This week on That Digital Take: We're diving deep into the art of brand-building that actually converts with none other than the internet’s go-to branding expert, Camille Moore — President & Co-Founder of Third Eye Insights and the strategist behind Fortune 500 marketing wins.
From the “death of influencers” to building magnetic positioning in a saturated scroll, Camille unpacks the real metrics that matter, why creators need to ditch vanity stats, and how brands like Summer Fridays are winning with strategic, community-first content.
We cover: - Why the “Founder Show” is fading—and how to use EGC to scale
- What creators can steal from Fortune 500s
- Community vs. revenue: can you do both? (Spoiler: yes—if you're smart)
- How brands like Revolve and Summer Fridays master their digital presence
- The next evolution of influence and why being "vain" isn’t sustainable
If you’re a brand builder, content creator, or marketer looking to make your brand your most valuable business asset, this episode is your blueprint.
🔍 Topics: strategic branding, EGC vs UGC, magnetic positioning, community marketing, digital influence, marketing ROI, content fatigue, metrics that convert, personal brand strategy
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