Season 2 - Episode 21 - Charlotte Bemand – Secrets to strategy in a fast paced digital world

Director of Digital Product and Business Partnering at HBK - Hottinger Brüel & Kjær, Charlotte Bemand is an accomplished executive with extensive experience working across global FTSE 100 corporations, family-owned enterprises, multinational organisations, and the public sector.

She specialises in strategic development, transformation, and scaling delivery, with a focus on new market entry, M&A due diligence, and integration. Key highlights of her career include:

• Leading the development of a digital strategy to 2030 at HBK, building digital product teams, and establishing a digital business partnering model.
• Driving transformation projects at Carnival UK, including technology optimisation, product operating model and cultural change initiatives.
• Serving as a Programme Director for the NHS Covid-19 vaccination programme across England, overseeing the mobilisation of primary care networks and improving vaccine uptake strategies.
• Board Trustee roles advocating for change and accountability, leveraging her skills in strategic planning, program management, and change management.

Charlotte is recognised for her compassionate leadership style, excelling as a facilitator, collaborator, and coach who empowers teams to deliver impactful outcomes. Endorsements & Recommendations: Charlotte has been praised for her ability to navigate complex organisational change with clarity and empathy, achieving both commercial results and practical insights. She is known for her tenacity, intellect, and unwavering commitment to making a difference.

In this episode, Charlotte shares with us a little bit about her career journey and what led her to specialise in strategy, together with giving us her thoughts on how to define strategy and what does it mean in today’s fast paced world?

Charlotte offers some fascinating insights into how to balance innovation with practicality when shaping an overall strategy and how to meet the challenge when aligning digital transformation with organisational goals. In addition, we discussed how to gain organisational buy-in for digital strategies, particularly in a more traditional or legacy business.

We looked at how one can measure success when implementing a digital strategy and the key metrics to focus on.

Looking into the future, we discussed how digital strategy evolving as businesses become more data-driven and customer-centric

Finally, Charlotte shared with us the biggest lesson that she has learned as a strategy leader ..so far.