Episode 4 – Exhibitor Edge: How Envoy Thinks About Trade Shows
In this episode of West to East, Lee Odess welcomes Larry Gadea, Founder and CEO of Envoy, to unpack the evolving role of trade shows from the inside out. As a perennial standout on the ISC show floor, Envoy is known for more than eye-catching booths—it’s a brand that brings intentionality, energy, and strategic clarity to every event.
Larry shares how Envoy evaluates the ROI of trade shows beyond just badge scans and leads, including the value of physical presence, partnerships, and brand reinforcement. The conversation explores how digital and physical engagement strategies are converging, what makes a booth unforgettable (spoiler: it’s not just the color red), and how to think creatively about non-traditional experiences like off-site events and scavenger hunts.
You’ll also hear honest reflections on common friction points—from location on the floor to the overwhelming scale of ISC—and why thoughtful planning can make or break a first-time exhibitor’s impact.
Whether you’re gearing up for ISC East or rethinking your event strategy for 2026, this episode offers grounded advice and fresh perspective on making the most of your trade show investment.
West to East is a podcast from The Access Control Executive Brief, RX, and SIA, connecting the energy of ISC West with the insights of ISC East.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.