OpenX antitrust lawsuit against Google OpenX filed suit in August 2025, accusing Google of leveraging its 56 percent market share in search and video ads to suppress competition and innovation within the $200 billion programmatic ecosystem.
Programmatic advertising and CTV partnership To counteract competitive pressures, OpenX has partnered with Magnite to strengthen its supply-side platform in Connected TV, a channel now accounting for roughly one-quarter of video ad spend.
Decline of traditional CPM and rise of AI retargeting Jaysen Gillespie of RTB House highlights that CPM yields are falling, while AI-driven smart retargeting—referrals to publisher sites grew 25× from H1 2024 to H1 2025—is driving more personalized engagement.
Ad fraud risks in app marketplaces A joint report from The Hacker News and Infoblox reveals that the VexTrio syndicate uses fake VPN and spam-blocker apps—each charging $14.99 weekly—to defraud millions of users, exposing gaps in Apple’s and Google’s app-store defenses.
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