In this fascinating episode of Talking Tech with Creatives, host Stella Oni sits down with Corina Goetz, founder of Star-CaT and a leading Middle East business strategist, to explore Saudi Arabia’s Vision 2030, cultural intelligence in business, and the evolving role of technology in Gulf economies.
Corina shares her personal journey from luxury hospitality to becoming a sought-after cultural advisor for companies wanting to navigate the complex and rapidly changing Saudi business landscape. They discuss the rise of tourism, the importance of relationship-building in Gulf business culture, and the transformative impact of initiatives like the $800 billion Vision 2030 plan.
Key topics include:
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How foreign businesses can prepare to enter Saudi markets
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Cultural etiquette and non-verbal cues in Middle Eastern business
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The role of women in Saudi Arabia’s evolving professional space
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The rise of social media in Gulf networking and entrepreneurship
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What luxury means in a Saudi context—art, heritage, hospitality, and beyond
Perfect for entrepreneurs, investors, creatives, and cultural consultants, this episode offers deep insight into how to balance modern technology with rich traditions in one of the world’s fastest-evolving regions.
Guest Info:
Follow Corina on Instagram: @starcatcorina
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