I’ve heard it said that “nothing focuses the mind like contemplating your own death.” Ron Shaich, the entrepreneur and former owner of Panera, has been doing this every year for the last two decades. Contemplating his own death! In this video you’ll learn more about what Shaich calls his “favorite annual ritual.” It’s the most productive—and inspiring—thing he does all year. You’ll also learn how to put this idea into action for yourself, to get things right with the grand project that is your life and your work. It might just be the most important and productive thing you do this year too.
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