CPG Brands Up Spend Despite Data Gaps & Amazon’s Google Ads Exit

In this episode, we explore the latest developments shaping the AdTech landscape, including significant shifts in advertising strategies and emerging trends.

Headlines covered in this episode:

• CPG marketers boost retail and social ad spend; data gaps hinder growth from emarketer.com with insights on increased budgets and AI targeting challenges.
• Video game adtech company Overwolf doubles in-game ad sales from ca.finance.yahoo.com showcasing the rising value of in-game advertising.
• Amazon pulls ad budgets from Google amid concerns over AI search tools from AdExchanger, creating opportunities for indie ad tech startups.
• Latest IAS findings unveil widespread 'Mirage' ad fraud scheme from marketech-apac.com emphasizing the need for transparency in digital campaigns.
• Acast enters partnership with Magnite to expand programmatic podcast advertising from mediajobsreport.com, enhancing capabilities in the podcasting space.
• Quigley-Simpson's Carl Fremont discusses retail media growth and the importance of trust from beet.tv.
• WPP Media and Criteo partner to spearhead CTV's evolution from emarketer.com, marking a significant advancement in CTV advertising.
• UEFA Women’s EURO 2025 drives surge in ad-funded streaming, showcasing the commercial power of women's sports.

For more information visit www.adcoach.app/podcast