On this week’s episode of That Digital Take, Torri sits down with Jordan Quinn, co-founder of Team Spirits, the buzzy non-alcoholic beverage brand that's redefining what it means to "go out" in the era of sober curiosity.
We explore how Jordan and her team are creating space for mindful drinking, connection, and fun, without the booze. From building a community-first product to launching a viral brand rooted in wellness and social inclusion, this episode is for anyone curious about the shift away from traditional alcohol culture.
We dive into:
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The why behind Team Spirits and its mission to make non-alcoholic options fun, inclusive, and social
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Jordan’s journey from creator and strategist to purpose-driven founder
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How the brand is tapping into the sober movement and resonating with Gen Z and millennial audiences
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Why the future of beverage is all about choice, moderation, and culture shift
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Building a product that shows up both online and IRL
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The power of short-form storytelling, UGC, and creator partnerships in launching the brand
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Jordan’s take on building beyond content and standing for something bigger than the product
Whether you're sober-curious, a wellness-focused consumer, or a creator looking to build a movement around your brand this episode brings powerful insight into the future of drinking (and not drinking).
Keywords: sober curious, mindful drinking, Team Spirits Canada, Jordan Quinn founder, non-alcoholic beverage brands, sober movement, alcohol-free lifestyle, digital brand building, creator-founded brands, wellness marketing, Gen Z sober culture, TikTok beverage trends, launching a non-alc brand
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