In this episode of Talking Tech with Creatives, I sit down with Micallar Walker, founder of Dark Matter Agency, to discuss digital marketing strategies, AI in creativity, and marketing to Black audiences. Micallar shares her journey from working in cinema and film distribution to launching her innovative marketing agency, which specializes in community-driven campaigns and brand storytelling.
We explore: • How AI is transforming creative marketing • The future of copyright laws and content ownership • Social media marketing strategies and algorithm hacks • The power of newsletters and SEO for brand growth • Balancing business, creativity, and personal life
Whether you are a content creator, digital marketer, or entrepreneur, this episode is packed with insightful tips on branding, audience engagement, and the future of digital marketing.
Listen now and learn how to build impactful, data-driven marketing campaigns while embracing the latest digital trends.
Episode Highlights 00:00 – Welcome to Talking Tech with Creatives 00:51 – AI in marketing: copyright, automation, and creativity 04:34 – Emerging technology: driverless vehicles and future trends 05:13 – Meet Micallar Walker, founder of Dark Matter Agency 06:30 – Marketing strategies for global markets like Dubai 14:51 – Micallar’s career in film distribution and brand marketing 17:30 – Launching Dark Matter Agency during COVID and industry shifts 30:00 – Challenges and solutions in marketing to Black audiences 36:15 – How content consumption has evolved post-COVID 36:57 – Instagram Lives and their impact on audience engagement 38:08 – Understanding and leveraging social media algorithms 38:49 – Why newsletters are a powerful marketing tool 41:02 – The role of storytelling in brand success 43:43 – Expanding into music, art, and new creative mediums 46:24 – SEO strategies and digital marketing growth hacks 52:02 – Marketing campaign successes and takeaways 01:03:12 – How Micallar balances work, family, and entrepreneurship 01:04:58 – Micallar’s personal passions beyond marketing 01:08:04 – Closing thoughts and how to connect with Micallar
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