into a scalable model, like a group program or membership?
Or you don’t have dozens of testimonials or hundreds of data points (yet)?
Friend, you’re not stuck.
In this episode, I’ll show you exactly how to find and use your ideal client’s language—even if you’re starting small.
Because when you use the words your audience already trusts, you don’t just sound relatable.
You sound like the solution they’ve been searching for.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.