This episode is brought to you in part by Smashbox Canada, my go-to for camera-ready, long-wear beauty. I couldn’t think of a better way to kick things off than by spotlighting a brand NEW MVP in my makeup bag, the Smashbox Pore Vanishing Primer.
✨ Shop my Smashbox faves here: Smashbox Photo Finish Pore Vanishing Primer | Shoppers Drug
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This week on That Digital Take, we’re pulling back the curtain on the influencer fashion machine. From the haul-heavy YouTube era to the rise of affiliate culture and TikTok microtrends, Torri unpacks how the pressure to always wear something new has shaped not just content, but identity.
We’re talking borrowed wardrobes, PR gifting expectations, and the not-so-glamorous reality of “fashion closets.” Torri shares her personal evolution, from buying for every shoot to consciously pulling, re-wearing outfits, and rediscovering her style through the noise.
Plus: → Why fashion content became synonymous with consumption → The blurry line between personal taste and brand strategy → The rise of resale, slow fashion, and how “authenticity” is replacing fast drops
If you’ve ever felt behind because your closet doesn’t look like your favourite influencer’s feed… this one’s for you.
#InfluencerMarketing #SlowFashion #TikTokTrends #FashionContent #AffiliateCulture #ThatDigitalTake
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