The One Question That Unlocks Endless Story Ideas for Content That Sells

If you’ve ever asked yourself, “How much of my story should I really be sharing?” or “Why does my brand still feel a little... generic?”—this episode is your permission slip to dig deeper.

Hailey sits down with storytelling strategist Renee Frojo, whose background in journalism and passion for “story mining” helps founders, creatives, and small business owners uncover the heart of their message. Together, they explore what it really means to share your story in a way that feels honest, aligned, and truly magnetic in today’s noisy, AI-saturated world.

You’ll hear why deep listening is the most underrated storytelling skill, how clarity often emerges in conversation—not isolation, and why the stories that feel “too tender” might be the ones that actually connect.

Whether you're refining your brand message or just trying to sound more like yourself online, this episode is full of insight, warmth, and actionable storytelling wisdom.