So you want to open a restaurant?

Morgan and Susan discuss key questions to consider before opening a restaurant. They delve into the importance of understanding your 'why,' knowing your customer base, grasping the financial realities, having the right team, being prepared for the restaurant lifestyle, and knowing what makes your concept unique. They emphasize the need for thorough preparation and realistic expectations to avoid common pitfalls and ensure sustainable success.   00:00 Welcome to Table 13: Introduction 00:22 The Dream of Opening a Restaurant 01:02 The Reality of Restaurant Ownership 02:05 Personal Experiences in the Industry 04:44 Finding Your 'Why' 09:24 Understanding Your Customer 14:11 Financial Realities and Pitfalls 21:39 Focusing Your Energy 21:48 Building the Right Team 22:34 The Importance of Support 23:33 Executing Without Burnout 24:17 The Reality of Restaurant Ownership 30:07 The Industry Lifestyle 35:36 What Makes You Different? 38:23 Recap and Final Thoughts