This week on That Digital Take, I’m joined by Taylor Frankel, co-founder and Chief Brand Officer of Nudestix, the viral beauty brand known for its minimalist, no-makeup makeup aesthetic. Taylor launched the brand with her mom and sister and has helped shape it into a global beauty powerhouse. From creator product collabs with influencers to landing a spot in Sofia Richie’s iconic wedding glam, Nudestix is leading the next wave of digital-first beauty.
We’re diving into:
-
How Nudestix pioneered the no-makeup makeup trend
-
What makes influencer collabs actually convert
-
Viral beauty campaigns that flop (and why)
-
Why Gen Z is demanding more from beauty brands
-
Behind the scenes of Sofia Richie’s wedding look
-
How to stay creatively inspired and avoid burnout as a founder
Plus: Taylor reveals her must-have beauty products, skincare routine, and her go-to “I’m running late” makeup hack.
Whether you’re a beauty founder, influencer, or just obsessed with TikTok makeup trends, this episode is packed with insider tips and strategic gems you don’t want to miss.
Subscribe to That Digital Take for weekly episodes on the future of influence, brand-building, and everything the algorithm doesn’t teach you.
--- Nudestix, Taylor Frankel, beauty influencer marketing, Sofia Richie wedding makeup, TikTok beauty trends, clean girl aesthetic, beauty founder podcast, no-makeup makeup look, Gen Z beauty trends, makeup collabs, brand building beauty, beauty podcast, viral makeup brands
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.