Episode 3 – The Trade Show Shift: Strategy, Experience, and the Future of ISC
In this episode of West to East, Lee Odess sits down with Jordan Tuchband, Senior Vice President at RX, to explore how trade shows like ISC are adapting to a new era of professional engagement. From the rise of experience-driven design to smarter use of data and personalization, they dig into what exhibitors and attendees really want, and what the industry needs to deliver.
Jordan shares insights from across RX’s global portfolio, including verticals like medical and retail, and explains what the security world can learn from them. Whether you’re a startup looking for exposure or a veteran brand aiming to stand out, this episode lays out what it takes to make events work in 2025 and beyond.
West to East is a podcast from The Access Control Executive Brief, RX, and SIA, connecting the energy of ISC West with the insights of ISC East.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.