S1 Ep 13 | Pitch Perfect

In this episode, Angus and Pete investigate the anatomy of the CX and Customer Engagement sales pitch. They discuss the importance of understanding buyer psychology, the need for clear and concise sales pitches, and the role of demo’s in the sales process. The conversation emphasizes minimizing risk for buyers and making effective recommendations. The hosts provide practical tips for sales professionals to enhance their approach and build trust with clients.

Takeaways

• Personal agendas make the world go round.
• Make a clear recommendation to simplify choices.
• Too many options lead to confusion and indecision.
• Keep technical details for emergencies only.
• Tell stories instead of relying on bullet points.
• Remove perceived risks to facilitate decision-making.
• Start with small wins to build trust.

Keywords

customer engagement, sales strategies, buyer psychology, sales pitches, minimizing risk, technology in sales, customer experience, sales process, effective communication, sales recommendations