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June 27, 2025 71 mins

Join us for a captivating conversation with Laura J. McDonald, the innovative co-founder and CEO of Flora, a trailblazing fertility insurance company. Laura's journey is nothing short of extraordinary, beginning in the most unexpected of industries—gift baskets. Despite a lack of pre-existing expertise in fertility, Laura's ambitious spirit has led her to redefine insurance in reproductive health.

In this episode, we explore the meaning of being 'super unemployable' through Laura's vast experiences—from launching a successful gift basket business in her early twenties to making a mark in the financial media space, and eventually exiting to corporate profits. Laura candidly shares her personal insights into balancing motherhood with entrepreneurship, navigating co-founder relationships, and her unwavering belief in resilience.

Listen in as Laura unveils the deeply personal motivations driving Flora's mission and discusses the systemic barriers within women's health that her company aims to dismantle. Prepare to be inspired by stories of overcoming hurdles, the incredible power of authenticity, and learn how perseverance paves the way for genuine success in entrepreneurship.

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