Tailored Talks #9: The Power of Experiential Retail

The Future of Experiential Retail: Why It Matters in 2025 | Tailored Talks   Welcome back to Tailored Talks with Brad and Will! In this episode, we dive into why experiential retail will be crucial for survival in 2025. We discuss how small businesses can lead in creating unique, engaging customer experiences and why remaining adaptable is key. Explore the concept of the 'experiential retail pyramid' and how OMJ Marketing is evolving to provide ultimate customer satisfaction. Plus, hear insights on community engagement, successful and failing retail strategies, and the future impact of AI on retail.   00:51 The Importance of Experiential Retail in 2025 01:22 Wrist Check: Showcasing Vintage Watches 02:01 Evolving Retail Strategies 04:19 The Experiential Retail Pyramid 08:01 Creating a Lifestyle Brand 10:15 Challenges and Strategies for Small Businesses 11:50 Unconventional Marketing and Community Engagement 13:56 Examples of Experiential Retail 18:28 Local Small Business Highlights 22:14 Charlotte's Small Business Community 22:57 Brands That Missed the Mark 25:39 Challenges in Big Box Retail 31:27 The Power of Community in Retail 35:22 Innovative Marketing Strategies 40:44 The Purpose of the Podcast 42:55 Concluding Remarks and Future Plans