Episode 37: Journey from Cuckoo Clock to Content Alchemy
Date broadcast: 15th July 2025
Cath and I both received awards at the same event and I was struck by the amazing colourful dress she was wearing! We got to know each other and noiw she’s on my podcast talking about her business. This is someone who at the age of 3 wanted to be a cuckoo clock! She soon knew she wanted to be a writer but was told by her careers teacher that she would not be able to make money at writing. And that is exactly what she is doing .. she makes money in her business writing for others and also writes fiction in her spare time.
Her tips were to never be too busy for opportunities. It was saying yes to an opportunity that she nearly said she was too busy for that started her off building her business. And secondly know the value of your time. Her books: “Indistractable” by Nir Eyal and “getting Things Done the Art of Stress Free Productivity” by David Allen
Cate founded Creative Words in 2017, having spent over 20 years as a management consulting, specialising in change management, communications and people engagement.
She describes what she does as ‘Content Alchemy’ – creating content gold by transforming what people have to offer. She is a writer, trainer, coach and consultant to her clients, helping them express themselves in a way that truly expresses who they are.
She works with businesses of all sizes, creating content ranging from leaflets and short profiles, through to books and online membership services and everything in between.
She is proud to say she is a crazy-cat lady – though it is the cat, Lola, who is the crazy one. You’ll often find Lola video-bombing zoom sessions and walking across the keyboard.
You can find out more about Cate and her work here:
Website: https://www.creativewords.cc/ - LinkedIn: https://www.linkedin.com/company/creative-words-content-alchemy/ - YouTube: https://www.youtube.com/channel/UCDBbiQFzrolr_s3h0waRcoQ(Edited)
To connect with me and join my group:
https://www.facebook.com/groups/unlikelyguru/?ref=share
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