This week on That Digital Take, I’m joined by Taylor Frankel, co-founder and Chief Brand Officer of Nudestix, the viral beauty brand known for its minimalist, no-makeup makeup aesthetic. Taylor launched the brand with her mom and sister and has helped shape it into a global beauty powerhouse. From creator product collabs with influencers to landing a spot in Sofia Richie’s iconic wedding glam, Nudestix is leading the next wave of digital-first beauty.
We’re diving into:
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How Nudestix pioneered the no-makeup makeup trend
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What makes influencer collabs actually convert
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Viral beauty campaigns that flop (and why)
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Why Gen Z is demanding more from beauty brands
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Behind the scenes of Sofia Richie’s wedding look
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How to stay creatively inspired and avoid burnout as a founder
Plus: Taylor reveals her must-have beauty products, skincare routine, and her go-to “I’m running late” makeup hack.
Whether you’re a beauty founder, influencer, or just obsessed with TikTok makeup trends, this episode is packed with insider tips and strategic gems you don’t want to miss.
Subscribe to That Digital Take for weekly episodes on the future of influence, brand-building, and everything the algorithm doesn’t teach you.
--- Nudestix, Taylor Frankel, beauty influencer marketing, Sofia Richie wedding makeup, TikTok beauty trends, clean girl aesthetic, beauty founder podcast, no-makeup makeup look, Gen Z beauty trends, makeup collabs, brand building beauty, beauty podcast, viral makeup brands
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