The Affluent Buyer Script

You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain. 

In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wi...

If you’re pouring time and money into marketing but still not seeing results, this episode is for you. On The Affluent Buyer Script, we’re diving into the most common reasons luxury outdoor businesses struggle with their marketing—and more importantly, how to fix it.

Are you targeting the wrong audience? Is your messaging failing to connect? Are you relying too much on one marketing channel? Or worse—are you treating marketing like...

Your box trucks do more than just haul equipment—they’re rolling billboards that can generate leads, build brand awareness, and even help you recruit top talent. In this episode, we break down six powerful strategies to turn your trucks into high-performing marketing machines. 

From eye-catching vehicle wraps to QR codes that drive instant engagement, we’ll show you how to make your fleet work harder for your business. Plus, we’ll ...

Think Pinterest is just for DIY projects and charcuterie boards? Think again. In this episode of The Affluent Buyer Script podcast, host Katy Doss breaks down why Pinterest is a goldmine for outdoor businesses looking to attract affluent buyers and drive more sales. 

We’ll cover: 

• Why Pinterest outperforms Facebook and Instagram for high-end home projects
• How to optimize your profile and boards to get discovered
• The secret to ...

Ever wonder how your competitors always seem to be one step ahead? The secret is smart competitive research—and the best part? It’s completely legal, free, and highly effective. 

In this episode, I’m sharing exactly how to spy on your competitors’ online ads so you can see what’s working for them, where they’re falling short, and how you can out-market, out-smart, and out-sell them. 

What You’ll Learn: 

• How to find and analyze...

Most business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build ...

In this episode of The Affluent Buyer Script Podcast, host Katy Doss dives into the game-changing ways ChatGPT can streamline your outdoor product or service business. From brainstorming fresh content ideas and jump-starting blog posts to crafting polished proposals and email campaigns, you’ll learn how this AI tool can save you hours and help you work smarter—not harder. Katy also shares tips for creating a custom ChatGPT tailored...

How do customers see your brand? Are you just another option in a crowded market, or are you the go-to name that clients rave about? In this episode of The Affluent Buyer Script Podcast, Katy Doss dives into The 7 Levels of Brand Engagement, breaking down how outdoor product and service companies can transform from commodities into beloved luxury brands. 

Discover why brand engagement matters, how it impacts your profitability and ...

Great photography isn’t just a bonus for luxury outdoor businesses—it’s a game-changer. In this episode of The Affluent Buyer Script, Katy Doss shares how you can empower your team to take stunning photos of your projects using just their smartphones. 

Learn why quality photos are essential for attracting affluent clients, get practical tips your team can use right away (like cleaning the lens, using gridlines, and mastering lighti...

Yard signs are more than just placeholders—they’re powerful tools to generate leads, showcase your expertise, and position your luxury outdoor business as the go-to in your area. In this episode of The Affluent Buyer Script, Katy Doss shares five strategies to take your yard signs from basic to brilliant. From upgrading to premium designs inspired by high-end real estate to using QR codes and exclusive offers, these tips will help ...

In this episode of The Affluent Buyer Script Podcast, we’re diving into a cornerstone of marketing strategy: selling benefits, not features—but with a modern twist. While focusing on benefits was a game-changer, it’s no longer enough to stand out. 

Join host Katy Doss as she explores the importance of addressing your ideal customer’s pain points to truly resonate and connect. Learn how to: 

• Understand your ideal customer beyon...

Email marketing is one of the most powerful tools in your arsenal—but are you using it to its full potential? In this episode, host Katy Doss dives into five tactical tips to turn your email strategy into a sales powerhouse. 

Whether you’re starting from scratch or tweaking an existing strategy, this episode has actionable advice to help you: 

• Set clear goals for every email. 
• Decide when to use text-only emails versus designe...

Your website should do more than look good—it should work hard. In this episode of The Affluent Buyer Script Podcast, host Katy Doss is diving into 12 actionable ways to transform your website into a lead-generating, trust-building powerhouse for your luxury outdoor business. 

From improving page speed to crafting clear calls-to-action, optimizing for mobile, and leveraging social proof, these tips will help your website stand out ...

Feeling stuck saying the same thing in your outdoor marketing? Struggling to stand out from competitors? In this episode, Katy Doss of Script Marketing shares seven fresh outdoor trends for 2025 that will elevate your marketing and sales game. 

Discover how trends like outdoor wellness retreats, sustainable luxury, smart tech, all-season living, and more can help you connect with affluent buyers in meaningful ways. Katy dives into ...

Do you ever get lost in the weeds of who you’re selling to? It happens to the best of us. You know your business, you know your product or service, but sometimes you just take a step back and think – wait. Who am I actually marketing to?  

There’s a tried and true way to combat this problem – Target Personas.  

Today, Katy Doss of Script Marketing takes you through target personas – what they are, how to use them, what’s included, ...

If you’re in the luxury outdoor space, you’ve probably got a seasonal business. So how do you effectively market a business that is intrinsically seasonal in nature to combat the “feast or famine” flow of leads?  

Katy Doss of Script Marketing shares strategies and tactics to ensure all your leads aren’t coming in during one three-month period of the year. We’ll talk about year-round engagement, seasonal variations and promotions, ...

Hiring top talent for your outdoor service business can feel like running through quicksand, but it doesn’t have to be. In this episode, Katy Doss of Script Marketing tackles one of the biggest pain points for luxury outdoor businesses: finding and hiring the right people. Whether you’re recruiting high-level professionals like designers and project managers or dependable crew members to bring those designs to life, this episode ha...

In this episode of The Affluent Buyer Script, host Katy Doss is diving into the power of a Unique Selling Proposition (USP) and how it can transform your luxury outdoor product or service business. If you’re struggling to stand out, wasting money on unfocused marketing, or chasing low-quality leads, the problem might be a fuzzy or non-existent USP. 

We’ll cover: 

• What a USP is and how to create one using a simple, effective fo...

In this episode of The Affluent Buyer Script, Katy Doss tackles a topic that may surprise luxury brands: why organic social media isn’t the magic marketing tool many think it is. Katy explains how affluent buyers don’t make snap decisions based on trendy TikToks or viral memes and how focusing on the right social media strategy can actually save time. 

Katy breaks down why organic social is a powerful support tool rather than a pri...